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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Writing for Social Media | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Two Pens's insight:

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

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Jeff Domansky's curator insight, July 6, 2013 11:22 AM

Marketers, PR, bloggers and content pros note these call to action tips.

Alison D. Gilbert's curator insight, July 7, 2013 1:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 1:47 PM

Don't delay, do it now.

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Create a Blog: Two Heads are Better Than One - Two Pens

Create a Blog: Two Heads are Better Than One - Two Pens | Writing for Social Media | Scoop.it
Business people don’t just want to know how to create a blog—they want to know how to blog fast. Writing something worth reading can be a long process. Don’t go solo. Two Pens believes using two heads rather than one is more efficient and effective.
Two Pens's insight:

Is it meta to comment on your own blog? Emily Warn's post last week on 37 Signals "Signal V. Noise" staff blog inspired me to talk about our doppelganger approach to blogging. Double the trouble? Or twice as much fun?

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Storytelling Using Photography | Contrastly

Storytelling Using Photography | Contrastly | Writing for Social Media | Scoop.it

"Today, illustrations can also come in the form of photos. And in some cases, especially in classrooms, a series of photographs is used to tell a story. There are little to no words needed, just the photographs. This is what visual storytelling is all about."

 

Read the full article to find out more tips and tricks to help you create a moving story by using:

 

These five basic elements of a good storytelling photo:

moodideaemotionnarrationthe message

 

And ways to come up with photos that tell clear, focused stories.


Via Kim Zinke (aka Gimli Goose)
Two Pens's insight:

Took Aline Smithson's photo workshop in Portland this weekend. We used many of these tips in our assignments and guess what? They all contribute to images that carry the story.

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Kim Zinke (aka Gimli Goose)'s curator insight, August 7, 11:30 AM

No matter your age or where you come from images can make a story more interesting and alive.

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Google+ Checklist [Infographic]

Google+ Checklist [Infographic] | Writing for Social Media | Scoop.it

Do you need to make sure you are getting everything right on your Google+?

 

Use this checklist to audit your own Profile or the Profile of your client. 


Via Neil Ferree
Two Pens's insight:

Via Neil Ferree. Simple to do, and necessary no matter what hoo-hoo you've heard from people about how Google+ isn't important. It is.

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Neil Ferree's curator insight, August 3, 1:52 PM

Handy checklist for making sure you're using best practices and techniques when posting and sharing and engaging on Google+

Neil Ferree's comment, August 4, 12:39 PM
Thanks Cynthia. Good to see you on my screen again!
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Clicking on the real: telling stories and engaging audiences through interactive documentaries.

Clicking on the real: telling stories and engaging audiences through interactive documentaries. | Writing for Social Media | Scoop.it

"An interesting thing about contemporary media is just how much of it is factual. From journalism to social media, YouTube to reality TV we are surrounded by media that claims to be true. Often this content has a definite agenda; it wants to persuade us, make us click, join in and pass it on. How can we understand our changing relationship to factual media? And why is documentary scholarship well placed to help us do so? Kate Nash explores new interactive dimensions to documentary that may encourage wider engagement."

 

 


Via mirmilla
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mirmilla's curator insight, April 15, 7:35 AM

Very interesting article. Would have liked to read more.

Kim Zinke (aka Gimli Goose)'s curator insight, April 26, 9:41 PM

I'm a little partial to this documentary game as it's produced by Canada's National Film Board (NFB).  The NFB has been recognized as a world leader in transmedia and interactive media.  I grew up watching their films, and love to see themselves reinventing themselves to stay in the game.


I'm looking forward to digging deeper into Fort McMoney.  The format has been described as - where film marries video game.  I'm curious to see if it will impact my feelings about the place.

