Writing for Social Media
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Marketing Your Blog with Google + - Techreviews

Marketing Your Blog with Google + - Techreviews | Writing for Social Media | Scoop.it
Two Pens's insight:

It's not a ghost town, people. It should be part of your blog sharing strategy. Here's how.

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vickythegme's curator insight, October 25, 2013 9:53 PM

Marketing your Blog with Google+. You've got to know these things to start with.

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Effectively Manage Your Online Reputation

Effectively Manage Your Online Reputation | Writing for Social Media | Scoop.it
Brandify delivers insight and guidance about the online reputation of your business.
Two Pens's insight:

Bing's Brandify might be excellent. Too soon to tell, but one to keep an eye on.

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StoryMag #1: Design Tells an Intentional Story

StoryMag #1: Design Tells an Intentional Story | Writing for Social Media | Scoop.it
In this issue: Form vs.Function in a no-holds-barred throwdown for design relevance / Raspberry Lemonade is not an innovation strategy / The shocking truth about celebratory submersion tactics / Paul Rand runs afoul of international villainy...
Two Pens's insight:

Tether, a creative shop in Seattle, does a beautiful job on their blog called StoryMag. It's beautifully designed, always has a philosophy of why Tether does what they do, but doesn't bang you over the head with, "We're great. Buy our services." RSS behind me, please!

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En el mundo de la analítica web 2.0 - La combinación de pensar con la cabeza y el corazón

En el mundo de la analítica web 2.0 - La combinación de pensar con la cabeza y el corazón | Writing for Social Media | Scoop.it

Via Edumorfosis
Two Pens's insight:

Heart first, head second, pen last. 

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The Top 5 Reasons Why Scrivener is My Favorite Writing SoftwareKaren Prince | Karen Prince

The Top 5 Reasons Why Scrivener is My Favorite Writing SoftwareKaren Prince | Karen Prince | Writing for Social Media | Scoop.it
Hi everybody, I promised my writer's group I would do a quick ScreenFlow demonstration to see what all the fuss is about when it comes to writing in
Two Pens's insight:

Karen Prince does a lovely job of explaining Scrivener, the software I use for novel and nonfiction writing. Scriv is a giant program and Karen's explication tells you the important stuff you need to know. Excellent!

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Talk the Walk: Stand in your Target Audience's Shoes

Talk the Walk: Stand in your Target Audience's Shoes | Writing for Social Media | Scoop.it

If you want to find the pinchpoint between what your target audience wants to hear and what you have to say, try on their shoes and walk around for a while.


Via Brian Holler
Two Pens's insight:

My writing and my shoes :-)

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How to Develop a Social Media Strategy

How to Develop a Social Media Strategy | Writing for Social Media | Scoop.it
Most social media posts focus on the tactics that support strategy. Let's break with convention and examine how to develop a social media strategy itself.
Two Pens's insight:

Jim Dougherty has a cogent explanation for the difference between strategy and tactics, which are often confused. He uses the military analogy the terms derived from. Kudos to a well-reasoned post.

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How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance

How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance | Writing for Social Media | Scoop.it
"Turn nothing into something."
Two Pens's insight:

This approach, despite the incendiary headline, is SOOOO smart. Read it, do it. I am.

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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Writing for Social Media | Scoop.it
Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
Two Pens's insight:

My fave: "Don't be boring." 'Nuff said.

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Google+ Interactive Posts for “Social” Lawyers | San Diego Esquire

Google+ Interactive Posts for “Social” Lawyers | San Diego Esquire | Writing for Social Media | Scoop.it
Learn how Google+ Interactive Posts can help increase social engagement with your followers. This is a great tool for "social" Google+ lawyers to use.
Two Pens's insight:

I had a woman who manages the Davis Wright Tremaine law firm site in a class. Wish I'd known about this when she mentioned that a lot of lawyers complain about not being on page 1 of Google search. 

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Kymeshia Morris, Esq's comment, July 8, 2013 4:06 PM
Thank you for sharing my article! It is appreciated!
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You Can Observe a Lot by Watching Movie Trailers

You Can Observe a Lot by Watching Movie Trailers | Writing for Social Media | Scoop.it
What can we learn from movie trailers wen it comes to video marketing on YouTube?
Two Pens's insight:

Turns out a lot of people watch trailers, especially if the keyword is listed on You Tube as "trailer." Hmmm. Think keywords matter?

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Writers in the Schools

Writers in the Schools | Writing for Social Media | Scoop.it

Writing the Questions: Writers in the Schools at Seattle Children's Hospital

Two Pens's insight:

This is a terrific post on where questions can take you in writing. Kids do it naturally but any writer can do the same thing. Remember that old saw about, "Question authority?"

