Writing for Social Media
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What should I use instead of Google Reader?

What should I use instead of Google Reader? | Writing for Social Media | Scoop.it
The company is retiring its RSS reader. But there are some viable replacements.
Two Pens's insight:

Aside from the great info about readers that can replace Google Reader, the New Statesman article is lively and fun writing. I love the opening, "Direst news!"

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How Often Should You Post? One Answer You Don't Often Hear

How Often Should You Post? One Answer You Don't Often Hear | Writing for Social Media | Scoop.it
Most blog advice columnists say two to three times per week. But they forget one task. We'll show you the rules and something that people often skip.
Two Pens's insight:

In which Emily weighs in on the bug-a-boo of quality vs. frequency in blogging.

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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Writing for Social Media | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...

Via Steve Yuen
Two Pens's insight:

Piktochart is easy to work with and creates a fair Infographic. I still prefer to hire an art director. It's worth the money to have an intelligent designer with you :-)

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Nedko Aldev's curator insight, May 8, 2013 3:17 AM

add your insight...

 
Eddie Thornton's curator insight, May 13, 2013 3:29 PM

Don't forget to add your perspecitve, your insight as to why this infographic add up to more than just numbers and figures on a chart.

Ness Crouch's curator insight, May 14, 2013 4:09 PM

Another great link to help create infographics. I'd like to get more time to create these for class...

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How to Make your Local Website More Findable

How to Make your Local Website More Findable | Writing for Social Media | Scoop.it
If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing ...
Two Pens's insight:

Interesting: "dentist Houston" did better in search than "Houston dentist." Lesson here is to keep track of your keywords and don't assume people search like you do.

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Web Design Tips: Ones That Actually Work - Make your ideas Art

Web Design Tips: Ones That Actually Work - Make your ideas Art | Writing for Social Media | Scoop.it
Designing a website is fun and challenging. While designing a website one has to incorporate several elements such as good content, readability, images
Two Pens's insight:

Image loading: learn how to size your images for speed as well as attention getting. 

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | Writing for Social Media | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories?
Two Pens's insight:

One of the few writers to admit that a lot of what's known about SEO writing comes directly from well... direct marketing. I always think it's funny that so many people tout social media as new when it's truly as old as the post box :-)

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Learning to Learn: A Series on Hacking Your Own Brain

Learning to Learn: A Series on Hacking Your Own Brain | Writing for Social Media | Scoop.it

How, then, can we find the proper education and training to become experts in these fields? Though there’s not one training program fit for everyone, there is one thing we can all do: learn how to learn.


Via Ally Greer
Two Pens's insight:

I keep a notebook in my purse at all times. At the end of the week, I make a list of 5 things I learned that have some action attached to them.

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Ally Greer's curator insight, May 11, 2013 4:13 AM

I recently decided that I'm going to change the way I think. Yep, that's right - I'm hacking my own brain.


I've been inspired by so many people in my life lately and want to learn more about the things that I'm interested in. These things include, but aren't limited to, community building, social media strategy, and entrepreneurship. There are so many people in my life - directly through personal relationships, or indirectly through blogposts and books - that know about what I want to know about, and I think it's time I started learning.


I'm going to be changing the way I absorb information, ask questions, keep track of what I hear, see, and observe - I'm going to learn to learn.


Whether this means learning how to learn or learning for the sake of learning I’m not sure. Maybe it’s both. What I do know is that both of those goals are extremely important today and I’m sure there will be great value to be found in the process.


The things I share on this page will probably have a lot to do with this journey, so bear with me as I make this small pivot. At the same time, though, brace yourself for some serious knowledge intake; get ready to learn about building a business, changing the way you think, forming relationships, and being the best person possible.


In my opinion, one of the biggest parts of learning - and one that I'm trying extremely hard to focus on - is talking to others. Even if a conversation starts out without a goal, I know there's more to be learned from conversing with other people than the majority of other methods of learning out there.


So, let's talk! Leave comments here, tweet me, or email me at ally@scoop.it.