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How to Make Customer Testimonials (and Reviews) Work Harder - Two Pens

How to Make Customer Testimonials (and Reviews) Work Harder - Two Pens | Writing for Social Media | Scoop.it
Most customer testimonials live in the land of awful rather than artful. Yet they're amazing sales tools if they're done right. Cynthia Hartwig of Two Pens weighs in on how to make customer testimonials to improve everything from landing pages to LinkedIn profiles.
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Temple Crinfonis Crinfonisanganas's curator insight, May 23, 3:01 AM

Distinto fin creativo. Misma herramientas., fin creativo, crear conciencia civica

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Three Hidden Benefits Of Blogging For Marketers

Three Hidden Benefits Of Blogging For Marketers | Writing for Social Media | Scoop.it
Nearly all marketers are likely familiar with the myriad applications of blogging; it is one of the true workhorses of the online marketing world, in more ways than one.

Via Marilyn Moran
Two Pens's insight:

I love the Moz blog and it's a terrific ex. of how businesses can use--yes!--a blog to drive marketing strategy. Rand Fishkin, founder of Moz, is a smartie and a fab presenter too.

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Writing for Social Media | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
Two Pens's insight:

My faves are @neilferree, @jeffdomansky and @thefishfirm. Smarties, all. 

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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

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Camera-equipped soccer ball will bring new views to World Cup

Camera-equipped soccer ball will bring new views to World Cup | Writing for Social Media | Scoop.it
Get ready to see the World Cup from a whole new perspective.

Via Marty Koenig
Two Pens's insight:

The reason they invented a camera-equipped ball is that there is an arms race for new, interesting visuals--whether in moving pix or print or on the web. Think Go-Pro for the foot.

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Marc Kneepkens's curator insight, April 6, 5:20 AM

Technology keeps on offering great new perspectives. I'm sure that soccer fans will love this one.

Arkady Kostochka's comment, August 11, 1:02 PM
This course looks at how OODA loops can be applied to soccer. OODA loops is a decision/action model widely used in the military and by police and first responders. It is ideally suited for the complex, adversarial nature of soccer. Applying these basic ideas is the start of getting, and staying, ahead of your opponent. https://coursmos.com/course/ooda-loops-in-soccer?utm_source=seedcnv&utm_medium=social&utm_campaign=sd&utm_content=17
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Writing for Social Media | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Two Pens's insight:

Taken by the stat that says Linked In users are less active. Planning on putting "evergreen" content like SlideShare decks, etc. on my page and my clients' pages.

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Shelley Röstlund's curator insight, March 26, 3:56 AM

I love reading these at least once or twice a year - it really helps me when I am delivering workshops to varying ages. I must say I may have had something to do with the first statistic though!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 3:04 AM

OBSERVAR 

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Going Beyond Social Media Grassroots Organizing to Create Change

Going Beyond Social Media Grassroots Organizing to Create Change | Writing for Social Media | Scoop.it
VIDA positively changed how many women get published and represented in American magazines by seeing beyond social media grassroots organizing.
Two Pens's insight:

Very proud to say that @emilywarn, my bus. partner, is that wonderful and unusual combo of  poet and social media smarty. See how she's put her passions to work for the cause of women's writing--and is teaching other nonprofits how to use social media to create change. 

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A Joyous Farewell To Traditional Owned Media - Broadsuite

A Joyous Farewell To Traditional Owned Media - Broadsuite | Writing for Social Media | Scoop.it
A look at the declared end of the traditional corporate website and insight into what is to come next for brands owned media.
Two Pens's insight:

Read the Am Ex case study on supplying help to #smallbusiness owners and cheer.

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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | Writing for Social Media | Scoop.it
Google is slowly but surely improving Google+ and trying to bring
the social network to the masses. Yet some of Google+'s best features are
less than obvious for both avid Google Plussers and those who are still
wondering what
the point of it is. Here are some of the more interesting or at least
useful tips for getting the most out of Google+.
Two Pens's insight:

These tricks are truly worth learning; I love the one about formatting on G+ which was news to me :-)

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Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content | Writing for Social Media | Scoop.it
Selling brings you a customer today, but being helpful creates customers for life. Stop selling and start helping with these 5 tips to dynamic, valuable, and awesome content marketing campaigns.