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35 Brilliant Advertisements [High Quality Photos]

35 Brilliant Advertisements [High Quality Photos] | Writing for Social Media | Scoop.it
View: 47 (More) Brilliant Advertisements High Quality Photos




VIEW: 47 (More) Brilliant Advertisements High Quality Photos









View: 47 (More) Brilliant Advertis
Two Pens's insight:

Advertising is dead. Long live advertising. 

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Meet the PR Guru Who Wants to Help Corporations Write Wikipedia

Meet the PR Guru Who Wants to Help Corporations Write Wikipedia | Writing for Social Media | Scoop.it
Phil Gomes, a senior VP at the world's largest PR firm, thinks that involving more communications professionals in the Wikipedia editing process will lead to more accurate entries.
Two Pens's insight:

Of course corporations want to write their own Wikipedia entries. The value of Wikipedia is that persons untrammeled by corporate expectations get to weigh in--often to the unamused at corporate. What do you think?

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Twitter Header Image Tips

Twitter Header Image Tips | Writing for Social Media | Scoop.it
The more you think about and engage with your Twitter header image, the greater likelihood of people following suit and engaging with your feed. Some companies use their Twitter header images to increase attention, followers, and inevitably sales.
Two Pens's insight:

Danny Groner's points are good; art direction is ho-hum. Could be because Groner reps BigStock. I prefer imagery that's not generic.

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Jeff Domansky's curator insight, May 19, 2013 9:11 PM

Nice 'n easy Twitter header tips.

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Master the Fine Art of Managing Up

Master the Fine Art of Managing Up | Writing for Social Media | Scoop.it
Whether you work in a startup or are working your way u…
Two Pens's insight:

It was a revelation when I learned that part of my job was managing my boss. Another term for it here: "managing up."

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4 Innovative Ways to Use Web Video for Small Business

4 Innovative Ways to Use Web Video for Small Business | Writing for Social Media | Scoop.it
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is mor...
Two Pens's insight:

Requesting user submissions of videos can be an amazing experience. We'll post ours and you'll see :-)

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20 Simple Tips for Writing a Blog Post that Begs to be Read | Jeffbullas's Blog

20 Simple Tips for Writing a Blog Post that Begs to be Read | Jeffbullas's Blog | Writing for Social Media | Scoop.it
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article.
Two Pens's insight:

I agree with @jeffbullas' emphasis on writing a great headline. Planning on writing an in-depth article on how to craft a post for easier scanning. Oh heck, why bother, just look at how Jeff has done it here :-)

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Illustrations Of Unusual And Rarely Spoken Words

Illustrations Of Unusual And Rarely Spoken Words | Writing for Social Media | Scoop.it
Two Pens's insight:

Great illustrations for unusual or rarely used words. I plan to write a blog post on "hamartia." Bring your own arrow.

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A Picture by Richard Brautigan

A Picture by Richard Brautigan | Writing for Social Media | Scoop.it

I WAS TRYING TO DESCRIBE YOU TO SOMEONE

Two Pens's insight:

This lovely metaphorical description should be ascribed to its writer, Richard Brautigan. You can not get more emotional than this. Lovely.

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Barbara James's comment, May 17, 2013 5:21 PM
Love it
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Writing A Business Book Is Good PR

Writing A Business Book Is Good PR | Writing for Social Media | Scoop.it
Writing a business book is good pr and marketing for a brand. Bloggers have the best opportunity to write a business book.
Two Pens's insight:

A business book builds credibility for whatever your business is. We have one in progress on how to write for Twitter. Now, if there were more hours in the day...

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Most 10 Of Everything

Most 10 Of Everything | Writing for Social Media | Scoop.it
Creative packaging is regarded as one of the most commonly seen illustration of graphic design.Check out 10 Most Creative Packaging Design.
Two Pens's insight:

Jealous of the packaging idea for Rellana Wool. Inspired creativity!

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15 Must-Know Facts on How People View Websites

15 Must-Know Facts on How People View Websites | Writing for Social Media | Scoop.it
Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I'll give you 15 most useful facts you should know.
Two Pens's insight:

Short paragraphs work better than long ones because they can be scanned. If you help people with subheads that give the gist of the article, you'll get more readership and less exits.

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Marketing Gal - content strategy, social media, & tea

Marketing Gal - content strategy, social media, & tea | Writing for Social Media | Scoop.it
Two Pens's insight:

Lauren Stigerts is a good writer. 'Nuff said.

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The ABCs of Copywriting: B2C vs. B2B Copywriting

The ABCs of Copywriting: B2C vs. B2B Copywriting | Writing for Social Media | Scoop.it
The differences in B2B and B2C copywriting shape the way a copywriter appeals to your audience.
Two Pens's insight:

Emily Suess is a good writer and she makes good points about B2B audiences needing ways to rationalize their purchases upstairs.

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