Writing for Social Media
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Do's and Don'ts For Creating Your Business Cards

Do's and Don'ts For Creating Your Business Cards | Writing for Social Media | Scoop.it
Business cards are more popular than ever. Creating a well-designed one is essential to networking. Learn some business card tips from a pro.
Two Pens's insight:

Put the controversy about whether you need a business card in today's digital world to rest. You do. Short answer. Longer one (and why) in this post.

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The Art of Writing Great Facebook Status Updates | Quick Sprout

The Art of Writing Great Facebook Status Updates | Quick Sprout | Writing for Social Media | Scoop.it

So how do you increase your odds of grabbing the attention of those 1 billion users? Well, you need to write great status updates. Here’s how you can do so: Be short and to the point Unless you are writing a personal rant, people don’t prefer to read long status updates. The graph shows that people prefer status updates that are around 225 characters versus ones that are longer or shorter. One of the main reasons that people don’t prefer status updates that are too long is that over 33% of Facebook users are viewing it through a mobile device....


Via Jeff Domansky, Mau
Two Pens's insight:

A status update should be clever and about something interesting. I'm amazed at people who post about getting coffee or eating a hot dog. At least put some mustard on it!

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Twitter tools to help authors

Twitter tools to help authors | Writing for Social Media | Scoop.it
There are a vast array of programs designed for Twitter users. Just search Twitter tools and you can get list after list of people telling you about the different applications. As an author and blo...
Two Pens's insight:

Tools to help authors and plenty of business people too. I use TweetKarma for follower stats to help me decide who I want to keep in my stream.

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Performance Enhancing Drugs of the Literary World - GalleyCat

Performance Enhancing Drugs of the Literary World - GalleyCat | Writing for Social Media | Scoop.it
Performance Enhancing Drugs of the Literary World
Two Pens's insight:

If you're wondering, I partake of "transcendtal caffeination."

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Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic]

Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic] | Writing for Social Media | Scoop.it
What are the best ad campaigns of all time? This infographic takes you on a walk down memory lane and lists the top 10 campaigns and slogans of our time.
Two Pens's insight:

People hate advertising yet they love to talk about it. I love that Nike's swoosh was designed by a student; I think they should go back and recompensate her for that lousy $35.

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Scrapbook Nation by Christopher Benfey | NYRblog | The New York Review of Books

Scrapbook Nation by Christopher Benfey | NYRblog | The New York Review of Books | Writing for Social Media | Scoop.it
Two Pens's insight:

Early curation models: Whitman, Dickinson, Mark Twain. You could do worse with that list!

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How I Grew Quick Sprout From 121,311 to 244,923 Readers in 30 Days

How I Grew Quick Sprout From 121,311 to 244,923 Readers in 30 Days | Writing for Social Media | Scoop.it
I’ve never had more traffic coming to Quick Sprout, than I did in January 2013. In that month, according to Google Analytics, Quick Sprout had: 309,36
Two Pens's insight:

Two great points here:  1) speed counts and all the work that Quick Sprout did to get rid of plug-ins, broken code, use generic fonts, etc. really improved load time 2) in January, Neil published a 45,000 word "Advanced Guide to SEO" and Google loves content. Google especially loves looooong content which supports the theory that content is not just king, but everything. 

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A Handy Visual Guide To Google+ -

A Handy Visual Guide To Google+ - | Writing for Social Media | Scoop.it
Whether you've used Google+ since before it was publicly available or are just curious, this visual guide to Google+ should have you covered!

Via ThePinkSalmon
Two Pens's insight:

I'm a G+ fan. Use it and improve your search rankings while you do all the stuff you normally do.

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Understanding Social Media's Visual Revolution

Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social medi
Two Pens's insight:

How and why visuals outpull text in social media. Didn't television teach us this in the late '50s?

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Sociabull - Socially Articulate - Latest news

Sociabull - Socially Articulate - Latest news | Writing for Social Media | Scoop.it
Sociabull is the 'pick and mix' social media division of Nobull Communications, allowing brands to choose their own social media bag.
Two Pens's insight:

The security info in this article on avoiding being Twitter-hacked is good; the art direction of this blog, not-so-much. (The right hand giveth while the left hand...) 

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Start-up of You, Visual Summary

By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."


Via Guillaume Decugis
Two Pens's insight:

What's changed in marketing as social media has become a force to reckon with is the emphasis on the personal connection. People follow people, not corporations, businesses, or products.

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Email Marketing for Authors: How to Build Your Platform Using Email

Email Marketing for Authors: How to Build Your Platform Using Email | Writing for Social Media | Scoop.it
Social media hogs all the headlines these days, but for authors, email marketing is still the most effective way to communicate with readers.
Two Pens's insight:

This is aimed at authors but gosh, email is and has been the go-to medium for direction action. It does what direct marketing used to do.

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La curation de contenu : solution à la bulle inflationniste du contenu?

La curation de contenu : solution à la bulle inflationniste du contenu? | Writing for Social Media | Scoop.it

 

Le sujet est d’actualité. Infobésité, tsunami d’information, création de contenus, curation de contenus et j’en passe. En fait, tout semble indiquer une certaine obsession, justifiée pour certains et douteuse pour d’autres, pour le contenu. Pas étonnant, le contenu est la devise du Web : la nouvelle monnaie virtuelle. C’est la seule chose monnayable en fait, et pourtant le contenu gratuit déferle comme un tsunami dans tous nos canaux et médias sociaux. Si cela se trouve, vous le trouverez… enfin, si vous respectez les règles de référencement. Au final, ...


Via Sylvie Bédard, Mon-Habitat Web, Jacquy Lenoir, Fabien Boschat
Two Pens's insight:

OK, confession time. I don't speak French but I love this image. Not your usual social media blah.

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Terheck's comment, April 1, 2013 1:03 PM
De mon point de vue, la curation, c'est partager ma veille. Le fait de sélectionner, agréger, commenter, réorganiser les savoirs peut être considéré comme un acte de création. Ce qui est critiquable est l'apparition du nouveau terme "curation", l'effet de mode provoqué par cette nouvelle terminologie, alors que la pratique n'est pas nouvelle.
Ce qui est nouveau, par contre, c'est la facilité apportée par de nouveaux outils comme Scoop.it pour partager sa veille.
Pour ce qui est de l'infobésité, tout le monde y participe, mais ce n'est pas une raison, selon moi, pour ne pas partager mes découvertes.
Christine Marsan's comment, April 1, 2013 1:09 PM
Je suis d'accord, d'autant que cette "répétition" participe à la fois à l'infobésité et aussi la contourne en replaçant des choses "importantes" fréquemment sous les yeux, afin d'éviter l'oubli...
J-Philippe Déranlot's comment, June 22, 2013 5:40 PM
Voir l'excellente Video de Marc Rougiern (co-fondateur de Scoop.it) sur cet article : "Scoop.it : LE réseau social de contenus professionnels… alternative à Twitter" http://www.efficacitic.fr/2013/05/19/scoop-it-le-reseau-social-de-contenus-professionnels-lalternative-a-twitter/
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Circa Creative | Circa Visual - Black Swan Photoshoot

Two Pens's insight:

I'm always on the lookout for interesting ways to showcase creative work. This works for this kind of agency.

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6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog

6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog | Writing for Social Media | Scoop.it
Twitter is underwhelming at 140 characters. Any sane person would say What do you do with that? To add to that simple quirky charm Twitter has just announced a smart phone video app called Vine that is limited to 6 seconds.
Two Pens's insight:

The thing this article leaves out: every Vine has to have an idea, or concept, that drives it. If it's just a product shot, forgot it. You can be clever in 6 seconds but it requires thought and production help.

