![[GUIDE] 12 Awesome Facebook Marketing Campaigns | Writing for Social Media | Scoop.it](http://img.scoop.it/lDMP7k1szdrDeiDF4dQCqDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
About 11 million small businesses are using Facebook these days and have worked hard to develop an active fanbase for their business. The big problem now is turning all of these hard-earned fans in...
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RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.
Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!
What are they doing right? Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time
The way they are doing these steps creates engagement. And I loved the story and the video.
Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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