Writing for Social Media
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The Fat-Shaming Professor: A Twitter-Fueled Firestorm : NPR

The Fat-Shaming Professor: A Twitter-Fueled Firestorm : NPR | Writing for Social Media | Scoop.it
Higher education is not immune to prejudice, a statement seemingly confirmed by a university professor's tweet denigrating the academic skills of obese people. The result has been a powerful online debate.
Two Pens's insight:

Everybody says things out of turn. Twitter amplifies stupidity. Watch yourself.

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4 Reasons Why You Should Back Up Information from Your Social Media Accounts Zetta Scalabytes Blog

4 Reasons Why You Should Back Up Information from Your Social Media Accounts Zetta Scalabytes Blog | Writing for Social Media | Scoop.it
The Zetta blog – all the happenings & news about online cloud data backup & protection, disaster recovery solutions, & more – join the conversation!
Two Pens's insight:

My partner Emily Warn wrote this for Zetta. Backing up social media is a huge issue and frankly, it's not as easy as it sounds. 

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The Good and the Bad of Links Within Content | Business 2 Community

The Good and the Bad of Links Within Content | Business 2 Community | Writing for Social Media | Scoop.it
A lot of people are confused about links within content. Due to the many iterations of the Google algorithm, opinions are not only divided but they are also

Via Neil Ferree
Two Pens's insight:

Via Neil Ferree, one of my faves: every part of this post reiterates that links should help the reader, not be packed in like sardines to make you smell.

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Michael Ehline's comment, July 17, 2013 11:03 AM
Right on the #FreeMoney
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Kevin Smokler: Put Yourself in Your Reader’s Shoes - GalleyCat

Kevin Smokler: Put Yourself in Your Reader’s Shoes - GalleyCat | Writing for Social Media | Scoop.it
Kevin Smokler: Put Yourself in Your Reader’s Shoes
Two Pens's insight:

Great tip from Smokler re asking your friends to help you with bookstore placement, for anyone working on a business book. You may not hit the NY Times Book Review but you can make it to the front of the bookstore.

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The Social Media Dimensions Blueprint (Infographic)

The Social Media Dimensions Blueprint (Infographic) | Writing for Social Media | Scoop.it

Like all new technology, social media changes fast.

Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.


The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.


Via Lauren Moss
Two Pens's insight:

How to keep up with all those pesky design requirements on FB,LI, Twitter, etc. Thank you, somebody!

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MESODEV's curator insight, May 31, 2013 4:01 AM

Voilà une infographie utile plutôt que de rechercher sans cesse les bonnes dimensions !

Therese Matthys's curator insight, June 6, 2013 10:05 AM

Is your company consistent with its brand image online across all channels?

John Thomas's curator insight, February 12, 2014 12:39 PM
The Social Media Dimensions Blueprint (Infographic)
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When You Need to Be a Social Media Drop-out

When You Need to Be a Social Media Drop-out | Writing for Social Media | Scoop.it
I love summer. I love the kids being home from school. I love the weather. I love that the pace slows down. But early summer for me this year will be busy. I have a deadline. I need to get Stay of ...
Two Pens's insight:

I love people who tell the truth. "Going dark" is a necessity if you're ever going to finish anything.

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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Writing for Social Media | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


Via Antonino Militello
Two Pens's insight:

It's rare to see a good article on the necessary combination of links, content and social. This one is the best I've seen. Kudos.

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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Rinaldo Panucci's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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How To Turn Your Twitter Page into a Book - GalleyCat

How To Turn Your Twitter Page into a Book - GalleyCat | Writing for Social Media | Scoop.it
How To Turn Your Twitter Page into a Book
Two Pens's insight:

Want to see yourself in print? Calling all Tweet-Meister-Auteurs. 

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Ad Management in WordPress: Comparing Four Top Plugins : WPMayor

Ad Management in WordPress: Comparing Four Top Plugins : WPMayor | Writing for Social Media | Scoop.it
Two Pens's insight:

A short but smart review of WordPress's top advertising plug-ins. This, from someone who hates banner ads.

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How to (Almost) Instantly Improve Your Writing

How to (Almost) Instantly Improve Your Writing | Writing for Social Media | Scoop.it
All true. And not just because she quotes me.
Two Pens's insight:

Friend and terrific write, Guy Bergstrom has great editing advice in this blog post. He knows whereof he speaks. (Guy would cross out "whereof" because it sounds lame.)

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Why You Need a Social Media Editor - Business 2 Community

Why You Need a Social Media Editor - Business 2 Community | Writing for Social Media | Scoop.it
Why You Need a Social Media Editor
Business 2 Community
People who can single-handedly write a successful future for the media house or can as easily guide the organization into oblivion.
Two Pens's insight:

We edit content for our clients all the time and it really helps the content shine: we eliminate fuzzy logic and poor grammar, we question whether the insights can be stronger. Two heads is always better than one when it comes to spot-on writing.

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Book Promotion For Self-Publishers: A Waste Of Time?

Book Promotion For Self-Publishers: A Waste Of Time? | Writing for Social Media | Scoop.it
Author Kristine Kathryn Rusch says self-publishers shouldn't bother with promotion, but the Taleist survey shows publicity works. Who's right?
Two Pens's insight:

The key for any publisher, whether of business books or fiction or nonfiction, is reviews. Spend major effort getting reviews on Amazon and it will help. And yes, keep writing.

