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Rescooped by Two Pens from Curation Revolution

8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Writing for Social Media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

* Be specific & BIG NUMBERS are great ways to be specific.

* Be branded – take advantage of existing brands such as Shades of Grey.

* Be topical – March is “fashion week” in NYC and both magazines have extensive features.

* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.


Via Martin (Marty) Smith
Two Pens's insight:

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Rescooped by Two Pens from Communication Pro sur internet

Effective storytelling for business

Effective storytelling for business | Writing for Social Media | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.


Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.


How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.


That's what most people do with their business writing.


Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Via Karen Dietz, Anne-Laure Delpech
Two Pens's insight:

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

Gregg Morris's comment, February 19, 2013 9:28 AM
The link is good. David's site seems to be down at the moment. Should be back up soon.
Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Rescooped by Two Pens from Just Story It! Biz Storytelling

How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | Writing for Social Media | Scoop.it

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.


Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!


What are they doing right?

Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time


The way they are doing these steps creates engagement. And I loved the story and the video.


Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Via Karen Dietz
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Rescooped by Two Pens from Public Relations & Social Marketing Insight

7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Writing for Social Media | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....

Via Jeff Domansky
Two Pens's insight:

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Rescooped by Two Pens from Digital Marketing Digest

Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013

Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013 | Writing for Social Media | Scoop.it

Mashup these 4 content marketing posts and your Internet marketing wins in 2013.

Via Martin (Marty) Smith, Ally Greer
Two Pens's insight:

I like Ally Greer's post.

Martin (Marty) Smith's curator insight, December 31, 2012 7:56 PM


Great article from the Scoop.it team's Ally Greer (@allygreer) on why content marketing is the much needed LION.


Great article from Marcus Sheridan aka The Sales Lion (@TheSalesLion) about the content saturation index or the ROAR of the lion.

Ally is right content marketing is the only marketing left and she is right. Marcus is also right. Everyone knows the importance of content now so the amount of DREK content being loaded up as I type this is staggering.

"We create as much digital content very 2 days now as from the dawn of man up until 2003." Former Google CEO Eric Schmidt

If Ally's excellent article is (A) and Marcus' is (B) here is (C):

Why Your Internet Marketing Must Disrupt


If you must play in a crowded field NEVER do so like anyone else. You and your company are unique so DISRUPT to win.

And here is (D) also from @ScentTrail (my alter ego LOL):

Imagination, Money and Internet Marketing


Ally - Content marketing = NET so throw as much as possible.

Sales Lion - Already a lot of fishermen throwing lots of net, great tips on throwing yours better.

ScentTrail - Disruption Cuts through clutter.

ScentTrail - Find and live in Greatness, win hearts and minds.


Mashing those 4 posts together can help any Internet marketing team in 2013. What other posts should be mash into the MUST READ mix for 2013? Share your favorites and we will curate them in.

Ally Greer's curator insight, January 2, 2013 1:40 AM

A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!

Mustapha Barki's curator insight, January 20, 2013 8:00 AM