Via Jeff Domansky
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Ali Anani's curator insight, February 16, 9:57 PM

Selling is transient, helping in for long term bonding. Help and sell shall come

Patricia Mignone's curator insight, February 17, 3:46 AM

Comment fidéliser vos clients?

Au alieu de chercher à vos vendre à tout prix, décelez leurs besoins et aidez-les à résoudre leurs problemes.

Lisa Rathjens's curator insight, February 17, 8:24 AM

Useful content is always the most enduring ...

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Professor Who Wrote The Book On Writing For Social Media Says College Students Should Be Taught How To Tweet www.oklahomasentinul.com - Oklahoma Sentinul

Professor Who Wrote The Book On Writing For Social Media Says College Students Should Be Taught How To Tweet www.oklahomasentinul.com - Oklahoma Sentinul | Writing for Social Media | Scoop.it
Professor Who Wrote The Book On Writing For Social Media Says College Students... http://t.co/chSzVhC2u8
#MarisaVasquez #StanfordReport
Two Pens's insight:

I think college students AND adults should be taught to tweet. Obviously Stanford  agrees.

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How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co | Writing for Social Media | Scoop.it

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.

 

A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.


They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."

 

Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.


Via Kim Zinke (aka Gimli Goose)
Two Pens's insight:

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

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Kim Zinke (aka Gimli Goose)'s curator insight, August 10, 11:05 PM

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.


For a more indepth version and free ebook see this earlier scoop.

malek's curator insight, August 11, 3:37 AM

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

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Presentation Tip: Find the Human Story Behind the Numbers - Two Pens

Presentation Tip: Find the Human Story Behind the Numbers - Two Pens | Writing for Social Media | Scoop.it
Most audiences suffer math anxiety because they’ve sat through too many presentations that have tanked when the bean counters present numbers. Presentation tip 101: never show a spreadsheet without a human translation.
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Temple Crinfonis Crinfonisanganas's curator insight, May 23, 2:55 AM

La Mayoría de los Públicos sufren Ansiedad ante las Matemáticas, ya Que se Han Sentado a Través de demasiadas Presentaciones Que Han derrumbó CUANDO el frijol contadores Números Actuales. Presentación punta 101: Nunca Muestra Una hoja de Cálculo pecado Traducciones Humanas.

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How Much Content Do You Need For B2B SEO Success?

How Much Content Do You Need For B2B SEO Success? | Writing for Social Media | Scoop.it
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content […]
Two Pens's insight:

Check the last ex. of a company that only posted twice a month and still enjoyed solid gains--mostly from being consistent, I would guess. Start somewhere!

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Synchrious - present your slides with webcam comments

Synchrious - present your slides with webcam comments | Writing for Social Media | Scoop.it

Create highly engaging and measurable online lessons by synchronizing your presentation with your webcam and/or microphone. Develop assessments through interactive polls and analytics.


Via Baiba Svenca
Two Pens's insight:

I'm going to try this.

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Gatis Šeršņevs's curator insight, April 14, 9:59 PM

ieraksti tiešsaaistes prezentācijas ar web kameru un mikrefonu

Christina Ekholm's curator insight, April 16, 1:56 PM
Ett till verktyg
Minerva Bueno's curator insight, April 21, 3:40 PM

añada su visión ...

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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Writing for Social Media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

* Be specific & BIG NUMBERS are great ways to be specific.

* Be branded – take advantage of existing brands such as Shades of Grey.

* Be topical – March is “fashion week” in NYC and both magazines have extensive features.

* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith
Two Pens's insight:

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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malek's curator insight, March 18, 6:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 11:45 AM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | Writing for Social Media | Scoop.it
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.

Via Baochi
Two Pens's insight:

Still think doing Google+ Hangouts in your area of expertise is a no brainer. You can record the Hangout and then post it on Google and it will rank highly in search and be a service to your peeps. Doh!

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Marc Kneepkens's curator insight, April 6, 5:10 AM

Excellent information on using Google+. Highly recommended. I have seen some of my posts show up in Google searches already, on page one. Google+ is definitely worth it.

