Writing for Social Media
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Blog Post Length: The Long and Short of It

Blog Post Length: The Long and Short of It | Writing for Social Media | Scoop.it
Can a blog post ever be too long?
Two Pens's insight:

Two Pens wrote a post recently on whether there's an ideal length for a post (there isn't; it's all about keeping the reader's interest). Steven Hughes tackles the issue a little differently here by answering the question of whether a blog post can ever be too long. 

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Write a List | Business 2 Community

Write a List | Business 2 Community | Writing for Social Media | Scoop.it
You may think it is basic management 101 to be told to ‘Write a List’. There is no doubt we all write lists. You may write one every day, or at the start of
Two Pens's insight:

Added bonus: if all else fails and you're stuck, you can always write a list.

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How to Write a Business Plan (that actually makes sense)

How to Write a Business Plan (that actually makes sense) | Writing for Social Media | Scoop.it
By Marcelina Hardy, Writer for PlantoStart.com, small business entrepreneur for 7 years. “You can’t go, if you don’t know where you are going.” You have a business and you want it to be...
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Clear, insightful steps for writing the all-important business plan.

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Transforming Your Business Into a Content Powerhouse

An updated presentation I used for a SalesForce MarketingCloud webinar on how any small business can use content marketing. I focused on the values and strategi
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Short. Sweet. Dead simple preentation on how any business cna improve their content.

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5 Reasons Images are King with Social Media Marketing

5 Reasons Images are King with Social Media Marketing | Writing for Social Media | Scoop.it
It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit?

Via The Social Animal
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The Year in Content, Media, and Marketing (Infographic) | Business 2 Community

The Year in Content, Media, and Marketing (Infographic) | Business 2 Community | Writing for Social Media | Scoop.it
Each December, journalists of all kinds give their take on the previous year and the major events that defined it. Thanks to the digital age, we can now use
Two Pens's insight:

Gangnam Style outpulls Call Me Maybe?  Gangnam was a new, weird idea and it trumped old school.

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Lawyers & Law Firms - Make Your Legal Content More Shareable

Lawyers & Law Firms - Make Your Legal Content More Shareable | Writing for Social Media | Scoop.it
Lawyers & Law Firms - Find out how you can make your legal content more shareable by incorporating Facebook, Twitter, and Google+ into your website/blog.

Via The Fish Firm
Two Pens's insight:

Lawyers, typically a Luddite bunch, need social media to spread expertise and credibility in your practice areas. 

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The Fish Firm's curator insight, November 29, 2012 11:10 AM

This illustrates how lawyers and law firms can incorporate status updates into their website or blog to evoke their audience to share more of their social network content.

Michael J Caboose's curator insight, December 25, 2012 10:34 PM

This was very helpful in showing me how i can use social media to my advantage. This showed how facebook, google+, and twitter can help make my legal contnet more accsessible. Since im younger and in the social media scene it will be easier for me to adapt to using these techniques in assisting me

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How Social Media Affects SEO And Why Google LOVES It

How Social Media Affects SEO And Why Google LOVES It | Writing for Social Media | Scoop.it
Google Loves social media ... And so should your business or blog. Ever wonder how social media affects seo? Here's my spill about it.
Two Pens's insight:

Angie Jordan is a smart woman. Excellent explanation of how social media affects SEO and why.

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11 Simple (But Critical) Tips for Creating Better Landing Pages

11 Simple (But Critical) Tips for Creating Better Landing Pages | Writing for Social Media | Scoop.it
11 top tips for creating better converting landing pages.
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Landing pages should be simple and focus on the offer. For us old farts, #$direct marketing 101.

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77% of Brands Aren't Using Online Video Advertising | ClickZ

77% of Brands Aren't Using Online Video Advertising | ClickZ | Writing for Social Media | Scoop.it
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Two Pens's insight:

You can either look at these stats as "national TV is still thriving" or 

"online video is growing." 

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Guy Kawasaki on APE-ing a Writing Career | Dowser

Guy Kawasaki on APE-ing a Writing Career | Dowser | Writing for Social Media | Scoop.it
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology
Two Pens's insight:

All you need is 2-3 hours a day of writing and 1 or 2 hours of marketing it for a year. Write the book!

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Visual Storytelling Can Bring Out a Company’s Humanity

Visual Storytelling Can Bring Out a Company’s Humanity | Writing for Social Media | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Two Pens's insight:

When I teach storytelling in my classes, people are always amazed at how powerful they are in a business setting. The trick is to find the relevance and the universal meaning that helps make the business point.

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The Benefits of Written Expression

The Benefits of Written Expression | Writing for Social Media | Scoop.it

“In a series of important experiments from the 1980s to the 2000s, scientists showed that writing about traumatic experiences -- even job loss-- helped the writer's immune system.

