Writing for Social Media
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Sliders Suck | Brian Krogsgard

Sliders Suck | Brian Krogsgard | Writing for Social Media | Scoop.it
Almost all sliders I've seen suck. Let's discuss why sliders tend to suck, and also I'll give my advice on when sliders can be appropriate, and some tips for doing it right.
Two Pens's insight:

I include this in my Writing for Social Media articles because of the writing style. Brian Krogsgard is willing to be colloquial and state his opinions with flat-out authority. Good way to be real and be readable.

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How men and women organize their (online) social networks differently | Santa Fe Institute

How men and women organize their (online) social networks differently | Santa Fe Institute | Writing for Social Media | Scoop.it
Two Pens's insight:

Men are still from Mars, women still from Venus, as applied to social media behavior. Hmmm. Could we have predicted this?

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How 15 Real Businesses Are Getting Creative With Vine for Marketing

How 15 Real Businesses Are Getting Creative With Vine for Marketing | Writing for Social Media | Scoop.it
Peruse through some innovative examples of businesses using Vine in their marketing.
Two Pens's insight:

LOVE, LOVE, LOVE the use of the flip book for Animate & Create. Also like the simplicity of the Wheat Thins Vine. It's only six seconds, folks, but there still has to be an idea to it. 

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12 Inspiring Examples of Beautiful Blog Homepage Designs

12 Inspiring Examples of Beautiful Blog Homepage Designs | Writing for Social Media | Scoop.it
Check out these 12 examples of beautiful blog homepage design, and excerpt from our full collection of 47.
Two Pens's insight:

My favorite of this catalog of blog homepage designs is the Charity Water Log. Love the flying man picture. 

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Five Easy Ways To A Radical, Rocking & Revolutionary Website

Five Easy Ways To A Radical, Rocking & Revolutionary Website | Writing for Social Media | Scoop.it

It is an excellent idea to build a website that is interactive and successful. Why build one if your goal isn’t to gain attention from viewers, other media and to get feedback from your audience? Follow these five steps to help find your website success!


Via The Fish Firm
Two Pens's insight:

The Fish Firm often has solid recommendations for content; this is one of them.

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Hoàng Tiến's comment, June 2, 2013 9:47 PM
Thanks for share this http://newvisionhotel.com
Hoàng Tiến's comment, June 2, 2013 9:47 PM
Thanks for share this http://newvisionhotel.com
Hoàng Tiến's comment, June 2, 2013 9:48 PM
Thanks for share this http://newvisionhotel.com
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9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics

9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics | Writing for Social Media | Scoop.it

Excerpted from article:
"Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

1. It’s All About the Script:
A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.

2. The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

3. KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

4. Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

5. Use a Professional Voice:
There are plenty of options out there, but a good place to start is Voices.com.

6. Have Some Fun:
It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained.
Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.

7. Visuals are Secondary:
The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message

8. Set the Tone with Music:
Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.

9. Plan for the Launch:
A successful video launch consists of 3 things:
- Select a video host...
- Have a marketing plan...
- Integrate the video on your website..."

 


Read full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/

 

 


Via Giuseppe Mauriello, Anne-Laure Delpech, Laureano López Pizarro
Two Pens's insight:

I would add that the power of video is always in the imagery and its unique ability to add an emotion to your story. We did a story telling video for Two Pens that has delivered well on those fronts. You can tell me if I know whereof I speak :-) http://www.youtube.com/watch?v=KUK12nCgrWs

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Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video

www.ydraw.com

 

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<a href="https://plus.google.com/101199241074272105224/?rel=author&quot;&gt;+Jace Vernon</a>

Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

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Twitter Branding: How many times can you say one thing? - Two Pens

Twitter Branding: How many times can you say one thing? - Two Pens | Writing for Social Media | Scoop.it
The biggest obstacle to Twitter Branding is lack of single-mindedness. Without a focus, no one will remember what you stand for.
Two Pens's insight:

I'm on a jihad against Twitter profiles that include a list of 10 attributes. One people. Brand experts have been saying it for years. One important thing!

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10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community

10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community | Writing for Social Media | Scoop.it
Coming up with new content ideas can be a challenge, especially for those new to content marketing. While video marketing has become one of the most popular
Two Pens's insight:

With the low price of entry cameras and easy editing tools in IMovie and others, it's just not that tough to create video content anymore. Here are a few ideas on how to use the medium to show, not tell.

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Ally Greer's curator insight, January 31, 2013 2:47 PM

As stated, video marketing can be pretty cheap to start out with - you don't have to make professional feature films for your video campaigns to be effective.


A great video that's aligned with your brand's message while also being entertaining is an awesome piece of evergreen content that can go a very long way.

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Why Amazon can't win when it comes to book reviews

Why Amazon can't win when it comes to book reviews | Writing for Social Media | Scoop.it
The sock puppet theatre seems set for a record-breaking run

Via Emily at Two Pens
Two Pens's insight:

Uh-oh. Amazon gets in hot water. 

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Emily at Two Pens's curator insight, January 28, 2013 3:56 PM

Amazon in hot water again., this time stumbling when trying to explain its policy of taking down false reviews.

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How To...Lead A Late-Afternoon Brainstorm

How To...Lead A Late-Afternoon Brainstorm | Writing for Social Media | Scoop.it
Illustrations by Robert Samuel HansonPick an unusual locationThe same old conference room down the hall? Boring. The park up the block? Now you're ideating!
Two Pens's insight:

Add beer (afterwards).

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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Writing for Social Media | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.
Two Pens's insight:

I never hate the creative process, but I get where Sally Hogshead is going with the stages of creativity. If I focus on the "possibility" stage, it gives me tremendous power to go anywhere I want to. You can too.

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Top eLearning Tips Straight From the Experts [INFOGRAPHIC]

Top eLearning Tips Straight From the Experts [INFOGRAPHIC] | Writing for Social Media | Scoop.it
To help you master eLearning course development, we gathered some of the top quotes by different experts in the industry.

Via ThePinkSalmon
Two Pens's insight:

These tips work for any online experience, whether teaching a class, presenting to colleagues, or creating content or web sites.

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Ken Morrison's curator insight, January 26, 2013 7:09 AM

This is an important starting point infographic for eLearning. More important is the beautiful and informative .pdf download that you can download for free (email)

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Will the personalised Web destroy discovery?

Will the personalised Web destroy discovery? | Writing for Social Media | Scoop.it
It’s been a big month for the evolution of the personalised web, led by Mark Zuckerberg and the unveiling of Graph Search. Much as the product has been lauded – it filling a gap ...
Two Pens's insight:

The fear is that we will become digitized islands if web personalization goes too far. But it's not that worrisome if you understand what personalization does for the customer experience. We're not at Minority Report yet and I doubt we're going there.

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Guy Kawasaki on anti-wimpy writing, OCD perfectionism, and why broke authors have an edge

Guy Kawasaki on anti-wimpy writing, OCD perfectionism, and why broke authors have an edge | Writing for Social Media | Scoop.it
Guy Kawasaki, who just came out with a new book about self-publishing called APE: Author Publisher Entrepeneur, talks to us about the wimpification of writers, his own OCD, and why broke authors are the best marketers.

Via Marty Koenig
Two Pens's insight:

I like Kawasaki's challenge to not wimp out on your own writing and your opinions of what to write about. 

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5 Powerful and Engaging Visual Marketing Tips

5 Powerful and Engaging Visual Marketing Tips | Writing for Social Media | Scoop.it
Visual marketing is one of the most effective ways you can give your business a voice online. According to Science Blogs, "Pictures were correctly recalled about 1.5 times as often as printed words." Not only are images easier to recall, they also...
Two Pens's insight:

Most marketers think textually and you need to think visually  to zig when they're zagging.