Let's discuss academic backgrounds, individual passions and/or areas of expertise, personal learning methods, ideas, hopes, and dreams. Or, let's discuss nothing at all and see where we go from there.


Thanks for joining me on my journey! 

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5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today

5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today | Writing for Social Media | Scoop.it
Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
Two Pens's insight:

Not your same old-same-old regurgitated info. I like the idea of doing a video parody and also the concept of creating an "Oh no! Don't go!" video to engage with humor. 

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Content Curation

Content Curation | Writing for Social Media | Scoop.it
Where Do Ideas Come From? | An Infographics About Creativity
Two Pens's insight:

There are no new ideas under the sun (feeling Biblical today). However, there are ways to connect 2 disparate ideas and yoke them together into something new. The subconscious loves this kind of play.

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How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | Writing for Social Media | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

Via Ally Greer
Two Pens's insight:

Via Ally Greer, social smarty: 

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Ally Greer's curator insight, May 8, 2013 9:15 PM

Every business needs a blog. It's no longer a question.


While the content you host on your blog is important to your business, Genevieve Lachance brings up the important point that it isn't only about publishing your content on your blog, it's about how you share it and repurpose it after the fact.


There are many ways to distribute and redistribute content (including Scoop.it!) and you can see them all in this beautiful infographic. This is really what #leancontent is all about. 

Ally Greer's curator insight, May 8, 2013 9:17 PM

There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic!

@hectorarturo's comment, May 11, 2013 2:19 PM
I don´t think you need a blog, I think is good to have a blog. The important thing is not the blog itself, the important thing is the message you want to give using it; the, you can give the message using the blog, but, you can give the same message directly, using social networks and plain text messages (without links). Many customers don´t want click, want the message.
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Infographic: Native Ads More Engaging Than Banner Ads | Mobile Marketing Watch

Infographic: Native Ads More Engaging Than Banner Ads | Mobile Marketing Watch | Writing for Social Media | Scoop.it
Native ads continue to gain an upper hand on traditional banner ads. That's the suggestion from a new report by Sharethrough and the IPG Media Lab. Based on
Two Pens's insight:

Native ads work because they're in context and people are used to ignoring banners.

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Why Brand Building Is Important

Why Brand Building Is Important | Writing for Social Media | Scoop.it
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill.
Two Pens's insight:

I've heard this a million times. Still, it's good to be reminded :-) Interesting name for an agency: Strawberry Frog. I prefer Two Pens :-)

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100 Websites You Should Know and Use

100 Websites You Should Know and Use | Writing for Social Media | Scoop.it
TED is a small nonprofit devoted to Ideas Worth Spreading -- through TED.com, our annual conferences, the annual TED Prize and local TEDx events.
Two Pens's insight:

Just when you think you can't read enough...

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The New Digital Storytelling Series: Katerina Cizek [#Transmedia]

The New Digital Storytelling Series: Katerina Cizek [#Transmedia] | Writing for Social Media | Scoop.it

MIT Open Documentary Lab:  "[Katerina] Cizek is currently the director of the NFB’s HIGHRISE project, exploring new forms and new approaches to content. HIGHRISE is a multi-year, many media series of projects. You can see it at highrise.nfb.ca and her previous project Filmmaker-in-Residence at filmmaker.nfb.ca."


Via The Digital Rocking Chair, Heiko Idensen
Two Pens's insight:

Transmedia is a weird term. It's also a new world that incorporates elements of traditional film-making, digital assets, photography, architectural drawings, you name it: all in service to story. It's fun but it 

takes a whip to control all those elements into something that translates into more than the sum of its parts.

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The Digital Rocking Chair's curator insight, May 12, 2013 12:39 AM

This is the tenth interview in an excellent series on "prominent figures from the world of transmedia."  The series starts with Should Filmmakers Learn to Code over at Filmmaker Magazine and includes interviews with:  Zeega (James Burns, Kara Oehler and Jesse Shapins); Elaine McMillion; Hugues Sweeney; Kamal Sinclair; Mark Harris; Brett Gaylor; Ingrid Kopp; Vivek Bald; Lance Weiler; Katerina Cizek; Fox Harrell; and Caspar Sonnen.

