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Social Media Customer Service: Brands Respond More On Twitter

Social Media Customer Service: Brands Respond More On Twitter | Writing for Social Media | Scoop.it
A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and partic...
Two Pens's insight:

I'm surprised by the low rate of corporate reponse by top brands -- only 14% of tweets. Why wouldn't you respond to a customer?

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There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter

There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter | Writing for Social Media | Scoop.it

As a public service, I like to periodically check in on the number of self-proclaimed social media "gurus," "ninjas," "masters" and "mavens" on Twitter. Why? Well, it seems like an important metric, an indicator of something.


Via Ally Greer
Two Pens's insight:

I thank the good Lord that I never claimed to be a ninja, a maven, nor a master. Goddess? That would be me.

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Ally Greer's curator insight, January 7, 2013 3:42 PM

As of this month, the number of Twitter users that refer to themselves as social media "gurus," "ninjas," "mavens," "experts," or even "freaks," has increased to 181,000.


According to B.L. Ochman, "a guru is something someone else calls you, not something you call yourself." I could not agree more with her. It's hard to believe someone when they refer to themselves as people who are often worshipped in religious or intellectual contexts.


Check out the video at the end of the post; it's a hilarious parody of the "social media guru."

GwynethJones's curator insight, February 5, 2013 8:53 AM

Must to add Ninja to my profile!

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Your Bio’s Great, But Your Author Photo… - Two Pens

Your Bio’s Great, But Your Author Photo… - Two Pens | Writing for Social Media | Scoop.it
Two Pens's insight:

You have to brand yourself visually as well as in words. Be sure that you look like someone people want to follow.

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Create A Functional Footer For Your Blog

Create A Functional Footer For Your Blog | Writing for Social Media | Scoop.it
We all work hard creating rich, engaging content for our blogs in the hopes that our visitors will read all the way to the end of the page. But when they do,
Two Pens's insight:

If someone makes it all the way to the footer, you know they've read your content. Makes sense to use the footer for something more than "the end."

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How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | Writing for Social Media | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
Two Pens's insight:

Finally, writers get their due!

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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | Writing for Social Media | Scoop.it
Remember when Google Plus “flopped"? Well, it didn’t.
Two Pens's insight:

Via Stephanie Diamond: great article analyzing G+. It may not be FB but it has so many other cool things, I am a fan. Love Hangouts. Love doc sharing. 

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Curation May Be Hot But Creation Is Still Cool - Forbes

Curation May Be Hot But Creation Is Still Cool - Forbes | Writing for Social Media | Scoop.it
Curation May Be Hot But Creation Is Still CoolForbesAs part of a larger content strategy, curation can boost SEO, create relevant associations and feature the best of what fans and consumers are creating – either using or in tribute to a product.

Via Stephanie Diamond
Two Pens's insight:

Curation is, to me, a lesser art in that it takes more brain power to create from nothing than it does to pick good work and broadcast it. Both are powerful but since I'm a writer, I lean to writing. "in the beginning was the Word..."

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8 Strategies for Launching a Brand Presence on Pinterest

8 Strategies for Launching a Brand Presence on Pinterest | Writing for Social Media | Scoop.it
Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we'll look at why Pinterest is importan...
Two Pens's insight:

We use Pinterest effectively for teaching, often pinning content that marketers can learn from. This post focuses on how brands can use Pint to raise their profile and actually sell. They suggest including prices.

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Do You Think a Website is All You Need? Think Again

Do You Think a Website is All You Need? Think Again | Writing for Social Media | Scoop.it
There was a time when a website was all you needed, not anymore. Discover what a Total Online Presence can do for you.
Two Pens's insight:

Covers the basics of "beyond the website" marketing 101. I like what he has to say about 1000 responsive email names being more valuable than 25,000 followers. 

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Announcing #MondayBlogs!

Announcing #MondayBlogs! | Writing for Social Media | Scoop.it
  Announcing #MondayBlogs!   If you use Twitter, there has been a lot of confusion over what exactly #MentionMonday is.
Two Pens's insight:

Rachel Thompson doesn't wait to respond to social media; she leads it. Check out how she has retaken #mentionMondays on Twitter with a better idea. 

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The best "social media holiday" tip: take a break without guilt. - Two Pens

The best "social media holiday" tip: take a break without guilt. - Two Pens | Writing for Social Media | Scoop.it
Social media holiday guilt needs to be banned. If you unplugged, be glad you connected in the real world.
Two Pens's insight:

Worried about the consequences of taking a holiday from social media? I was but guess what? No reason for guilt, only reasons to be happy, connected and (sigh) a little heavier from all that nog.

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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013

Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013 | Writing for Social Media | Scoop.it

Mashup these 4 content marketing posts and your Internet marketing wins in 2013.


Via Martin (Marty) Smith, Ally Greer
Two Pens's insight:

I like Ally Greer's post.

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Martin (Marty) Smith's curator insight, December 31, 2012 7:56 PM

http://www.scoop.it/t/web-content-digital-curation/p/3887156139/trends-be-discovered-in-2013-via-content-curation-and-the-interest-graph

Great article from the Scoop.it team's Ally Greer (@allygreer) on why content marketing is the much needed LION.

http://contentmarketinginstitute.com/2012/12/why-blog-isnt-generating-leads/

Great article from Marcus Sheridan aka The Sales Lion (@TheSalesLion) about the content saturation index or the ROAR of the lion.

Ally is right content marketing is the only marketing left and she is right. Marcus is also right. Everyone knows the importance of content now so the amount of DREK content being loaded up as I type this is staggering.

"We create as much digital content very 2 days now as from the dawn of man up until 2003." Former Google CEO Eric Schmidt

If Ally's excellent article is (A) and Marcus' is (B) here is (C):

Why Your Internet Marketing Must Disrupt
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html

 

If you must play in a crowded field NEVER do so like anyone else. You and your company are unique so DISRUPT to win.

And here is (D) also from @ScentTrail (my alter ego LOL):

Imagination, Money and Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html

 

Ally - Content marketing = NET so throw as much as possible.

Sales Lion - Already a lot of fishermen throwing lots of net, great tips on throwing yours better.

ScentTrail - Disruption Cuts through clutter.

ScentTrail - Find and live in Greatness, win hearts and minds.

 

Mashing those 4 posts together can help any Internet marketing team in 2013. What other posts should be mash into the MUST READ mix for 2013? Share your favorites and we will curate them in.

Ally Greer's curator insight, January 2, 2013 1:40 AM

A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!

Mustapha Barki's curator insight, January 20, 2013 8:00 AM

http://www.scoop.it/t/engineer-betatester/p/3995239686/friendship-page-facebook

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Does Your CEO Really Care About Your Company’s Social Media Reputation? [Infographic]

Does Your CEO Really Care About Your Company’s Social Media Reputation? [Infographic] | Writing for Social Media | Scoop.it
Though the title looks quite weird, it's worth to pen that only 28% CEOs consider their companies’ social media reputations when they make business decisions, while over 36% (nearly 1/3rd) of the CEOs fail to consider - a survey notes.

Via Julien Coualan
Two Pens's insight:

If your CEO doesn't care, why should you? Hmmm. Get a new CEO.

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Nine Powerfully Simple Ways to Build Your Email List

Nine Powerfully Simple Ways to Build Your Email List | Writing for Social Media | Scoop.it
If you’re not building your nonprofit’s email list (and and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.
This is because  people prefer to donate via email.

Via Frank J. Kenny
Two Pens's insight:

Smart email building tips. This post is aimed at nonprofits, but the points apply to any business who wants a responsive list (and doesn't want to spam anybody).

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Frank J. Kenny's curator insight, January 14, 2013 12:05 PM

Great tips here. Build that email list. It needs to be much bigger than just members.

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The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It

The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It | Writing for Social Media | Scoop.it
Contrary to others' belief of typing blog posts until your fingers bleed and you get noticed, there might be a missing link to your content and blogging strategy that may get you or your business found in the diluted space of the Internet: be a...
Two Pens's insight:

Storytelling is hardwired into us: think about turning your blog posts into simple stories that make a point and it will be more fun to write and more fun to read.

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Your Facebook Fans Are Hiding Your Posts At An Alarming Rate

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate | Writing for Social Media | Scoop.it
Two Pens's insight:

I confess: I hide anyone on FB who posts crappy food images. One person I kow is a grilled food spammer, so out he has gone. Why do you hide people on your timeline?

