Writing for Social Media
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Writing for Social Media | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
Two Pens's insight:

Content marketing basics for beginners.

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storycontent's curator insight, June 10, 2013 12:42 PM

Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Writing for Social Media | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
Two Pens's insight:

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

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Linda Reinstein's curator insight, April 12, 2013 5:06 PM
How companies structure their social media: in numbers

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Laser Focus Coaching's curator insight, April 13, 2013 8:10 AM

Be strategic about who is managing your Socia Media. It matters...

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Writing for Social Media | Scoop.it
Two Pens's insight:

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

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Michelle Gilstrap's curator insight, April 27, 2013 11:07 PM

Good ideas to bring your followers more engagement.

Steve Schildwachter's curator insight, May 4, 2013 9:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.