Writing for Social Media
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Words on the Page: How Poetry Makes Us Better Business Writers

Words on the Page: How Poetry Makes Us Better Business Writers | Writing for Social Media | Scoop.it

Brevity and clarity are things you can learn from the world of poetry that apply directly to business writing. 

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Rescooped by Two Pens from Just Story It! Biz Storytelling
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How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | Writing for Social Media | Scoop.it

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.

 

Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!

 

What are they doing right?

Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time

 

The way they are doing these steps creates engagement. And I loved the story and the video.

 

Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Undertanding Twitter Hashtags for Beginners

Undertanding Twitter Hashtags for Beginners | Writing for Social Media | Scoop.it
If you're new to Twitter, an understanding of Twitter hashtags will help you search, gain followers and have more fun.
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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Writing for Social Media | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello
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Write Riot: Inspired writing through games and collaborative exercises

Write Riot: Inspired writing through games and collaborative exercises | Writing for Social Media | Scoop.it
Write Riot Workshop: Inspired writing through games and collaborative exercises (Great writing event: #Writeriot in Seattle. Do you have your tickets yet?
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Grow Your Twitter Following Through Great Writing

Grow Your Twitter Following Through Great Writing | Writing for Social Media | Scoop.it
Learn from "twitwit" Cynthia Hartwig how to write tweets that make people laugh, and just as importantly, follow you on Twitter.
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Tweet-Talk 101: How to Write Tweets that Start Conversations

Tweet-Talk 101: How to Write Tweets that Start Conversations | Writing for Social Media | Scoop.it
Tips on how to write tweets that help you start and join conversations on Twitter. Includes tips on how to use a #hashtag and @reply.
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The evil secret to ALL WRITING – editing is everything

The evil secret to ALL WRITING – editing is everything | Writing for Social Media | Scoop.it
Editing is everything. I don’t care who you are — you need an editor. And you always will. In fact, the more successful you are as a writer, the more editing you’ll need. Here&#82...
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Rescooped by Two Pens from Content Marketing for Businesses
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Companies in "Boring" Niches Creating Great Content

Companies in "Boring" Niches Creating Great Content | Writing for Social Media | Scoop.it

Sometimes you just need someone to remind you that yes - what you do is actually interesting - no matter how obscure it might be...

 

When I suggest that businesses should think about creating some content I'm frequently met with objections like -

But my niche is boring - no one cares!


Via Simply Friday
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The New Stage for Business Thought Leadership Writing - Forbes

The New Stage for Business Thought Leadership Writing - Forbes | Writing for Social Media | Scoop.it
"On résiste à l'invasion des armées; on ne résiste pas à l'invasion des idées." -- Victor Hugo,in Histoire d'un Crime (The History of a Crime) "There is nothing more powerful than an idea whose time has come" -- Don Tapscott (paraphrasing Hugo)   ...
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In Social Signals We Trust - Two Pens

In Social Signals We Trust - Two Pens | Writing for Social Media | Scoop.it
Search engines shape results based in part on “social signals”—recommendations we make online. Learn what content works for social search.
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