So how do you increase your odds of grabbing the attention of those 1 billion users? Well, you need to write great status updates. Here’s how you can do so: Be short and to the point Unless you are writing a personal rant, people don’t prefer to read long status updates. The graph shows that people prefer status updates that are around 225 characters versus ones that are longer or shorter. One of the main reasons that people don’t prefer status updates that are too long is that over 33% of Facebook users are viewing it through a mobile device....
I’ve never had more traffic coming to Quick Sprout, than I did in January 2013. In that month, according to Google Analytics, Quick Sprout had: 309,36
Two Pens's insight:
Two great points here: 1) speed counts and all the work that Quick Sprout did to get rid of plug-ins, broken code, use generic fonts, etc. really improved load time 2) in January, Neil published a 45,000 word "Advanced Guide to SEO" and Google loves content. Google especially loves looooong content which supports the theory that content is not just king, but everything.
By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."
Le sujet est d’actualité. Infobésité, tsunami d’information, création de contenus, curation de contenus et j’en passe. En fait, tout semble indiquer une certaine obsession, justifiée pour certains et douteuse pour d’autres, pour le contenu. Pas étonnant, le contenu est la devise du Web : la nouvelle monnaie virtuelle. C’est la seule chose monnayable en fait, et pourtant le contenu gratuit déferle comme un tsunami dans tous nos canaux et médias sociaux. Si cela se trouve, vous le trouverez… enfin, si vous respectez les règles de référencement. Au final, ...
Twitter is underwhelming at 140 characters. Any sane person would say What do you do with that? To add to that simple quirky charm Twitter has just announced a smart phone video app called Vine that is limited to 6 seconds.
Two Pens's insight:
The thing this article leaves out: every Vine has to have an idea, or concept, that drives it. If it's just a product shot, forgot it. You can be clever in 6 seconds but it requires thought and production help.
When you tell your business story, give your customers insider access to what goes on behind closed doors.
Two Pens's insight:
When you tell a story, the scene becomes part of the action. Nothing can happen without being in a place and the more interesting the place, the better set up for the action. Showing how a truck is made, looking at all the rejected designs a UX firm goes through before finding the winner, giving access to the talented people who create in a wheel chair: the world is open to sharing.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.