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How To Find Twitterers Talking About Your Profession, Company, Or Product

How To Find Twitterers Talking About Your Profession, Company, Or Product | Writing for Social Media | Scoop.it
A great technique to find other like-minded Twitterers to connect with, and grow the conversation.
Two Pens's insight:

Via @freepursuits, Steve Farnsworth recommends a better way to search for Twitter peeps who share your interests. He likes RSS tool Omea.

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Innovation Excellence | Innovators Get Better With Age @cristobalcobo

Innovation Excellence | Innovators Get Better With Age @cristobalcobo | Writing for Social Media | Scoop.it
Tom Agan wrote an inspiring article in The New York Times on innovators and age. According to research by Benjamin Jones of Northwestern University, a 55-year-old and even a 65-year-old have significantly more innovation potential than a 25-year-old.

Via juandoming
Two Pens's insight:

What can I say? I turned 60 in March, so go forward with boldness, you 55+ innovators. I can say that I am more creative and less linear as I proceed into wrinkles :-)

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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Writing for Social Media | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....


Via Jeff Domansky
Two Pens's insight:

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

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Ken Morrison's curator insight, May 11, 2013 7:56 PM

I need to explore Ripples.  I also learned that if someone adds me to their circle, my content will show higher in their Google searches.  Not Google+ searches, but all relavant Google Searches!!!!!
 

Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Steve Schildwachter's curator insight, May 13, 2013 10:12 AM

I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+.  This is also why iGoogle is going away, I'm sure of it.

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"Rap Quotes," Placemaking and the Geography of Hip Hop

"Rap Quotes," Placemaking and the Geography of Hip Hop | Writing for Social Media | Scoop.it
Animal, one of the great new online art, news and culture sites covering New York City, has a tremendous video up on their site profiling Jay Shells' most recent public art project - "Rap Quotes." ...
Two Pens's insight:

Love this! Rap on that, y'all.

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Article Writing – How To Switch To Longtail SEO

Article Writing – How To Switch To Longtail SEO | Writing for Social Media | Scoop.it
If you haven’t switched the focus of your SEO articles to longtail SEO yet then not only are you making life much, much harder for yourself, probably with less and less result evident for your effo...
Two Pens's insight:

We've been amazed at the long tail on our article about how long a blog post should be. That's the whole key phrase and its specificity drives people to Two Pens. Thunk!

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Google+ Tips, Tricks and Resources

Google+ Tips, Tricks and Resources | Writing for Social Media | Scoop.it
Google+ is growing and the interest in this social network has placed it in the #2 spot behind Facebook. Early jokes that Google+ was a ghost town are no longer on target.

Via Konstantin Kashin
Two Pens's insight:

Still love G+ Hangouts best, but these resources make lots of Google goodness handy.

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Website Re Design - 7 Point Checklist for Your Web Page Redesign

Website Re Design - 7 Point Checklist for Your Web Page Redesign | Writing for Social Media | Scoop.it
A professional website re design is more than just adding new graphics and a new color scheme to your current site. You need to look at where you are now...
Two Pens's insight:

I like the idea of including 5-6 competitive web sites along with same # of sites you like--that way your designer can see what environment you do business in, while analyzing your design aesthetic. Don't send more than that in the interest of TMI.

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How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] | Social Media Today

How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] | Social Media Today | Writing for Social Media | Scoop.it
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.
Two Pens's insight:

I do my social media work in about 45 minutes a day and concentrate on the big 4 (FB, Twitter, Pinterest, G+). Have recently added Stumble Upon into the pix and it is surprisingly effective.

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The plateau effect

P L AT E A UE F F E C Tt h eG e t t i n g f r o mS T U C K t o S U C C E S SB O B S U L L I VA Na n dH U G H T H O M P S O N
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If you're stuck on anything--could be writing your blog or whatever--this will help. 

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The Non Writers Guide to Writing Great Blog Posts

The Non Writers Guide to Writing Great Blog Posts | Writing for Social Media | Scoop.it
Two Pens's insight:

Same provisions apply to writers as non-writers. Put the pen to paper.

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