In Numbers: How companies structure social media campaigns [infographic] | Writing for Social Media | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss