"If there's a universal truth in the digital age it's that there's too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators." writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section.
He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company's brand in the age of online media.
"The lesson here is that any company can potentially benefit by thinking and acting like a media company (...) However,you don't necessarily need to create original content."
Facebook Offers is a new advertising feature that allows businesses to share discounts or promotions -- in-store, online or both -- with their Facebook audience. Potential customers can claim these offers from their news feed, and they can share them with their friends and family.
This new ad unit is available starting at $5 for Page owners. The cost rises with a larger fan base, but it's always free for potential customers to claim.
Here's how to make the most of Facebook Offers for your business.
"Less is more" is a principle that made the success of some great products. Take the iPhone in its early days for instance: much less features than competing smartphones at that time but a beautiful interface that brought an ease-of-use never seen before.
Medium seems to be going down that path by focusing on delivering true wysiwyg editing on an online service while removing a lot of the bells and whistles that Wordpress and other platforms have.
While this is certainly interesting and exciting, I wonder whether it won't make this too impressive for the casual blogger or writer. With Medium, it seems like you won't be able to rely on anything else than the simple power of words. But then again, it might be the intention: getting the best storytellers excited about the platform rather than an attempt to democratize publishing?
Video blogging isn't for everyone. You need to have the right equipment, commitment and passion.This means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes.