Writing for Social Media
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The pro's guide to CSS layouts | Feature | .net magazine

The pro's guide to CSS layouts | Feature | .net magazine | Writing for Social Media | Scoop.it
CSS’s next big challenge is to make flexible, dynamic page layouts that work across our ever-broadening range of devices.
Two Pens's insight:

Learn to speak a little tech and this article will teach you a lot about the future of web and mobile layouts. 

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The 10 Immutable Laws of Storytelling

By Andy Goodman. Form more info, visit www.agoodmanonline.com.

1. Stories are about people. Even if your organization (a) is devoted to saving flora and/or fa…

Via Gregg Morris, Laureano López Pizarro
Two Pens's insight:

Especially in business (not just entertainment), stories have to elucidate what people want. It's not usually about money or sales, it's more typically about a problem that needs to be solved: creating a presentation quickly, operating a logging truck that's not going to fall apart, ridding oneself of IT hassle. If you can figure out what people want in your product or service, you can tell a stry that makes them act.

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Jeff Domansky's curator insight, January 19, 2013 11:06 PM

10 storytelling tips that are well worth reading. From the Visual Story Network.

Patrizia Bertini's curator insight, January 20, 2013 8:37 AM

Stories are about People.  Stories don’t tell: they show

Jeni Mawter's curator insight, January 21, 2013 9:36 PM

Stories are about the human condition. We love them because we care about the human condition. Simple.

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Dr. Seuss' 7 social media lessons

Dr. Seuss' 7 social media lessons | Writing for Social Media | Scoop.it

In true Dr. Seuss fashion, his quotes are worth listening to year round, regardless of age.

 
Two Pens's insight:

First point about being "true to your essence" is critical to creating a solid presence on social media. Yes, Dr. Seuss is a little bit of borrowed interest, but the points in the article resonate.

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Nike NSW Design Director Marc Dolce Discusses Design, Storytelling, and the Year of the Snake Collection

Nike NSW Design Director Marc Dolce Discusses Design, Storytelling, and the Year of the Snake Collection | Writing for Social Media | Scoop.it
About Marc Dolce, Brooklyn, inspirations & transforming classic shoes into modern silhouettes......
Two Pens's insight:

Love Marc Dolce's design aesthetic for Nike. See how a pro makes design decisions and tells stories.

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Want to Be a Better Writer? Get a Peer Editor

Want to Be a Better Writer? Get a Peer Editor | Writing for Social Media | Scoop.it
Writers struggle with ego.

Like most creatives, we are neurotic and unpredictable. Sometimes, we get an unhealthy attachment to our work. As a result, we fail to become the best artists we coul...
Two Pens's insight:

I always have my business partner, Emily Warn, review my posts, even the "little" ones. She always has a comment that makes the original draft stronger. When you find your peer editor, shower them with candy or coffee, whatever their vice of choice. 

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Why Advertising Agencies Must Disrupt Themselves

“The days when agencies expect multiple $100 million-plus agency-of-record accounts to go up for grabs each year are now barely visible in the rear-view mirror.” So begins a recent
Two Pens's insight:

Having worked in the advertising agency business since 1977, I can say truthfully that agencies have been Luddites all along, dragging their feet when Apple came along and disrupted the typography business, slow to adopt even pcs for financial management. And art directors? God forbid in the '70s that they learn digital skills. At each stage of the game, they have been slow to catch up. Maybe this will be the time that they "disrupt" their old patterns and figure it out.

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Video-Seo: youTube Ranking Factors (infographic)

Video-Seo: youTube Ranking Factors (infographic) | Writing for Social Media | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
Two Pens's insight:

YouTube: as seen by the SEO wizards and beyond its video plays. 

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Why Being Young Doesn't Make You a Social Media Expert

Why Being Young Doesn't Make You a Social Media Expert | Writing for Social Media | Scoop.it
Your kids were born and raised with technology -- but does that make them exempt from a lesson on digital etiquette?
Two Pens's insight:

Via Kevin Keefe: excellent explanation of what kids need to know about social media. Believe me, it isn't intuitive and they can get in big trouble. Pass it on.

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Writing SEO Articles In English – That Make Sense As Well « The Mightier Pen's Blog

Two Pens's insight:

Funny! Oh, that slippery language called English. As Oscar Wilde said of us Americans, "We share everything but the language."

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5 Content Trends Every Marketer Needs In 2013 | Heidi Cohen

5 Content Trends Every Marketer Needs In 2013 | Heidi Cohen | Writing for Social Media | Scoop.it
We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.
Two Pens's insight:

TV still matters and video is growing. 

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5 ways to promote your self-published novel without annoying your followers

5 ways to promote your self-published novel without annoying your followers | Writing for Social Media | Scoop.it
This is a guest post by Richard Joseph You did it. You’ve published your novel. Your baby has been launched on the necessary platforms, and you are waiting with your feet kicked back as the s...
Two Pens's insight:

I'm including Richard Joseph's post on how to promote a book without bugging your followers because he touches on some artful ways to "promote without promoting." These ideas work for fiction, but there also some ways to swing these ideas to business books that are worth hanging on to.

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Get Personal: How to Build Your Brand on Twitter

Get Personal: How to Build Your Brand on Twitter | Writing for Social Media | Scoop.it
A Twitter brand is not identical with a company brand. It's much more about personal. Social media brand consultant Cynthia Hartwig offers tips.
Two Pens's insight:

It's surprising to me how many people miss the fact that building a Twitter brand starts with the personal. You are the brand on Twitter--not your product, not your service, not your company. 

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Kenneth Mikkelsen's comment, January 25, 2013 10:05 AM
Thanks for sharing, Tami. And connecting via Twitter. It's a pleasure to follow your leads. /Kenneth
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The Most Literary Knuckle Tattoo - GalleyCat

The Most Literary Knuckle Tattoo - GalleyCat | Writing for Social Media | Scoop.it
The Most Literary Knuckle Tattoo
Two Pens's insight:

Whatever you write, you write for readers. Show your true colors with this "writer's favorite" tatoo. If my mom wasn't gone, I'd ask her permission to get one :-)

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VQR » Blog » Being a Creative Person in an Ever-Changing Digital Age

VQR » Blog » Being a Creative Person in an Ever-Changing Digital Age | Writing for Social Media | Scoop.it
Is the Internet (and digital gadgetry) killing the novel, literary life and deep thinking? Do we live in an era of information abundance and
Two Pens's insight:

Interesting futurist take on where the book will go. 

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Andrew DeVigal : There is No Screen

Think about creating an experience, not fitting a format. @drewvigal gives a pretty hot 5min talk: There is No Screen (John Pavlus @johnpavlus) 

 

"The uninterrupted experience - A world without screens" 

 

[Recorded on January 11, 2013 in Mountain View, Ca., at Spark Camp :: Design.]

 


Via mirmilla, Laureano López Pizarro
Two Pens's insight:

@drewvigal, who worked at the NY Times, has switched to Portland's Second Story. He makes a compelling argument for transmedia storytelling in this five minute video. It's not long on "the how" but it describes "the why." 

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Hans Heesterbeek's curator insight, January 25, 2013 1:56 AM

No screens, what do people want and what kind of expericinece. Don't tkae the means as starting point be the needs, thats an old one but we sometimes forget it. So Telling a story could be connecting people and that could be live, a meeting or yes technology. 

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social media

social media | Writing for Social Media | Scoop.it
#Infographic: The Impact of #Twitter on #Brands -- A Visual Guide to how Brands are using Twitter to boost their #social #media #marketing.
Two Pens's insight:

The latest Twitter stats are kind of scary.

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How to Promote on Twitter

How to Promote on Twitter | Writing for Social Media | Scoop.it
To promote on Twitter, you need to intrigue others. Read about Twitter role models and some tips for writing interesting tweets to help you on your way.
Two Pens's insight:

Emily Warn nails the trick of promoting without looking like you're promoting with a variety of social media gold star examples. 

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Writing for Social Media | Scoop.it
The phrase "transmedia storytelling" has been widely adopted in media/entertainment circles in the past few years.
Two Pens's insight:

"A connected story told over multiple media formats." The definition of transmedia storytelling in a nutshell. 

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Only 18% of Top CEOs Are on Social Networks

Only 18% of Top CEOs Are on Social Networks | Writing for Social Media | Scoop.it
Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs. Only 18% of the CEOs of the ...
Two Pens's insight:

Are CEOS too busy to join or participate in social networks or are they just Luddites masquerading as thought leaders? If you work for one of either sort, your job is to educate them.

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Intro to Multimedia Storytelling for Photographers • Photo Center NW

Intro to Multimedia Storytelling for Photographers • Photo Center NW | Writing for Social Media | Scoop.it
PHOTO CENTER NW strengthens the community by elevating the art and appreciation of photography.
Two Pens's insight:

The future of storytelling--whether you're writing nonfiction, fiction, or blogging--is in multimedia. You need to learn the tricks for using new tools and Photocenter Northwest is a great place to do it in Seattle.

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Let Me Wave my Magical Content Wand

Let Me Wave my Magical Content Wand | Writing for Social Media | Scoop.it
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not mad...
Two Pens's insight:

Via REI's Jonathan Coleman, a content strategy whiz. What? You can't wave your magic wand and make content appear? You actually have to write it? Support the platforms people in your company like but can't seem to use themselves. Good argument for sticking with a plan instead of responding to random comments.

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Using Social Media to Market and Brand Your Medical Practice | HealthWorks Collective

Using Social Media to Market and Brand Your Medical Practice | HealthWorks Collective | Writing for Social Media | Scoop.it
As the Internet has become the medium of choice for researching health information, social media has become an important part of how your medical practice gets found online. In today’s social media-connected, content marketing rich environment, doctors who are not using social media as part of their marketing strategy are missing out.

Via The Fish Firm
Two Pens's insight:

It's amazing how Luddite so many doctors and clinics are. The best medical practices tweet interesting health information, tips, etc. 

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Add a blog and blogging to your to-do list | Socialmedia.biz

Add a blog and blogging to your to-do list | Socialmedia.biz | Writing for Social Media | Scoop.it
Barriers to entry into your dream industry have been demolished if you’re willing to put the work in. Blogging can help you differentiate yourself well beyond your credentials and your experience.
Two Pens's insight:

Chris Abraham makes a succinct argument on why blogging breaks down the barriers for establishing credibility and a stellar reputation in your industry. Yes, it will be a very loooooong to-do list, but no more worthwhile one that I can think of. Get cracking.

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2013: The Year of Responsive Design [Infographic] | Get Elastic Ecommerce Blog

2013: The Year of Responsive Design [Infographic] | Get Elastic Ecommerce Blog | Writing for Social Media | Scoop.it
2013: The Year of Responsive Design [Infographic] - infographic, responsive design Digital Commerce, Web Design
Two Pens's insight:

If you've got an old nonresponsive template, get with the program and switch over to a responsive one that makes mobile work like it should. 

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WordPress.com Launches Portfolio Vertical For Photographers, Painters And Designers | TechCrunch

WordPress.com Launches Portfolio Vertical For Photographers, Painters And Designers | TechCrunch | Writing for Social Media | Scoop.it
Automattic, the parent company of WordPress.com, just announced that it is rolling out a vertical for portfolio sites.
Two Pens's insight:

Necessary for people who want to make their creative portfolios intuitive and easy to view.

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