RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.
Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!
What are they doing right?
Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time
The way they are doing these steps creates engagement. And I loved the story and the video.
Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!
You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.
Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).
"On résiste à l'invasion des armées; on ne résiste pas à l'invasion des idées." -- Victor Hugo,in Histoire d'un Crime (The History of a Crime) "There is nothing more powerful than an idea whose time has come" -- Don Tapscott (paraphrasing Hugo) ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.