Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.
However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.
Some interesting key facts from the infographic are:
The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;
Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;
27 million pieces of content are shared via the web each and every day in 2012;
More than 50 % of consumers say that blogs have influenced their purchase decisions;
94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
Matt is giving up his25th birthday to raise $25,000 and buy a school bus for the kids of Kopali Valley. You can learn how to fundraise on SlideShare (and part with $25 for a good cause and a GREAT lesson.)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.