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Language Log » no small wonder

Two Pens's insight:

Hilton Als of the NYorker commits "double negation." Be still my heart. 

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7 Tips for Working SMART

7 Tips for Working SMART | Writing for Social Media | Scoop.it
Why hit the pavement day after day in your business? How about in place of working HARD (ie. 12 hour days, mile long to do lists, and 5 email accounts) you worked SMART?
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Brainstorming (Even By Yourself) Makes a Better Blog - Two Pens

Brainstorming (Even By Yourself) Makes a Better Blog - Two Pens | Writing for Social Media | Scoop.it
Everybody knows that brainstorming in a group puts a lot of ideas on the table fast. But brainstorming by yourself can be just as effective.
Two Pens's insight:

In which I tell how brainstorming helps me generate ideas for posts and how to angle my posts more efficiently. Works!

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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012.




Via Mau
Two Pens's insight:

For people selling to business, the key is to figure out how to make Linked In work for your audience. I like starting or participating in groups that are relevant to what you do (but only if you put the time in to make yourself a contributing, thoughtful, and insightful participant).

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How to Blow Up Pinterest Like a Dang Car in an Action Movie | Business 2 Community

How to Blow Up Pinterest Like a Dang Car in an Action Movie | Business 2 Community | Writing for Social Media | Scoop.it
Pinterest may seem a little bit daunting and downright cray cray to use for business, but we promise, it is completely worth it. In fact, Wire reported that
Two Pens's insight:

Good info on Pinterest with a silly but clever extended action movie explosion metaphor. Beats most of the dead boring writing you see online.

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MakerBot's Desktop 3D Scanner Is a Real-Life Star Trek Replicator

MakerBot's Desktop 3D Scanner Is a Real-Life Star Trek Replicator | Writing for Social Media | Scoop.it
Once a tool designed exclusively for trained technicians, 3D printers are now almost as easy to use as your desktop inkjet—except when it comes to designing and prepping the requisite 3D models.
Two Pens's insight:

The implications are staggering. First thing I'm making are spoons that my kids ran off with.

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HOW-TO: Write Articles That Go Viral On Social Media [10 Tips]

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips] | Writing for Social Media | Scoop.it
What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites?

Via The Fish Firm
Two Pens's insight:

Daniel Zeevi is what I call a "wooden" writer, meaning that his words don't flow very well. That said, the info here is golden.

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Lilia Fernandez's curator insight, March 15, 2013 6:18 AM
(null)
Anthony Burke's curator insight, March 16, 2013 3:26 AM

Pity about poor spelling - really turns me off!

Franc Viktor Nekrep's curator insight, August 17, 2013 6:57 AM

add your insight...

 
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Dove's 'Beautify' Photoshop Action Un-Airbrushes Images of Models

Dove's 'Beautify' Photoshop Action Un-Airbrushes Images of Models | Writing for Social Media | Scoop.it
Dove is continuing its decade-long "Real Beauty" campaign with a Photoshop action that seeks to un-airbrush unrealistic images of models. The Photoshop action — a downloadable f...
Two Pens's insight:

Whoa! Seldom does one see a really fresh idea like the Dove "Real Beauty" campaign's posting aimed at art directors and retouchers. Dove offers people involved in making models look skinnier a Photoshop action that is supposed to add glow, but the action returns the photo to its original fat i.e. normal state. Brilliant.  

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VR Galleries

VR Galleries | Writing for Social Media | Scoop.it
Panoramic VR Photography is a fantastic way to show off just about any place or space. You can view a wide variety of my examples below that demonstrate this. F
Two Pens's insight:

A digital wizard who used to work for me is creating unbelievably lovely and visually interesting VR panoramic images that will make your web site or bio stand out. Tell him Cynthia, his dragon boss, sent you. Here's an image of the new Seattle Public Library designed by Rem Koolhaas in VR by Bradford Bohonus. http://www.bohonus.com/galleries/

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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Writing for Social Media | Scoop.it

Via The Fish Firm, Andreasdhh
Two Pens's insight:

Pretty solid infographic that makes it easy to understand the basics of SEO.

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Marcello Ottani's comment, November 16, 2012 11:37 PM
thanks for this interesting infografic. You can get the details of the Page Optimisation? do not read even with the zoom ...
Steve Schildwachter's comment, March 6, 2013 8:40 AM
Most infographics are just data collages but there IS some interesting info here.
Steve Schildwachter's curator insight, March 6, 2013 8:41 AM

Most infographics are just number collages but this one was actually pretty useful.

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Good Grammar Should Be Everyone's Business

Good Grammar Should Be Everyone's Business | Writing for Social Media | Scoop.it
New evidence suggests that successful people have better grammar skills.
Two Pens's insight:

Ain't this grand?

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Why NOT Blogging Is Stupid

Why NOT Blogging Is Stupid | Writing for Social Media | Scoop.it
  Why Not Blogging Is Stupid    Writers are lazy. We ARE. Come on. I’m constantly writing and while I love it and am happy to actually be making some bank at this stuff finally, it’s easy to lose focus due to real life.
Two Pens's insight:

Blogging requires discipline, just like anything else.  But it's the best way to build street cred and authority on any subject.

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Ideal Image Sizes for Facebook & Twitter - GalleyCat

Ideal Image Sizes for Facebook & Twitter - GalleyCat | Writing for Social Media | Scoop.it
Ideal Image Sizes for Facebook & Twitter
Two Pens's insight:

Good info to know re image sizing for social media but the Cerebra mimimi branding is annoying. We get that Cerebra provided the info. Do you have to slap us in the face over and over?