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Get Noticed: 3 Customizable Infographic Templates

Get Noticed: 3 Customizable Infographic Templates | Writing for Social Media | Scoop.it
How can you create an infographic if you lack a design degree or a big budget? Problem solved! Use these templates to build your next infographic!
Two Pens's insight:

SlideRocket presentations rock. Now they've included templates for making infographics so feel free to create one though I feel like an art director is still needed for the heavy lifting :-)

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Zappos Social Innovation

Zappos Social Innovation | Writing for Social Media | Scoop.it
Can businesses create online communities if their purpose is to make money? Zappos sells and shares through its social innovation on Facebook and Twitter.
Two Pens's insight:

Zappos and CEO Tony Hsieh spread the word by sharing their corporate vaues and then living them. Don't we all want t work at a place where our lives have meaning?

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The Evolution Of Online Content Consumption [Infographic]

The Evolution Of Online Content Consumption [Infographic] | Writing for Social Media | Scoop.it
In the last five years, our online content consumption has increased many times. This infographic will show you the insane evolution of content consumption.
Two Pens's insight:

FYI:  I love BitRebels. Definitely worth following for excellent analysis and great content. 

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Why you should never, ever use a question mark on Twitter or LinkedIn (infographic)

Why you should never, ever use a question mark on Twitter or LinkedIn (infographic) | Writing for Social Media | Scoop.it
Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25? And does using a question mark really reduce your chances of viral growth?
Two Pens's insight:

I hate pronouncements. Yes, the numbers say you shouldn't use a question mark on Twitter and Linked In. But why are questions the most common engagement tactic on Facebook. We need better stats and rationale but hey, disagree with me, if you will.

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Inside The Atlantic Media’s Agency Arm

Inside The Atlantic Media’s Agency Arm | Writing for Social Media | Scoop.it
Atlantic Media Strategies is a digital consulting shop that wants to transfer editorial insight to brands.

Via Steve Schildwachter
Two Pens's insight:

Atlantic is crossing over from digital consulting to publishing and vice versa. It's an interesting model.

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Steve Schildwachter's curator insight, January 29, 2013 11:45 AM

This is a very interesting crossover:  Publisher acts like Agency.  It's the story behind the story of the recent "sponsored content" controversy.

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Inspired reading: Bill Gates lists the top ten books of 2012 that made him think

Inspired reading: Bill Gates lists the top ten books of 2012 that made him think | Writing for Social Media | Scoop.it
Bill Gates is a well-read guy, and it's been that way for a while. He would check out books from the library so much as a youngster that the librarian wouldn't give him new ones until he returned a few.
Two Pens's insight:

You'll write better if you read better. Bill's list is OK but it needs more fiction!

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How to Optimize Twitter and Facebook Posts for Higher Engagement

How to Optimize Twitter and Facebook Posts for Higher Engagement | Writing for Social Media | Scoop.it
Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook.
Two Pens's insight:

I still think writing interesting posts is the best way to "optimize" (hate that word!) your Facebook and Twitter activities. However, this article has good stats on best times to post, and strategies for upping your comments or RTs. Start with the writing and you'll be farther ahead :-) 

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Sagmeister & Walsh.

Sagmeister & Walsh. | Writing for Social Media | Scoop.it
Sagmeister & Walsh - a NYC based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves
Two Pens's insight:

I love this web site design. Fresh. Navigable. Makes me want to work with this firm. And if they can keep their books organized by color, holy crap!

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What Does “Great Content” Mean, Anyway?

What Does “Great Content” Mean, Anyway? | Writing for Social Media | Scoop.it

How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?


Via Guillaume Decugis
Two Pens's insight:

I'd love to know how you define great content. I'm partial to, "It grabs my attention and tells me something I need to know."

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Guillaume Decugis's comment, January 28, 2013 11:47 AM
Good definition too Steve!
Steve Schildwachter's comment, January 28, 2013 4:35 PM
Merci!
Guillaume Decugis's curator insight, October 29, 2013 10:07 PM

Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden. 

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Ad Majorem: Book Review: The Signal and The Noise

Ad Majorem: Book Review: The Signal and The Noise | Writing for Social Media | Scoop.it

Via Steve Schildwachter
Two Pens's insight:

This is on my "to read" list because it involves understanding big data and how whoever controls the data will control the future.

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Steve Schildwachter's curator insight, January 25, 2013 11:45 AM

A big part of staying abreast of Changes in Advertising is understanding so-called Big Data.