As content marketing becomes more and more prominent, everyone's always asking the question "How?"
How do I create content that gets my brand out there? How do I make sure that my content makes potential customers want to take action? How do I keep them interested?
Adarsh Thampy has some great strategies here; he takes it beyond the usual content marketing advice ("make it interesting, make it relevant") and presents some creative and useful ways to make sure your content does what it's meant to do: drive sales and brand awareness.
Via Ally Greer