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14 Ideas To Find Great And Inspiring Blog Topics

14 Ideas To Find Great And Inspiring Blog Topics | Writing for Social Media | Scoop.it
Are you suffering writers block? Struggling to think of creative ideas for your blog? It is hardly surprising if you are. After all thinking of great blogging i ...
Two Pens's insight:

Two Pens looks at our search terms when people come to us; that gives us great ideas for blog topics to help people find what they want.

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How Powerful is Visual Content - here are the Facts & Figures [Infographic]

How Powerful is Visual Content - here are the Facts & Figures [Infographic] | Writing for Social Media | Scoop.it

This article and infographic was posted by Jeff Bullas. We all know visual content attracts attention - here are some highlights on just how powerful it really is in social media.


Excerpt:


"Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users"


** Pinterest and Instagram have taken the social media world by storm.Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.


Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text and discovered:


Videos are Shared Photos are liked 200% more than text updates


To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/Oj0yKP

 


Via janlgordon, Beth Kanter
Two Pens's insight:

Visual imagery + story telling. You can't get a better combo.

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Ferananda's comment, December 23, 2012 5:52 PM
You are so awesome Beth. Never cease to amuse me. Might 2013 bring you big flows of love. thank you for your work!
Stephen Dale's curator insight, December 24, 2012 3:07 AM

A picture paints a thousand words!

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BMW Makes a Genuine Holiday Ad With Real People « Branding Magazine

BMW Makes a Genuine Holiday Ad With Real People « Branding Magazine | Writing for Social Media | Scoop.it
BMW has shown us that not only does its product take us where we truly want to be, but also that a brand can show emotion and a bit of holiday spirit without distributing an utterly fake and artificial ad.

Via Laureano López Pizarro
Two Pens's insight:

It helps to have a 40+ legacy of creating memorable brand advertising to build on, but BMW does another great job. Kudos.

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Writing for Social Media | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.
Two Pens's insight:

Content Marketing is just a buzz word for great writing on topics people want to know about. Make it so.

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Resource Round-up: The Best of SEO, Content Marketing, and Social Marketing @aseohosting

Resource Round-up: The Best of SEO, Content Marketing, and Social Marketing @aseohosting | Writing for Social Media | Scoop.it
As usual, this month we've trawled the wilds of the Internet to bring you what we think is the most informative, timely, and useful content. Enjoy!

Via The Fish Firm
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Donald Trump to Lord Sugar: 'Drop to your knees and thank me'

Donald Trump to Lord Sugar: 'Drop to your knees and thank me' | Writing for Social Media | Scoop.it
US mogul says UK businessman would be "nothing" without "[his] show" The Apprentice.
Two Pens's insight:

When the elephants trample each other, the ants laugh. I like Lord Sugar's haircut a lot better.

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Why should 50% of your marketing fail? :: Lean Sales and Marketing thru Service Design Thinking

Why should 50% of your marketing fail? :: Lean Sales and Marketing thru Service Design Thinking | Writing for Social Media | Scoop.it
Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design
Two Pens's insight:

Joe Dager's argument is that 50% of marketing failures is good. It means you should be testing, testing, testing and I agree.

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Web Design Trends Of Fortune 500 Companies [Infographic]

Web Design Trends Of Fortune 500 Companies [Infographic] | Writing for Social Media | Scoop.it
What are the most important web design trends today? Maybe these Fortune 500 websites will have a few tips for you. Have a look at this infographic.
Two Pens's insight:

These are not rules but the stats will tell you what most people are doing with their web site design. You could zig.

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Lean Communications | Think Quarterly by Google

Lean Communications | Think Quarterly by Google | Writing for Social Media | Scoop.it
At communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient. Welcome to the age of agile creativity.
Two Pens's insight:

This is a very interesting retake on the creative brief via Meghan Ragsdale. 

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Online Marketing Trends: Biggest Social Brands in 2012 by Industry: Infographic

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I like to look at role models in writing and in business. Why emulate small fish when you can swim with the big boys?

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Business Writing: Cleaning Up "Spots" for Global Readers

Business Writing: Cleaning Up "Spots" for Global Readers | Writing for Social Media | Scoop.it
Because I appreciate having blog and newsletters readers around the world, I try to recognize words and expressions that do not translate well. Spot is one of those words. I have found it in a variety of pieces I have...
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10 Ways to Syndicate Your Online Writing - GalleyCat

10 Ways to Syndicate Your Online Writing - GalleyCat | Writing for Social Media | Scoop.it
10 Ways to Syndicate Your Online Writing...
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