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4 Pages that You Should Add to Your Blog and Why You Need Them

4 Pages that You Should Add to Your Blog and Why You Need Them | Writing for Social Media | Scoop.it
Discover which four pages you must add to your blog's menu in order to make it feel more professional, get more content and make more money!
Two Pens's insight:

The "new here" page is a great idea.

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Ultimate Web Design For Landing Pages [Infographic]

Ultimate Web Design For Landing Pages [Infographic] | Writing for Social Media | Scoop.it
Learn the tricks and layouts of ultimate web design. It's optimization guidance like this that will set you off in the right direction for success.
Two Pens's insight:

Nicely designed, clearly communicated. Kissmetrics infographic that's actually worth reading.

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Free Template: How to Easily Create Five Fabulous Infographics in PowerPoint

Free Template: How to Easily Create Five Fabulous Infographics in PowerPoint | Writing for Social Media | Scoop.it
Learn how to design amazing infographics with nothing but powerpoint with our free template: How to Create 5 Fabulous Infographics in PowerPoint
Two Pens's insight:

I hire art directors to do this, but if you want to go it alone on creating an infographic, be my guest :-)

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Want To Be Taken Seriously? Become a Better Writer

Want To Be Taken Seriously? Become a Better Writer | Writing for Social Media | Scoop.it
The number of poorly written emails, resumes and blog posts I come across each month is both staggering and saddening. Grammar is off. There are tons of misspellings. Language is much wordier or more
Two Pens's insight:

Ah, words to swell a writer's heart. Easy to say, hard to do because it takes work. But hey, all writing teaches you something so get that pen to paper in a messy flow, then edit the heck out of it.

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How to write tweets using the Burma-Shave model

How to write tweets using the Burma-Shave model | Writing for Social Media | Scoop.it
If you want to learn how to write tweets, it helps to understand that tweets are a lot like billboards.
Two Pens's insight:

If you're struggling to learn how to write tweets, try thinking of them as mini-billboards and keep 'em shorter than 140 characters.

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Online Storytelling: Taking Your Customers Behind the Scenes

Online Storytelling: Taking Your Customers Behind the Scenes | Writing for Social Media | Scoop.it
When you tell your business story, give your customers insider access to what goes on behind closed doors.
Two Pens's insight:

When you tell a story, the scene becomes part of the action. Nothing can happen without being in a place and the more interesting the place, the better set up for the action. Showing how a truck is made, looking at all the rejected designs a UX firm goes through before finding the winner, giving access to the talented people who create in a wheel chair: the world is open to sharing.

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Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]

Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic] | Writing for Social Media | Scoop.it
Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic] In my last post Press Releases As Brand Journalism? I suggested that there is another way to look at news releases. As if o...
Two Pens's insight:

Not exactly a true infographic, but the sentiment is good. Stories will always outpull drivel and corporate speak. Also people who use the word "orientate." 

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8 Tips to Write Blog Posts Quickly (While Entertaining an Audience) | Business 2 Community

8 Tips to Write Blog Posts Quickly (While Entertaining an Audience) | Business 2 Community | Writing for Social Media | Scoop.it
Content marketing has really changed the game for business owners everywhere. While it is totally true that content marketing offers serious revenue generating
Two Pens's insight:

My favorite timesaver tip is, "Assign a deadline." I would add, "keep to the dang thang." Nothing like a deadline to make you do something quickly.

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20 Great Examples of Compelling Headline Copy

20 Great Examples of Compelling Headline Copy | Writing for Social Media | Scoop.it
In an age where web designers' websites are popping up everyday, creating a memorable brand experience is key. Through the use of compelling headlines and witty taglines, your brand can break through
Two Pens's insight:

Via Caitlin Kelly, Broadsides blog: good examples of web headlines, a place where headlines really matter.

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Effective storytelling for business

Effective storytelling for business | Writing for Social Media | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz, Anne-Laure Delpech
Two Pens's insight:

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

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Gregg Morris's comment, February 19, 2013 9:28 AM
The link is good. David's site seems to be down at the moment. Should be back up soon.
Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.