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Rosenfeld Media - Content Everywhere Book Site

Rosenfeld Media - Content Everywhere Book Site | Writing for Social Media | Scoop.it
Two Pens's insight:

Content Strategy Seattle @Content Seattle is discussing Wachter-Boettcher's book Content Everywhere. Be there.

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30 Bizarre and Creative Packaging Design Examples

30 Bizarre and Creative Packaging Design Examples | Writing for Social Media | Scoop.it
One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are
Two Pens's insight:

Yes, packaging communicates and you can improve what it says by clever design. Love these examples.

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The Best Writing Advice You'll Ever Get

The Best Writing Advice You'll Ever Get | Writing for Social Media | Scoop.it
Consume writing voraciously, and you will absorb writing skills by osmosis. You will come to appreciate an unexpected word or turn of phrase. You'll intuitively develop awareness of what makes a story arc engaging or a character tantalizing.
Two Pens's insight:

"Ass in the chair" may not be elegant but it's sure clear. I subscribe to the theory that writing begets writing; the more you do it, the more you get better at it and learn to generate writing before you craft it. 

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Slideshare and Pinterest for Nonprofits

Slideshare and Pinterest for Nonprofits | Writing for Social Media | Scoop.it
I’m a monthly guest on Tony Martignetti’s Nonprofit Radio (which you already know because you’re a subscriber, right?) and on this last episode we talked about two popular tools: Slideshare and Pinterest.

Via Tom Fair
Two Pens's insight:

Via Eventity: check his comment questioning whether Pinterest (my question too) and Slideshare (a no-brainer to participate in, personally) are the right places for a nonprofit to put energy. 

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Tom Fair's curator insight, March 2, 2013 3:54 PM

To me, the most interesting thing here is the highly-focused usefulness of Pinterest. If you happen to be working the correct market with the correct subject matter, it's great. Otherwise, look to other social media.

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3 Creative Ways To Market Your Business Blog without Social Media - Reviewz N Tips

3 Creative Ways To Market Your Business Blog without Social Media - Reviewz N Tips | Writing for Social Media | Scoop.it
Two Pens's insight:

These are not exactly "creative" ways to market a business blog. They're traditional marketing ideas but still worth doing.

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100+ Google Tricks

100+ Google Tricks | Writing for Social Media | Scoop.it
From super-effective search tricks to Google tools specifically for education to tricks and tips for using Gmail, Google Docs, and Google Calendar, these tricks will surely save you some precious time.
Two Pens's insight:

This is aimed at teachers but the tricks are worth using for any business person.

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How to Maximize the Shareability of Your Blog Posts With Multiple Entry Points

How to Maximize the Shareability of Your Blog Posts With Multiple Entry Points | Writing for Social Media | Scoop.it
Your blog is a living collection of online web documents all interconnected through numerous links.
Two Pens's insight:

Favorite tip here: use multiple images. I always caption my images so that a reader can quickly and easily scan a post.

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Turning Customers into Online Advocates | Loyalty360.org

Social media has created a whole new method of customer interaction. While many companies have attempted to hide their heads in the sand, there is no denying that the public is ready to engage with brands online.
Two Pens's insight:

55+ adults (65%) expect Twitter complaints to be addressed by companies. 18+ people, not so much (50%). Point is: if people tweet complaints, deal with them. Otherwise you just make a huge # of customers mad. 

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How Starbucks uses Pinterest, Facebook, Twitter and Google+

How Starbucks uses Pinterest, Facebook, Twitter and Google+ | Writing for Social Media | Scoop.it
Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.
Two Pens's insight:

Excellent case study on Starbucks and its social media activities. They're not super responsive or engaging and could do even better than their already heigh numbers indicate. It would be fun to show them how engagement can really make them shine.

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How UserVoice Keeps Customers (Happy) Through Content

How UserVoice Keeps Customers (Happy) Through Content | Writing for Social Media | Scoop.it

In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.


Via Ally Greer
Two Pens's insight:

Via Ally Greer, whos got good taste. The tip from UserVoice on creating content is the emphasis on getting your customers to tell stories about how they use your product or service. If they love you, their enthusiasm in the stories they tell comes across. 

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Ally Greer's curator insight, March 4, 2013 3:46 PM

In our last #leancontent meetup, UserVoice's Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:


1. Why Content?

2. What Type of Content Should I Create?

3. How Should I Distribute my Content?

4. How do I Reap the Benefits of Content?

5. What Tips Can You Provide for Content Creation?


Check out the writeup to find out the answers!

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Suggestions for Writers when Contacting Amazon Reviewers

Suggestions for Writers when Contacting Amazon Reviewers | Writing for Social Media | Scoop.it
Not sure how to approach top Amazon reviewers? Here's an inside peek from a Top 10 Hall of Famer!
Two Pens's insight:

Amazon reviews are as necessary for business books as they are for novels, kidlit, paranormal comic books and whatever else people like to read. I like the idea of cultivating Amazon reviewers who read books that are similar to yours, rather than trying to get through to the top 100 Reviewers who are overbooked.

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Print Your Own 3D models

Print Your Own 3D models | Writing for Social Media | Scoop.it
3D printing has been around for a long time, but it is still far too expensive for small businesses or personal use. But now a new online service makes it very affordable for everyone.
Two Pens's insight:

I have no idea how to make 3D models but if I did, I'd love this post :-) 

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