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Seven Editing Tips to Make Your Writing More Readable - Two Pens

Seven Editing Tips to Make Your Writing More Readable - Two Pens | Writing for Social Media | Scoop.it
When you’re pressed for time, it’s hard to write well. But believe it or not, it’s okay to write as fast as you can, churning out boring, repetitive, and overwritten pieces. It’s easier to revise if you know these seven copy editing tips.
Two Pens's insight:

Good writing makes ME want to dance. Emily Warn @emily2pens shares some of her editing smarts.

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susan mccann's curator insight, May 22, 2013 5:52 AM

more writing tips to look at.

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Underlined Book Quotes Become Clever Illustrations

Underlined Book Quotes Become Clever Illustrations | Writing for Social Media | Scoop.it
Bookworm or not, you can't help but enjoy these black and white illustrations of literary quotes by Evan Robertson. The New York-based graphic designer has ta…
Two Pens's insight:

Not technically business writing but untechnically lovely. 

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Strategic Planning Process – A Peak Inside Live Your Message HQ | Live Your Message

Strategic Planning Process – A Peak Inside Live Your Message HQ | Live Your Message | Writing for Social Media | Scoop.it
Strategic planning IS the process of creating the business you see in your mind's eye. It's the process of bringing that vision to life from vision and inspiration to clients and revenue.
Two Pens's insight:

I start any plan with the idea of figuring out what will make the client (or me) happiest while finding a way to generate income/build reputation etc. Marisa Murgatroyd does a good job of bringing planning down to the personal.

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Writing for Social Media | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Two Pens's insight:

More than you ever wanted to know about content curation. Some gems here but it takes time to drill down. Fair warning.

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Ali Anani's curator insight, March 4, 2014 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 2014 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 2014 11:53 PM

Valuable collection of the art of curation from Robin Good.

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150 Resources to Help You Write Better, Faster, and More Persuasively - OEDB.org

150 Resources to Help You Write Better, Faster, and More Persuasively - OEDB.org | Writing for Social Media | Scoop.it
Learn to Write Like a Professional (or a Professor). Resources for Academic Writing, Journalism, Creative Fiction, and Copy Writing.
Two Pens's insight:

This is a terrific set of writing resources. Keep this one in your web sites to-go-to file. 

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Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com

Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com | Writing for Social Media | Scoop.it

Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box.... ...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box. With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....


Via Jeff Domansky
Two Pens's insight:

Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box. 

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Jeff Domansky's curator insight, May 30, 2013 1:50 PM

This is a great little case study in business innovation and social business.

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9 Tips To Writing Great Subject Lines - Business 2 Community

9 Tips To Writing Great Subject Lines - Business 2 Community | Writing for Social Media | Scoop.it
9 Tips To Writing Great Subject Lines Business 2 Community 9 Tips To Writing Great Subject Lines image 17366488 s 187x300 Like most people, one of my morning rituals is to open my smart phone and delete about one-half to two-thirds of the emails...
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Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles S...

Via Incion
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Igor | Branding versus Advertising

Igor | Branding versus Advertising | Writing for Social Media | Scoop.it
Igor Naming Consultants is a naming and branding agency creating powerful product and company names that propel and differentiate companies and products above the competition.
Two Pens's insight:

On point description of the difference between advertising and branding. The Igor Smarties demonstrate their point with the Apple silhouette campaign which cleverly does both. Not many people can do 2 things at once, though.

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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Writing for Social Media | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....


Via Jeff Domansky
Two Pens's insight:

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

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Jeff Domansky's curator insight, May 21, 2013 1:48 PM

Great tips and inspiration for Twitter humor...

Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Emily at Two Pens's curator insight, May 23, 2013 3:04 PM

She's an accomplished poet, too!

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How to Write a Design Brief in Pictures and Songs - Two Pens

How to Write a Design Brief in Pictures and Songs - Two Pens | Writing for Social Media | Scoop.it
A creative or design brief has to reduce all the things that could be said into the one single thing that is most important.
Two Pens's insight:

A nod to Three Dog Night in re better communication :-)

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Two Pens's curator insight, May 9, 2013 12:16 PM

Yes, I wrote it. Yes, it's good info for any product manager or marketer who needs to work with those crazy creative types :-) 

Jessica Armour 0061012675's curator insight, May 11, 2013 6:12 AM

A fun way to look at design briefs!

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Why You Need a Social Media Editor | Business 2 Community

Why You Need a Social Media Editor | Business 2 Community | Writing for Social Media | Scoop.it
Editors have long been the gatekeepers for publishing houses. People who can single-handedly write a successful future for the media house or can as easily
Two Pens's insight:

We edit for our clients all the time. We give people an alternate view, keep the pressure on to make the content better, and save them from mistakes in both fuzzy thinking and mundane typos. #whywemakethebigbucks 

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Top ten ways to increase page views on your next blog post | Loyalty360.org

Top ten ways to increase page views on your next blog post | Loyalty360.org | Writing for Social Media | Scoop.it
We have a few hundred bloggers here at SAS, and people are always asking me about how to increase page views to their posts.
Two Pens's insight:

It's not rocket science, it's rocket sauce (i.e. you have to add it to taste it.)

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