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Rescooped by Two Pens from Content curation trends
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5 Ways to Increase the Visibility of Your Curated Content

5 Ways to Increase the Visibility of Your Curated Content | Writing for Social Media | Scoop.it

I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. 


Via Guillaume Decugis
Two Pens's insight:

I'm a fan of Scoop It, more so than Paper.li. This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.

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Bill Gassett's comment, February 17, 2014 9:46 PM
Thanks for putting this together!
Bill Gassett's curator insight, February 17, 2014 9:52 PM

I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at Scoop.it read the post.


You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.


Tim Blankenship's curator insight, February 18, 2014 11:14 AM

Thanks for this article.  I am new to scoop.it and trying to get on board with the best practices.  These 5 tips will help me to do that.

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Top 5 Free Website Audit Tools For Agencies - Business 2 Community

Top 5 Free Website Audit Tools For Agencies - Business 2 Community | Writing for Social Media | Scoop.it

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.

After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...


Via Jeff Domansky
Two Pens's insight:

I like Marketing Grader: HubSpot does a terrific job marketing their services with great information and I think it's good #karma to use their products.  They teach me something every day.

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aanve's curator insight, February 12, 2014 11:08 PM

www.aanve.com

 

wanderingsalsero's curator insight, February 13, 2014 4:38 AM

thanks for the great resources to Jeff.  He catches everything!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 2014 6:26 AM

# Nuestra Agencia De Horas comercialización Pasa este sitios web digitales CADA SEMANA, auditora Nuestra Agencia De comercialización en horas Pasa Digitales este sitios web CADA SEMANA Auditoria prospectiva de los Clientes de ver de Como SEO friendly Hijo que. ASI Que, Estoy constantemente en la búsqueda de Las Mejores Herramientas web de auditaría ASI Que, Estoy constantemente en la busqueda de Las Mejores Herramientas web de Auditoria Que le Harán La Vida Más Fácil. Despues de 100 Auditorías de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditorios Despues de 100 Auditorias de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditoria Que el de la comercialización. digital de agencia, debe ConSiderar, especialmente si el el usted vende Servicios de SEO o de diseño web. EL Hecho Una Lista CADA UNO de continuacion una, estafa junto, La Razón Porciones La que dé Creo Que Hijo de los Mejores ... Herramientas de diagnostico web-Parte de la Estrategia, Mejorando Estadísticas de Cuenta de Resultados.  

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Ask a Pro: How to Get the Best Out of Your Content Audit - Flip the Media

Ask a Pro: How to Get the Best Out of Your Content Audit - Flip the Media | Writing for Social Media | Scoop.it
A content audit is the foundation for every content strategy. Emily Warn, co-founder of Two Pens gives advice on how to approch this crucial first step.
Two Pens's insight:

My partner Emily Warn gives the nitty-gritty on doing a content audit. It's not fun (that's why she does them not me) but they are necessary. 

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Blogging for Business Executives

Blogging for Business Executives | Writing for Social Media | Scoop.it
Writing great blogs for business execs can help establish them as a thought leader and grow your company's brand. A few tips to get you going.
Two Pens's insight:

@emilywarn uses her ghostblogging chops to show you how to make a CEO less like a stick and more like a human being.

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Content Marketing & Copywriting: Strategies for 2014 | Social Media Today

Content Marketing & Copywriting: Strategies for 2014 | Social Media Today | Writing for Social Media | Scoop.it
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.
Two Pens's insight:

I would define copy as the message that the audience wants or needs to hear, but other than that quibble, this is a quick and easy way to explain the difference between content marketing and messaging. 

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Lesley Hussell's curator insight, January 22, 2014 4:58 AM

Copywriting is the essential ingredient for effective content marketing – but you also need lots more ideas to make it irresistable. 

Kimberley Vico's curator insight, January 23, 2014 12:32 AM

Current article on Content Marketing & Copywriting... a recommended read for all copywriters...!

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Brand Management: Create a Brand Expression Guide to Avoid Brand Creep - Two Pens

Brand Management: Create a Brand Expression Guide to Avoid Brand Creep - Two Pens | Writing for Social Media | Scoop.it
Two Pens's insight:

You can't just create a brand; you have to maintain it. 

