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How Pepsi's Grammar Errors In Social Media Hurt Its Fight Against Coke

How Pepsi's Grammar Errors In Social Media Hurt Its Fight Against Coke | Writing | Scoop.it
A recent study from a British PR agency found that poor grammar is the top factor that causes consumers to think less of a brand on social media.

Via Vasia Dimitropoulou
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XPLAIN's curator insight, December 8, 2013 6:00 AM

According to recent findings, British consumers value proper grammar more than anything else in their Social Media interactions with Brands;

In fact, "poor spelling or grammar" came in at 42.5 percent, far ahead of second-place "updates are too 'sales-y'" at 24.9 percent!

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Take Your Writing From Meh To Memorable With These 12 Simple Techniques

Take Your Writing From Meh To Memorable With These 12 Simple Techniques | Writing | Scoop.it

We weren’t all born to love verbs and spend hours toiling lovingly over word order and yet as small business owners and marketers, one of the most important hats that we necessarily wear is “writer”.

 

If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”

 

Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....


Via Jeff Domansky
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Matt Rees's curator insight, February 19, 2014 1:15 AM

"Meh" does seem to be the new word on the web. It's not exactly good writing, but let's not hold that against them....

Jenny McComb's curator insight, March 5, 2014 9:37 AM

Good article! Lots of useful hints to help add spark and clarity to one's writing. I found the tips on he/she/it/them especially insightful. A good example of personable writing on a specific topic as well.

Valerie Robins's curator insight, June 11, 2014 1:14 PM

If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”


Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....

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Fall Of The Grammar Snobs: How Typos Became Okay - Forbes

Fall Of The Grammar Snobs: How Typos Became Okay - Forbes | Writing | Scoop.it
Fall Of The Grammar Snobs: How Typos Became Okay
Forbes
Yet the old grammar rules were never a science, even if we acted like they were. Today people speak and respond with GIFs, with Vines, with soundtracks and a full multimedia arsenal.
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The 6 Traits of Writing

A brief introduction to the 6 traits of writing for secondary students-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own ani...
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When the People Cheer: How Hip-Hop Failed Black America

When the People Cheer: How Hip-Hop Failed Black America | Writing | Scoop.it
The first in a weekly series of six essays. (.@questlove will be writing a 6-part series for us.
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Life Sentences: The Grammar of Clickbait! | The American Reader

Life Sentences: The Grammar of Clickbait! | The American Reader | Writing | Scoop.it
RT @CraigSilverman: Grammatical analysis of Upworthy headlines suggests they "read like Buddhist koans": http://t.co/gMAFMUIrsy
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8 Simple Scientifically Proven Ways to Improve Your Writing

8 Simple Scientifically Proven Ways to Improve Your Writing | Writing | Scoop.it
How do you have the most impact online? Should your writing be short and sweet or long and detailed?

Via Witmer Group
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Jenny McComb's curator insight, March 5, 2014 10:55 AM

Interesting comments on writing for most views, retweets, shares. Covers use of numbers, negatives, verbs to increase popularity of posts.

Paige durand's curator insight, March 20, 2014 11:56 AM

This article is about how to improve your righting skills to make your papers more interesting to read for everyone. For example one of the attention grabbers to give Curiosity to the reader which is an attention grabber and keeping this up in the hair idea gives people to incentive to want to read more so they can find out more about the topic as long as the read on. the article continues to give more tips on keeping the readers attention and mind thinking on its own term.

Deborah Eastwood's curator insight, May 31, 2014 9:56 AM

This is an excellent article. It included the words most tweeted.

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13 Ways Technology Can Improve Student Writing - Edudemic

13 Ways Technology Can Improve Student Writing - Edudemic | Writing | Scoop.it

As an Edudemic reader, you are well versed in the importance of technology in education. But are you aware of the specific role it can play in writing? Take a look at the findings of a recent study [ http://www.digitalbookworld.com/2013/digital-tools-improve-student-writing-pew-study-reports/ ].


Via Elizabeth E Charles
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Christopher Bezsylko's curator insight, January 31, 2014 3:29 AM

tools for the writers and writing teachers toolbox... BTW aren't we all writing teachers?

Khalid Hart's curator insight, March 4, 2014 11:45 AM

Since we use technology so much these days we might as well just do these as well.

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50 Years of Research on Writing: What Have We Learned?

Three of the world's leading scholars in the field of writing instruction and research examine the state of knowledge in the field and its relevance to quest...
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GCFLearnFree Releases Highly Requested Grammar Lessons - PR.com (press release)

GCFLearnFree Releases Highly Requested Grammar Lessons PR.com (press release) Raleigh, NC, April 24, 2014 --(PR.com)-- After several months of development, GCFLearnFree.org has expanded upon its Grammar program with a set of 13 lessons and an...
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There's an Award for Comprehensible Writing in Government. Guess Who Won. - Mother Jones

There's an Award for Comprehensible Writing in Government. Guess Who Won. - Mother Jones | Writing | Scoop.it
Mother Jones
There's an Award for Comprehensible Writing in Government. Guess Who Won.
Mother Jones
Bruce Braley (D-Iowa)—now a candidate for US Senate—pushed the Plain Writing Act through Congress and across the president's desk.
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Grammar’s great divide: The Oxford comma

Grammar’s great divide: The Oxford comma | Writing | Scoop.it

When do we use one? Can it really be optional, or is there a universal rule? TED-Ed explores both sides of this comma conundrum.

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