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What "Author Brand" is Really About and How to Discover Yours


Via Two Pens
Judith C Evans's insight:

This article helps me understand the concept of "author brand." I tend to put off thinking about branding because I think I'm too busy. Now I understand that branding does not necessarily have to limit an author to a certain genre.

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Two Pens's curator insight, July 25, 2013 1:23 PM

From Novel Publicity marketing director, Pavarti Tyler: good description of why every writer needs a social media brand. 

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Blessings for Writers

Blessings for Writers | Writing | Scoop.it
So I thought I would try to put together a lens that will touch on all aspects of writing by way of blessing those who have already written about the different subjects. I have also found that there are a number of gaps in the Writing Tips given on Squidoo...
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Judith C Evans's curator insight, March 11, 2014 10:42 AM

I especially like "Be Consistent" -- my biggest challenge!

Rescooped by Judith C Evans from Writing for Social Media
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What "Author Brand" is Really About and How to Discover Yours


Via Two Pens
Judith C Evans's insight:

This article helps me understand the concept of "author brand." I tend to put off thinking about branding because I think I'm too busy. Now I understand that branding does not necessarily have to limit an author to a certain genre.

more...
Two Pens's curator insight, July 25, 2013 1:23 PM

From Novel Publicity marketing director, Pavarti Tyler: good description of why every writer needs a social media brand. 

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10 reasons to write a blog | LibroEditing proofreading, editing, writing

10 reasons to write a blog | LibroEditing proofreading, editing, writing | Writing | Scoop.it
pens and ink bottle Why should you write a blog? Why should you start writing a blog, and why should you continue writing a blog? Here are my top reasons why. I'm really looking at business blogging here, but the first one ...
Judith C Evans's insight:

From building connections to improving search engine standings, this post sums up may of the best reasons to keep an active blog.

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Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences

Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences | Writing | Scoop.it

The author of horror classics like "The Shining" and its 2013 sequel "Doctor Sleep" says the best writers hook their readers with voice, not just action.


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Writing wisdom from Stephen King...love his book "On Writing"

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Penelope's curator insight, July 24, 2013 2:31 PM

 

"We came home because we were failures."

 

This is the opening line of a delightful book I am currently reading. The book is "The Weird Sisters," by Eleanor Brown. That first line, and the first-person plural narrator (a collective we that speaks for every sister yet not any specific one) is brilliant. 

 

The reason Stephen King spends months and even years writing opening sentences? He explains: "Because it's not just the reader's way in, it's the writer's way in also, and you've got to find a doorway that fits us both. I think that's why my books tend to begin as first sentences -- I'll write that opening sentence first, and when I get it right I'll start to think I really have something."

 

The opening sentence functions as a "hook" but it is also a quick introduction to the writing style of the author. King believes that when you hear people talk about "voice," they really just mean "style." When you read that opener, you are making a snap judgment as to whether this a style that you, as the reader, can live with for several hundred pages.

 

Your opener should set the tone for your style, or voice in writing, just as surely as your favorite food, music, or mode of dress sets you apart as an individual. Spend some time to perfect that hook, find your voice, and find your reader.

 

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://www.theatlantic.com/entertainment/archive/2013/07/why-stephen-king-spends-months-and-even-years-writing-opening-sentences/278043/