Two Pens wrote a post recently on whether there's an ideal length for a post (there isn't; it's all about keeping the reader's interest). Steven Hughes tackles the issue a little differently here by answering the question of whether a blog post can ever be too long.
It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit?
The Art Of Storytelling In Business Communications And Public Relations
Two Pens's insight:
When I teach storytelling in my classes, people are always amazed at how powerful they are in a business setting. The trick is to find the relevance and the universal meaning that helps make the business point.
This article and infographic was posted by Jeff Bullas. We all know visual content attracts attention - here are some highlights on just how powerful it really is in social media.
"Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users"
** Pinterest and Instagram have taken the social media world by storm.Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text and discovered:
Videos are Shared Photos are liked 200% more than text updates
To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
BMW has shown us that not only does its product take us where we truly want to be, but also that a brand can show emotion and a bit of holiday spirit without distributing an utterly fake and artificial ad.
At communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient. Welcome to the age of agile creativity.
Two Pens's insight:
This is a very interesting retake on the creative brief via Meghan Ragsdale.
Because I appreciate having blog and newsletters readers around the world, I try to recognize words and expressions that do not translate well. Spot is one of those words. I have found it in a variety of pieces I have...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.