Writing for Social Media
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Rescooped by Two Pens from Public Relations & Social Marketing Insight
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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Writing for Social Media | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

 

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

 

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky
Two Pens's insight:

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

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Rim Riahi's curator insight, September 5, 2013 1:26 AM

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands.

AdPT-Creative's curator insight, September 5, 2013 6:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?

Rescooped by Two Pens from Public Relations & Social Marketing Insight
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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Writing for Social Media | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....


Via Jeff Domansky
Two Pens's insight:

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

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Jeff Domansky's curator insight, May 21, 2013 1:48 PM

Great tips and inspiration for Twitter humor...

Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Emily at Two Pens's curator insight, May 23, 2013 3:04 PM

She's an accomplished poet, too!

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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Writing for Social Media | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Two Pens's insight:

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

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Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.