Writing for Social Media
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Tips For Writing Great Online Content

Tips For Writing Great Online Content | Writing for Social Media | Scoop.it
Writing online is very different to writing for print materials. People tend to scan information online and browse sites quickly before clicking through to another.
This means you nee...
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Twitter / AdviceToWriters: Sometimes a flat-footed sentence ...

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Six marketing lessons from Red Bull Stratos - Brand Republic News

Six marketing lessons from Red Bull Stratos - Brand Republic News | Writing for Social Media | Scoop.it
The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society, not just their bottom lines, writes Nicola Kemp - Brand Republic...
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Haruki Murakami's Secret to Great Writing

Haruki Murakami's Secret to Great Writing | Writing for Social Media | Scoop.it
Aside from being a health buff, a lover of jazz music and a very private person (not much details of his personal life is known), the famous Japanese...
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Beware The False Compliments That Are Killing Your Writing | Fuel ...

When They Say It's Good But Don't Say Why. And sometimes people aren't lying. Sometimes they genuinely don't know any better but want their opinion to be voiced. Look on almost any writing forum or comments section on ...
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How a Giveaway Ebook Benefits Your Business | Men with Pens

How a Giveaway Ebook Benefits Your Business | Men with Pens | Writing for Social Media | Scoop.it
The unsung heroes of the writing world – first-time authors, business book authors, authors who've endured years of struggle, and comeback kids – are all resistant to the idea of giving their work away.
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What's wrong with this sentence? - Writing for Business - A Whatis ...

What's wrong with this sentence? Windows Server 2012 is the latest version of Windows Server, formerly named Windows Server 8. Answer: The reference is unclear. Explanation: That's a confusing sentence.

 

If I had a dollar for everyone of these I spotted at Microsoft... 

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Zombie Apocalypse: Survival Skills for Writing a Great Blog

Zombie Apocalypse: Survival Skills for Writing a Great Blog | Writing for Social Media | Scoop.it
Zombie Apocalypse: Survival Skills for Writing a Great Blog | Find Customers. Keep Customers.
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TEDxTransmedia - Jeff Gomez - DAREtoCHANGE

Jeff Gomez, CEO of Starlight Runner Entertainment, a New York-based digital production company, is a pioneer of transmedia storytelling.


Via Jane Friedman
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Who Ya Talkin' To? Do You Know Your Audience? - Writing and ...

Who Ya Talkin' To? Do You Know Your Audience? - Writing and ... | Writing for Social Media | Scoop.it
Blogging is a great business tool . . . IF people read your posts. That means that it's important to understand the audience who will be reading your ideas so that you are writing interesting articles and sharing useful information ...
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An Editor’s Defence: Why Grammar Still Matters in Content Marketing | Business 2 Community

An Editor’s Defence: Why Grammar Still Matters in Content Marketing | Business 2 Community | Writing for Social Media | Scoop.it
We’ve all heard it from time to time—I know I have.
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How To Write Awesome Headlines

A session from BarCampLondon5 and SMCLondon08 about the history of headlines, and how to write headlines that people will want to click.
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Talking 'The Onion Talks' With Onion Head Writer Sam West [EXCLUSIVE]

Talking 'The Onion Talks' With Onion Head Writer Sam West [EXCLUSIVE] | Writing for Social Media | Scoop.it
The Onion is pretty much the top of the mountain as far as comedy writing on the Internet goes. And Sam West, the Head Writer for Digital Content on The Onion, is just about king yak on that mountain.
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How to Describe a Storm in Writing

How to Describe a Storm in Writing | Writing for Social Media | Scoop.it

For anyone affected by Sandy, I found this article on how to describe a storm on ehow. (in case you were wondering).

 

 

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Broadening My Mind | Tin House

Broadening My Mind | Tin House | Writing for Social Media | Scoop.it

If you want to learn to write better, it helps to start reading more sentences like Flann O'brien's. 

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071112 rock presentation

Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising pitches in How to Rock an Audience.
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How to Crowdsource Your Way to Better Article Ideas, Great ...

How to Crowdsource Your Way to Better Article Ideas, Great ... | Writing for Social Media | Scoop.it
I am going to use the one that provides two major features differentiating it from other types of businesses: .... Now she's a freelancer writing about technology, cyber security, social media marketing and internet business.
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Overcoming the Content Challenge: What it Takes to Create 'Enough' - Business 2 Community

Overcoming the Content Challenge: What it Takes to Create 'Enough' - Business 2 Community | Writing for Social Media | Scoop.it
Business 2 CommunityOvercoming the Content Challenge: What it Takes to Create 'Enough'Business 2 CommunityWriter's block means that just because a content marketer is in the office for eight hours, doesn't mean they can always create eight hours'...
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Titus Andronicus' "Local Business" stands out from the rest - Chimes

Titus Andronicus' "Local Business" stands out from the rest - Chimes | Writing for Social Media | Scoop.it

"Writing well about punk rock is like trying to rob your own mother without guilt." You can write well about any subject you're passionate about. I saw this punk rock review and grabbed it as an example of great word play and solid thinking. 

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Some advice from Jeff Bezos by Jason Fried of 37signals

Some advice from Jeff Bezos by Jason Fried of 37signals | Writing for Social Media | Scoop.it

So there's a reason Jeff Bezos does pretty well at Amazon. He changes his mind a lot and doesn't mind being wrong. 

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When Did Yoda Start Writing CEO Speeches?

When Did Yoda Start Writing CEO Speeches? | Writing for Social Media | Scoop.it
The "backloaded business sentence" must. Go. Away.

 

How can you not love a guy who combines George Orwell and Yoda in one well-reasoned rant about business language?

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Dirty, cheatin', lowdown science - Philadelphia Inquirer

Dirty, cheatin', lowdown science - Philadelphia Inquirer | Writing for Social Media | Scoop.it
Dirty, cheatin', lowdown sciencePhiladelphia InquirerScience reporting and writing suffer the same malady we've had for years with business writing, or writing about the Internet.
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Blocking Out Bad Business Writing

Blocking Out Bad Business Writing | Writing for Social Media | Scoop.it
There have been some improvements, but on the whole business writing still consists of incomprehensible and un-engaging jargon. It needs to end. Read this and see how much of it makes sense to you: EFG Inc.
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What Makes a Good B2B Online Video

What Makes a Good B2B Online Video | Writing for Social Media | Scoop.it

The best B2B online videos play to the eye, not the ear

 

SUMMARY: IBM's "The Face of Watson" campaign and Corning's futurist look at glass products are among the best B2B online video marketing examples cited by video expert Tim Washer in this article. Their visual orientation contrasts starkly with monotonous talking heads, amateurish stunts and do-it-yourself quality video. "The reason non-messaging is becoming critical is because people don't have to listen to messages anymore. ... We have to attract them to come to us because our content is useful, interesting or entertaining," Washer says.

 

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Scapple, A Business Writers’ Mind Map App From The Maker Of Scrivener | Cult of Mac

Scapple, A Business Writers’ Mind Map App From The Maker Of Scrivener | Cult of Mac | Writing for Social Media | Scoop.it

Business writers need just as much help mind mapping as fiction and memoir writers. Two Pens loves Scapple: easy to use, and the beta is free. 

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