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How to Twitter. Advice from a Tweeter with 44 Followers

How to Twitter. Advice from a Tweeter with 44 Followers | Writing for Social Media | Scoop.it
Writer Michael Shilling makes a humorous argument for how to Twitter based on his vast experience gained with a following of 44 cat lovers.

Via Dija Ridoo Mulla
Two Pens's insight:

For those crazy cat people in your tweet stream... (don't scoff. The numbers of them are staggering.)

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Two Pens's curator insight, August 7, 2013 11:49 PM

What you can learn from a cat loving Twitterite about building a following. Funny!

Sharilee Swaity's curator insight, August 8, 2013 7:10 PM

Cat lovers, good news! Cat pictures are popular on Twitter. But just don't forget to hashtag them. 

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Writing for Social Media | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Create a Blog: Two Heads are Better Than One - Two Pens

Create a Blog: Two Heads are Better Than One - Two Pens | Writing for Social Media | Scoop.it
Business people don’t just want to know how to create a blog—they want to know how to blog fast. Writing something worth reading can be a long process. Don’t go solo. Two Pens believes using two heads rather than one is more efficient and effective.
Two Pens's insight:

Is it meta to comment on your own blog? Emily Warn's post last week on 37 Signals "Signal V. Noise" staff blog inspired me to talk about our doppelganger approach to blogging. Double the trouble? Or twice as much fun?

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Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | Writing for Social Media | Scoop.it

"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/


Via Antonino Militello
Two Pens's insight:

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

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Ali Anani's curator insight, November 26, 2013 12:24 AM

The flow of social signals has unstoppable impact on businesses and their marketing efforts

R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Randi Thompson's curator insight, November 26, 2013 10:47 AM

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

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Benefits of Business Blogging | Social Media Today

Benefits of Business Blogging | Social Media Today | Writing for Social Media | Scoop.it
Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists.
Two Pens's insight:

My fave: blog to make your business more human.

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Colehour + Cohen | To Pitch or Not to Pitch

Colehour + Cohen | To Pitch or Not to Pitch | Writing for Social Media | Scoop.it
"Colehour+Cohen is a full service Public Relations & Social Marketing company.
Two Pens's insight:

My favorite PR firm charts whether to pitch or not. I say, don't pitch: try to figure out how to help a client.

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50 One-Sentence SEO Tips for Bloggers - Jeffbullas's Blog

50 One-Sentence SEO Tips for Bloggers - Jeffbullas's Blog | Writing for Social Media | Scoop.it
Without good search visibility you may never be found. Here are 50 SEO tips for bloggers to help you be discovered, visible on a big web of 550 million websites
Two Pens's insight:

Whether you love him or hate him with the green eyes of envy, Bullas delivers easy-to-assimilate information. Worth emulating.

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Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content | Writing for Social Media | Scoop.it
Selling brings you a customer today, but being helpful creates customers for life. Stop selling and start helping with these 5 tips to dynamic, valuable, and awesome content marketing campaigns.

Via Jeff Domansky
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Ali Anani's curator insight, February 17, 2014 12:57 AM

Selling is transient, helping in for long term bonding. Help and sell shall come

Patricia Mignone's curator insight, February 17, 2014 6:46 AM

Comment fidéliser vos clients?

Au alieu de chercher à vos vendre à tout prix, décelez leurs besoins et aidez-les à résoudre leurs problemes.

Lisa Rathjens's curator insight, February 17, 2014 11:24 AM

Useful content is always the most enduring ...

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How to Write an Effective Meta Description (Yes, They Still Matter)

How to Write an Effective Meta Description (Yes, They Still Matter) | Writing for Social Media | Scoop.it
Learn how to write meta descriptions that engage searchers and improve clickthrough rates.
Two Pens's insight:

Clear, concise, valuable. I love HubSpot. They know how to write.

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4 Ways to Grow a Twitter Following That Matters |

4 Ways to Grow a Twitter Following That Matters | | Writing for Social Media | Scoop.it
Twitter tools, tips and tactics to find and engage with your audience. Follow these steps to build a relevant Twitter following.
Two Pens's insight:

I agree. A following of 300 on Twitter can be a smash if they're all people you want to do business with. Numbers are really irrelevant if you're talking to a bunch of cat lovers.