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Claim Google Authorship for Your WordPress Website in 3 Easy Steps

Claim Google Authorship for Your WordPress Website in 3 Easy Steps | Writing for Social Media | Scoop.it
Hopefully you've already caught the importance of Google Authorship, the mechanism by which Google's search engine rankings can be influenced by Author Rank
Two Pens's insight:

It's easy. It's important. And it benefits writers and bloggers to claim yourself as a devote of rel="author" script. Here's how on Wordpress.

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Turning Your Tweets Into Beautiful Photos - ANIMAL

Turning Your Tweets Into Beautiful Photos - ANIMAL | Writing for Social Media | Scoop.it
Photographers Nate Larson and Marni Shindelman use Twitter as a location scout for their haunting, beautiful images. The two artists scan the social ne
Two Pens's insight:

Great ex. of doing something different in social media. These photographers don't just RT; they added a new wrinkle to tweeting with their beautiful work. Ones to watch.

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Why Email and Search Outsell Social

 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing's ability to deliver sales in comparison

Two Pens's insight:

Social is only one arrow in the marketing quiver. Email pushes people along the buying spectrum. Advertising raises awareness. It's not one or the other: it's all of them in their time.

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ThingLink - Make Your Images Interactive

ThingLink - Make Your Images Interactive | Writing for Social Media | Scoop.it

ThingLink Learn More...
...
ThingLink helps you create and discover rich images.

Be creative! Make your images come alive with music, video, text, images, shops and more!

Every image contains a story and ThingLink helps you tell your stories. Follow image channels from your favorite bands, bloggers and friends. Your ThingLink interactive images form a channel that other users can follow.

Share your channel with friends on Facebook and Twitter, and follow your friends. Touch and discover.


Via Heiko Idensen, Stephanie Diamond
Two Pens's insight:

This is a tool that requires some thinking about how to use it. I could use it to embed a creative brief into one image, for example. I like the idea of being able to tag an image with video that relates, say, for a novel, or a music clip that adds an emotional element to whatever you're trying to say. I plan to try it and see if I like it.

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Word Blog - 'Tis the Season for Making 2013 Photo Calendars

Word Blog - 'Tis the Season for Making 2013 Photo Calendars | Writing for Social Media | Scoop.it
Two Pens's insight:

An example of how guest blogging for groups with a large following can grow your social media influence. (Office blogs cover 13 Microsoft products and hundreds of thousands of users). All because I like to write and row.

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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Writing for Social Media | Scoop.it
10 Best Company Blogs
Two Pens's insight:

We're working on a post about our corporate blog heros but these are a few to review. It's weird to me that so many B2B companies ignore an obvious marketing and credibility resource when written correctly. 

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Reveling with Your Inner Editor on the Revision Playground

Reveling with Your Inner Editor on the Revision Playground | Writing for Social Media | Scoop.it
Reveling with Your Inner Editor on the Revision Playground
Two Pens's insight:

This post is about revising a novel written fast during NaNoWritMo. But it strikes me that a lot of the tips work well for anything drafted in fast and furious mode. Every blog post or feature article or even web site content can benefit from getting distance; revising at the macros level; then revising at micro level; putting a deadline on the revision. Anybody can write; not everyone has the discipline to revise.

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The Wonderful World of Difficult Clients [Infographic]

The Wonderful World of Difficult Clients [Infographic] | Writing for Social Media | Scoop.it
Customer Behavior - Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created an infographic highlighting the most common difficult ...
Two Pens's insight:

I've dealt with a lot of difficult clients. The key is when to say when. I think of it like the big dog syndrome: if you project fear and smallness, you'll get rage and knuckle-dragging. Decide what you're willing to take without losing your self-respect. When the equation falls into the negative column, time to say "Goodbye and good luck."

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Content Marketing | Excitement in Boring Industry: Case Study

Content Marketing | Excitement in Boring Industry: Case Study | Writing for Social Media | Scoop.it
Think there's no way to implement a successful content strategy in your industry? Think again. Try these steps to vital content marketing in a boring industry.
Two Pens's insight:

I've worked for a lot of boring clients--banks, credit unions,heating and air conditioning equipment -- but never for boring products. You're sunk if you think the product or service is boring before you think about how to market it. I love what this UK firm has done for insurance. Smart!

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