Writing for Social Media
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Writing for Social Media
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Rescooped by Two Pens from Innovative Marketing and Crowdfunding

What is a Natural Storyteller?

What is a Natural Storyteller? | Writing for Social Media | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."

Via Karen Dietz, Marty Koenig
Two Pens's insight:

We are hardwired for story. This post has great questions to ask yourself when considering the story you want to tell. I particularly like the idea of asking "why" over "what" the story is. In my classes, I do writing exercises to help people articulate the why of the story. Listen to Radio Lab or Ira Glass for great ex. of the why that is always embedded in their stories.

Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.

Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
Rescooped by Two Pens from Communication Pro sur internet

Effective storytelling for business

Effective storytelling for business | Writing for Social Media | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.


Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.


How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.


That's what most people do with their business writing.


Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Via Karen Dietz, Anne-Laure Delpech
Two Pens's insight:

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

Gregg Morris's comment, February 19, 2013 9:28 AM
The link is good. David's site seems to be down at the moment. Should be back up soon.
Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Rescooped by Two Pens from Just Story It! Biz Storytelling

The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Writing for Social Media | Scoop.it

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...

Via Karen Dietz
Two Pens's insight:

I learned this tactic in my fiction writing and applied it to my business writing: people love to hear about "firsts." Think about the first time you rode a bike, the first time you were kissed, the first time you got really, really mad... A business origin story is about the first time the idea and the passion came to you. Very powerful.

Alison D. Gilbert's curator insight, April 16, 2013 8:34 AM

Great concept.

THE *OFFICIAL ANDREASCY*'s curator insight, April 17, 2013 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment, April 21, 2013 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.