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Learn Three Content Strategy Basics

Learn Three Content Strategy Basics | Writing for Social Media | Scoop.it
I uncovered some content strategy basics by comparing an ancient web site from 1998 and a modern one. Learn three content strategy basics.
Two Pens's insight:

@emilywarn uses her experience coding Internet Explorer in the way back when to explain what's remained constant about #contentstrategy. I wish she'd included a pix of her '90s hairdo.

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The Confluence Of Content And Social Media: Insights For Success In 2014 - Forbes

The Confluence Of Content And Social Media: Insights For Success In 2014 - Forbes | Writing for Social Media | Scoop.it
The Confluence Of Content And Social Media: Insights For Success In 2014
Forbes
Social media has taken hold in the business world: it's one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014.
Two Pens's insight:

Confession here: Facebook has been a complete dud for our B-2-B services. Forbes gives an accurate accounting of social sites and their demographics. 

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The Content Strategy Terminology Problem | Content Rules, Inc.

The Content Strategy Terminology Problem | Content Rules, Inc. | Writing for Social Media | Scoop.it
In order for us to communicate effectively with each other, we need to have a shared terminology.
Two Pens's insight:

What we call things matters. Love the differentiation between global content and marketing content (different goals, folks!). And bonus points for not being regurgitated pap.

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Dear LinkedIn, Can I Have Two Different LinkedIn Accounts? - Simplicity

Dear LinkedIn, Can I Have Two Different LinkedIn Accounts? - Simplicity | Writing for Social Media | Scoop.it
The same question always comes up: Can I create two different LinkedIn Accounts if I wear two hats with different target audiences? Find answers here...

Via Steve Cassady
Two Pens's insight:

I am opposed to having 2 accounts because it's just too hard to manage. I think you can effectively manage one page and serve both audiences if you create it correctly. 

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Steve Cassady's curator insight, December 19, 2013 11:34 AM

Good points on how to manage multiple target audiences on LinkedIn

Leslie Hughes@PUNCH!'s curator insight, January 3, 2014 8:14 PM

Everything that you are should fall under one profile. Even if your career path has taken different detours, it all amasses to who you are and why you're unique!

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When You Care Enough to Send a Rupert Murdoch Tweet - Businessweek

When You Care Enough to Send a Rupert Murdoch Tweet - Businessweek | Writing for Social Media | Scoop.it
When You Care Enough to Send a Rupert Murdoch Tweet Businessweek The transformation of Murdoch's social media chatter from digital-only to a print edition comes courtesy of New York-based artist Michelle Vaughan, who has created a set of spare,...
Two Pens's insight:

Love this merchandising add-on to Murdoch's pronouncement. Very clever.

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The Life of a Tweet: A Look at the First 24 Hours

The Life of a Tweet: A Look at the First 24 Hours | Writing for Social Media | Scoop.it

Find out how tweets perform during the course of a day -- from the first 10 seconds to the first 24 hours.

Two Pens's insight:

I think the life of a tweet is akin to steam. So you have to bathe often.

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7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios

7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios | Writing for Social Media | Scoop.it
At 18 months old, Upworthy is in its infancy, but it's already gathered 30 million viewers. How did they do it? We analyse the site's content strategy.
Two Pens's insight:

I love this! Upworthy says they write 25 or more headlines for their posts. "Headlines are the difference in something going viral or not." My sentiments of the last 35 years exactly!

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Christy Hovey's curator insight, November 3, 2013 2:01 PM

Have you ever wondered why some content goes viral while other content falls flat? 

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Marketing Ideas and Blogging | Social Media Today

Marketing Ideas and Blogging | Social Media Today | Writing for Social Media | Scoop.it
Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers, a way of creating relationships and community so people feel loyal, and it helps you become recognized as a thought...
Two Pens's insight:

Infographic is a nice round-up of blog marketing tactics. They're not that helpful unless you do them :-)

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A Camera is an Unsung Creative Writing Tool - Two Pens

A Camera is an Unsung Creative Writing Tool - Two Pens | Writing for Social Media | Scoop.it
Keeping my eyes open and my brain receptive to the world makes me a better writer. Ergo, my recommendation to add a pocket camera--one that's small and light-weight enough to carry on your person-- to your bag of creative writing tools.
Two Pens's insight:

My camera is always in my purse or back pack. It's an immediate adjunct to my writer's eye.

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