Writing for Social Media
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» 7 tools to monitor your competitors’ traffic

» 7 tools to monitor your competitors’ traffic | Writing for Social Media | Scoop.it
Social media consulting for midsize businesses
Two Pens's insight:

SEMRush is the most accurate of the bunch so where did we go? Straight to SEMRush. It's got a wealth of free data and depths beyond when you pay for it.

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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch | Writing for Social Media | Scoop.it
Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age.
Two Pens's insight:

Curious how this research aligns with Technorati's report on digital influence from last week. 

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5 Ways to Find a True Influencer | Social Marketing content from Chief Marketer

5 Ways to Find a True Influencer | Social Marketing content from Chief Marketer | Writing for Social Media | Scoop.it
Two Pens's insight:

Technorati's new report on digital influence has lots of people trying to figure out a way to build a targeted list of these folks for the industry you operate in. I think a hand-built list is probably the most time-consuming but also the highest quality list because the names are vetted and trusted. 

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Your Content Strategy Should Not Be Real-Time

Your Content Strategy Should Not Be Real-Time | Writing for Social Media | Scoop.it

A content strategy (notice I didn’t say a content marketing strategy) enables and positions a brand to tell a very consistent story across the media landscape. It helps draw parallels between what’s important to customers and what the brand stands for.


Via The Fish Firm
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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Writing for Social Media | Scoop.it

Must-read: Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. But not all calls-to-action are effective at converting your visitors. And because we've worked with so many marketers over the years, we've seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare -- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs....


Via Jeff Domansky, Ally Greer
Two Pens's insight:

Good tip here: don't link your Call to Action (CTA) back to your home page; link back to a dedicated landing page that restates the offer and reminds the clicker why they clicked. Same principle as restating the offer in a direct marketing package.

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Jeff Domansky's curator insight, March 21, 2013 1:02 PM

Must-read... See. That's a call to action. ;-) 

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Why You Shouldn't Duplicate Content

Why You Shouldn't Duplicate Content | Writing for Social Media | Scoop.it
If two pages have duplicate content, search engines can't tell which to display when you search. Learn more.why a common practice works against you.
Two Pens's insight:

Putting the same content in two places creates bad juju with the search 'bots. Don't do it. Google will put you on your list and they won't be giving you coal.

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5 Business Benefits You Can Reap by Being Active on Google Plus

5 Business Benefits You Can Reap by Being Active on Google Plus | Writing for Social Media | Scoop.it
Many people are still skeptical about joining Google Plus especially businesses that have already invested significant time and money buildi
Two Pens's insight:

To add to my fan-dom of Google+: I claimed my authorship of posts I write and it's nice to see my smiling face come up on Google to put a human with my pen. 

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Writers' Stuff - Grammar Checks

Writers' Stuff - Grammar Checks | Writing for Social Media | Scoop.it
So, I was sitting in my sixth grade English class, bumbling through a diagram of a forever-long sentence, when I realized an eight and a half-inch width of paper wasn’t going to cut it. I should ha...
Two Pens's insight:

Cool apps for the grammar challenged. Thanks, Erica. 

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Facebook news feed requires visual changes

Facebook news feed requires visual changes | Writing for Social Media | Scoop.it
Capitalizing on Facebook news feed changes means changing your visuals. Companies who rethink how they select and add text to images will drive more Likes, follows and comments.
Two Pens's insight:

Wondering what to do about Facebooks' news feed changes? A new approach to visuals will do wonders for your shares.

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Hand Lettering from SketchType

Hand Lettering from SketchType | Writing for Social Media | Scoop.it
Articles, reviews, tips, tutorials, and resources on graphic design and photography software and hardware, including Photoshop, InDesign, Illustrator, and QuarkXPress.
Two Pens's insight:

Want to give your blog a cool new look? Hand lettered type can add a nice pop when you need a visual. 

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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Writing for Social Media | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over
Two Pens's insight:

Obviously, I'm a big fan of Scoop-it. It does most of what I need for curation so I'm inclined to stay with a winner :-)

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The 20 Best Marketing Conferences In 2013

The 20 Best Marketing Conferences In 2013 | Writing for Social Media | Scoop.it
If you're looking for a list of the top marketing conferences to attend in 2013, look no further. Here are twenty for you. Enjoy!
Two Pens's insight:

My goal is to get on the SXSW speaker roster next year. I also like Marketing Sherpa's conferences.

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3D Gallery Room

3D Gallery Room | Writing for Social Media | Scoop.it

How much is a picture worth if it moves on you? 

Two Pens's insight:

Love this 3D moving picture gallery effect for getting people to engage with your images.

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7 Ways to Get Leads with LinkedIn - SEMrush Blog

7 Ways to Get Leads with LinkedIn - SEMrush Blog | Writing for Social Media | Scoop.it
Two Pens's insight:

Start a group on Linked In for street cred and community; good, solid idea.

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Facebook is making you buy things

Facebook is making you buy things | Writing for Social Media | Scoop.it
Even if you never click on Facebook ads, they are making you buy.
Two Pens's insight:

Excellent explanation of how FB is tracking your buying habits--even when you don't click.

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How to create mood boards: 30 expert tips

How to create mood boards: 30 expert tips | Writing for Social Media | Scoop.it
Mood boards can be a great way to convey your design idea to stakeholders, helping you win pitches and get sign-off early on. Follow our expert advice on how to create them.
Two Pens's insight:

I like Musepeak and Moodshare for visualizing creative approaches. My experience is that a mood board with fewer images works better than one with over 30 ideas--too wide, and you don't get real agreement over the concept, look and feel you're going for.

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sophiedesc's curator insight, March 22, 2013 3:58 PM

incl. advice and tools to create Mood boards

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How to Improve Your Social Media Marketing With Blogging

How to Improve Your Social Media Marketing With Blogging | Writing for Social Media | Scoop.it

Do you blog? Are you active on social media?

Have you integrated your blogging with your social activities?

Blogging can help you improve your social media marketing.

In this post, you’ll discover four tips to enhance your social media efforts using your business blog.


Via Mau
Two Pens's insight:

I personally want my social media efforts to improve my blog performance (opposite to the promise in this headline) but the article info is on target. 

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Blog Credibility and Blog Design

Blog Credibility and Blog Design | Writing for Social Media | Scoop.it
Merriam-Webster says credibility is “the quality or power of inspiring belief.” In the online world building credibility is difficult because you're reade
Two Pens's insight:

I'm a big proponent of what design says about you before anybody reads a word. 

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25 Things You'll Have to Explain to Your Kids About Marketing One Day

25 Things You'll Have to Explain to Your Kids About Marketing One Day | Writing for Social Media | Scoop.it
Read through what you'll have to explain to your kids about marketing one day.
Two Pens's insight:

Cute but this parody fails to point out that many of the things that are supposed to have disappeared (like outdoor boards) are still in the marketing mix and doing fine. Social is still 10% of the marketing mix, folks. 10%! 

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5 reasons to use Google Plus Sign In over Facebook or Twitter Sign-In

5 reasons to use Google Plus Sign In over Facebook or Twitter Sign-In | Writing for Social Media | Scoop.it
Vic Gundotra, Google’s vice president of engineering, has maintained since the beginning of Google Plus that the social network would take a ”cautious approach” to APIs.

Via Michael Q Todd
Two Pens's insight:

I'm a huge fan of Google+, if only for hangouts. Now the fact that you get extra security when you sign in makes me choose this route, along with all the app services you can include if you are selling something. Don't count Google out, guys. 

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Michael Cudahy's comment, March 16, 2013 10:25 AM
I find I'm spending more time on G+ than Facebook as well. and while not perfect, I believe Google has proven themselves more adept at security issues than has Facebook.
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Content and the importance of substance - exploreB2B

Content and the importance of substance - exploreB2B | Writing for Social Media | Scoop.it
Content marketing is being propagated as a key driver in B2B circles. But the real task is to deliver content with substance. It sounds like an obvious point to make but judging by my inbox, ...
Two Pens's insight:

I agree with the idea that good conent is based on what you think--really think, not just regurgitate. 

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The Acme Instant Logline Generator

The Acme Instant Logline Generator | Writing for Social Media | Scoop.it
All novels need a logline, sometimes also known as a hook line - a single sentence that describes the plot and acts as a sale pitch to agents and publishers. The form is usually "[Character name], ...
Two Pens's insight:

Every book--not just novels--has to have a one sentence descriptor (sometimes called a log line) that gives agents, editors and readers a reason to read. Business books can learn a lot from the hero's journey which this is based on. Via Elizabeth Fais. 

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Everything you need to know about Google + Communities

Everything you need to know about Google + Communities | Writing for Social Media | Scoop.it
Blog post at Socialable : It really has been a long time coming for Google to launch their Google + "Communities". It's hard to believe that it took them more t[..]
Two Pens's insight:

Generally speaking, G+ products just plain work better than FB. I think a Community page could be a great teaching aid for companies who want to help people learn something. 

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How To Build An Internal Social Network That Your Company Loves | Co.Labs ⚙ code + community

How To Build An Internal Social Network That Your Company Loves | Co.Labs ⚙ code + community | Writing for Social Media | Scoop.it
The newly hired CEO of Possible Worldwide needed a way to unify a company with 32 global offices and four fresh acquisitions. So he set up a secret Cs...
Two Pens's insight:

This is a wonderful article about creating community within the corporation. The goal is to get everybody working together and this is where a variant of social media (in this case, Yammer) shines. More companies need to do this.

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10 Top Social Media Monitoring & Analytics Tools

10 Top Social Media Monitoring & Analytics Tools | Writing for Social Media | Scoop.it

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want.


Via Riaz Khan, Chris Lentzy
Two Pens's insight:

Make friends with Google Analytics and you'll be way ahead. Data is your digital friend, right?

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