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Creative in Focus | InFocus

Creative in Focus | InFocus | Writing for Social Media | Scoop.it
Two Pens's insight:

Most bloggers mis the opportunity to create proprietary imagery that differentiates their expression from everyone else's. Even if you can't afford Getty images, you can learn from this great guide.

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Word Root Of The Day: ten | Membean

Word Root Of The Day: ten | Membean | Writing for Social Media | Scoop.it
Membean helps students remember vocabulary for the GRE/SAT/ACT. It tunes into students’ forgetting patterns and teaches words in multiple ways by applying learning techniques from linguistic research.
Two Pens's insight:

Every business writer needs to know words and their roots, in order to add to your lexicon of available weapons. I love Membean because it's both visual and rich in content and association. 

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Facebook to Marketers: Get Smarter With Your Creative

Facebook to Marketers: Get Smarter With Your Creative | Writing for Social Media | Scoop.it
Recent changes on Facebook demand that marketers jettison generic creative and text-heavy wall posts in favor of engaging imagery and limited text.
Two Pens's insight:

Take a look at the difference between the text-heavy old style (now penalized) FB post vs. the image-based post. 

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A Writing Prompt to Help You Get to Your Personal Brand - Two Pens

A Writing Prompt to Help You Get to Your Personal Brand - Two Pens | Writing for Social Media | Scoop.it
Cynthia Hartwig, Creative Director and Co-Founder of Two Pens, talks about her favorite writing prompt designed to help business people develop an authentic and personal brand. The trick is to figure out what you are most passionate about.
Two Pens's insight:

People in my classes get to the heart of what they care about with this writing. Try it. 

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5 Ways to Increase the Visibility of Your Curated Content

5 Ways to Increase the Visibility of Your Curated Content | Writing for Social Media | Scoop.it

I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. 


Via Guillaume Decugis
Two Pens's insight:

I'm a fan of Scoop It, more so than Paper.li. This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.

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Bill Gassett's comment, February 17, 6:46 PM
Thanks for putting this together!
Bill Gassett's curator insight, February 17, 6:52 PM

I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at Scoop.it read the post.


You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.


Tim Blankenship's curator insight, February 18, 8:14 AM

Thanks for this article.  I am new to scoop.it and trying to get on board with the best practices.  These 5 tips will help me to do that.

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Top 5 Free Website Audit Tools For Agencies - Business 2 Community

Top 5 Free Website Audit Tools For Agencies - Business 2 Community | Writing for Social Media | Scoop.it

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.

After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...


Via Jeff Domansky
Two Pens's insight:

I like Marketing Grader: HubSpot does a terrific job marketing their services with great information and I think it's good #karma to use their products.  They teach me something every day.

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aanve's curator insight, February 12, 8:08 PM

www.aanve.com

 

wanderingsalsero's curator insight, February 13, 1:38 AM

thanks for the great resources to Jeff.  He catches everything!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 3:26 AM

# Nuestra Agencia De Horas comercialización Pasa este sitios web digitales CADA SEMANA, auditora Nuestra Agencia De comercialización en horas Pasa Digitales este sitios web CADA SEMANA Auditoria prospectiva de los Clientes de ver de Como SEO friendly Hijo que. ASI Que, Estoy constantemente en la búsqueda de Las Mejores Herramientas web de auditaría ASI Que, Estoy constantemente en la busqueda de Las Mejores Herramientas web de Auditoria Que le Harán La Vida Más Fácil. Despues de 100 Auditorías de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditorios Despues de 100 Auditorias de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditoria Que el de la comercialización. digital de agencia, debe ConSiderar, especialmente si el el usted vende Servicios de SEO o de diseño web. EL Hecho Una Lista CADA UNO de continuacion una, estafa junto, La Razón Porciones La que dé Creo Que Hijo de los Mejores ... Herramientas de diagnostico web-Parte de la Estrategia, Mejorando Estadísticas de Cuenta de Resultados.