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Scooped by Two Pens onto Writing for Social Media |
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A creative or design brief has to reduce all the things that could be said into the one single thing that is most important.
Two Pens's insight:
Yes, I wrote it. Yes, it's good info for any product manager or marketer who needs to work with those crazy creative types :-) Delete the scoop?
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Brandify delivers insight and guidance about the online reputation of your business.
Two Pens's insight:
Bing's Brandify might be excellent. Too soon to tell, but one to keep an eye on. Delete the scoop?
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In this issue: Form vs.Function in a no-holds-barred throwdown for design relevance / Raspberry Lemonade is not an innovation strategy / The shocking truth about celebratory submersion tactics / Paul Rand runs afoul of international villainy...
Two Pens's insight:
Tether, a creative shop in Seattle, does a beautiful job on their blog called StoryMag. It's beautifully designed, always has a philosophy of why Tether does what they do, but doesn't bang you over the head with, "We're great. Buy our services." RSS behind me, please! Delete the scoop?
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Hi everybody, I promised my writer's group I would do a quick ScreenFlow demonstration to see what all the fuss is about when it comes to writing in
Two Pens's insight:
Karen Prince does a lovely job of explaining Scrivener, the software I use for novel and nonfiction writing. Scriv is a giant program and Karen's explication tells you the important stuff you need to know. Excellent! Delete the scoop?
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If you want to find the pinchpoint between what your target audience wants to hear and what you have to say, try on their shoes and walk around for a while. Via Brian Holler
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My writing and my shoes :-) Delete the scoop?
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Most social media posts focus on the tactics that support strategy. Let's break with convention and examine how to develop a social media strategy itself.
Two Pens's insight:
Jim Dougherty has a cogent explanation for the difference between strategy and tactics, which are often confused. He uses the military analogy the terms derived from. Kudos to a well-reasoned post. Delete the scoop?
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"Turn nothing into something."
Two Pens's insight:
This approach, despite the incendiary headline, is SOOOO smart. Read it, do it. I am. Delete the scoop?
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Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
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My fave: "Don't be boring." 'Nuff said. Delete the scoop?
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Learn how Google+ Interactive Posts can help increase social engagement with your followers. This is a great tool for "social" Google+ lawyers to use.
Two Pens's insight:
I had a woman who manages the Davis Wright Tremaine law firm site in a class. Wish I'd known about this when she mentioned that a lot of lawyers complain about not being on page 1 of Google search. Delete the scoop?
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What can we learn from movie trailers wen it comes to video marketing on YouTube?
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Turns out a lot of people watch trailers, especially if the keyword is listed on You Tube as "trailer." Hmmm. Think keywords matter? Delete the scoop?
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Writing the Questions: Writers in the Schools at Seattle Children's Hospital
Two Pens's insight:
This is a terrific post on where questions can take you in writing. Kids do it naturally but any writer can do the same thing. Remember that old saw about, "Question authority?" Delete the scoop?
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View: 47 (More) Brilliant Advertisements High Quality Photos
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Advertising is dead. Long live advertising. Delete the scoop?
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Phil Gomes, a senior VP at the world's largest PR firm, thinks that involving more communications professionals in the Wikipedia editing process will lead to more accurate entries.
Two Pens's insight:
Of course corporations want to write their own Wikipedia entries. The value of Wikipedia is that persons untrammeled by corporate expectations get to weigh in--often to the unamused at corporate. What do you think? Delete the scoop?
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The more you think about and engage with your Twitter header image, the greater likelihood of people following suit and engaging with your feed. Some companies use their Twitter header images to increase attention, followers, and inevitably sales.
Two Pens's insight:
Danny Groner's points are good; art direction is ho-hum. Could be because Groner reps BigStock. I prefer imagery that's not generic. Delete the scoop?
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Whether you work in a startup or are working your way u…
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It was a revelation when I learned that part of my job was managing my boss. Another term for it here: "managing up." Delete the scoop?
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You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is mor...
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Requesting user submissions of videos can be an amazing experience. We'll post ours and you'll see :-) Delete the scoop?
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On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article.
Two Pens's insight:
I agree with @jeffbullas' emphasis on writing a great headline. Planning on writing an in-depth article on how to craft a post for easier scanning. Oh heck, why bother, just look at how Jeff has done it here :-) Delete the scoop?
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Two Pens's insight:
Great illustrations for unusual or rarely used words. I plan to write a blog post on "hamartia." Bring your own arrow. Delete the scoop?
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I WAS TRYING TO DESCRIBE YOU TO SOMEONE
Two Pens's insight:
This lovely metaphorical description should be ascribed to its writer, Richard Brautigan. You can not get more emotional than this. Lovely. Delete the scoop?
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Writing a business book is good pr and marketing for a brand. Bloggers have the best opportunity to write a business book.
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A business book builds credibility for whatever your business is. We have one in progress on how to write for Twitter. Now, if there were more hours in the day... Delete the scoop?
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Creative packaging is regarded as one of the most commonly seen illustration of graphic design.Check out 10 Most Creative Packaging Design.
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Jealous of the packaging idea for Rellana Wool. Inspired creativity! Delete the scoop?
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Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I'll give you 15 most useful facts you should know.
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Short paragraphs work better than long ones because they can be scanned. If you help people with subheads that give the gist of the article, you'll get more readership and less exits. Delete the scoop?
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Two Pens's insight:
Lauren Stigerts is a good writer. 'Nuff said. Delete the scoop?
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The differences in B2B and B2C copywriting shape the way a copywriter appeals to your audience.
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Emily Suess is a good writer and she makes good points about B2B audiences needing ways to rationalize their purchases upstairs. Delete the scoop?
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Two Pens's insight:
Finally. An infographic that really works. Delete the scoop?
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