Become a Social Media Rock Star in 4 Easy Steps [Infographic] Forbes I wish I could reveal an instant shortcut or even a few quick tricks to becoming a social media influencer and industry thought leader.
This presentation by Kleiner Perkins about social media in 2013 was viewed more than 1 million times in one week. It explains the behaviour of mobile social media users, and gives trends and stats for the next few years.
Two Pens's insight:
Interesting data here but it amazes me that Kleiner Perkins cares naught for the art direction of its slides. More than 1 million people saw that they have no aesthetic taste.
So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!
The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including
- Story Headline
- Author Name
- Description of the Story (like your meta description)
- Source URL
Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently....
Moments after this photo was taken, the members of this meeting stood up and sang to me. Ever had a business meeting end with people spontaneously bursting into song?Before last week, neither had I.
Two Pens's insight:
Every meeting is an opportunity to surprise someone. I've been in a meeting that a CEO opened with a poem by Keats. I ended a grduation speech playing "Baby Let's Go" by Wang Chung. The enemy in all meetings is boredom and routine.
In this guide, we’ve put together 49 ways to boost engagement on Twitter. We’ve searched the internet high and low for similar guides, and this is the most comprehensive we’ve come across. Some of our tips are for beginners. Some are for intermediates. And some will be new to even advanced users. We wanted to put together a guide that can be used by anyone to learn something new and extend their Twitter reach.
So, what are we waiting for? Let’s get started boosting your Twitter engagement.?..
While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.
Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.
Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week. Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....
Our experience with the Two Pens blog is in line with this infographic. Our brand has grown appreciably, along with growth in traffic and leads. The one thing left out: I find blogging fun and like exploring ideas in words and pictures.
Keep your exclamation points under control And other lessons for better communication and prose from the late great master of modern crime fiction.
Two Pens's insight:
Elmore Leonard's writing advice appeals equally to business writing. Stop with the adjectives and adverbs. Leave out the big words. Skip prologues: just say it. Shall I go on? (No, Elmore says, skip the parts no one wants to read.)
When writer and social media rock star Susan Orlean was in Seattle, Two Pens had a candid conversation about how she built a following of 263,000+ people. The single most important reason--she loves Twitter!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.