Since I heard this sentence, I cannot stop thinking about it. Because it's so right. Don't you think?
Many times we waste our time and our energy looking for the information allocated in some drawers of our brain. Missing the possibility of focusing on the process of creating.
The brain is a big archive of sensations, information, experiences, words (old and new). The keys to this archive (commonly called "mnemonics") are often very hard to manage. And most of us don't even know they exist.
We actually work with a minimal part of our brain and normally we use it mostly for remembering and not for processing.
So we need to streghten our creativity. And that's where the handwriting can act hard for our brain.
Are you having a creative or planning idea? Stop now and write it down
You don't actually need sophisticated technologies.
You don't have to turn on and off your tech supports.
All you need is a pen and a post it (or a piece of paper). Maybe a binder, a planning book, a sketchbook. Handwriting is organic food for your brain.
This is the plus of the handwriting. You only have to stop and write it down. Nothing else.
It doesn't have to be
You have to write your thougths, your ideas, your insight. In a raw way. Your brain just have to completely splash in the paper. Literally.
This is what it's called "brain dump". Someone (like me) has a specific section in his binder for emptying the brain. The first thing in the morning is sitting, watching the sunrise, having a cup of coffee and making a brain dump.
But you can do it several times a day. Anytime you want to empty your brain and dedicate yourself to the process of creating with your ideas.
Handwriting generates calm
After writing down your lighting thoughts, you will feel a sense of quiet.
Because you are sure that what's written is written. Scripta manent. You will not see your brilliant idea fading in the wind. You will have it there, stable, in the paper.
Then, you can decide to put it in your device. Any device you want. But first, write it down.
Ideas are like snapshots: you have to capture them in the moment they come into existence. Or they will fade away.
So, now you maybe have an idea for a blog post debating with what I just wrote. Take a note in your paper or it will be gone soon. (By the way, remember the post it in the pocket and watch out not to let it be eaten by the washing machine).
Feed your creativity
As I said, handwriting is organic food for your brain.
Not only because it empties your mind from instantaneous ideas - or insight, as they are called. Also because visual elements are fixed better in your mind.
Do you remember when you sat down studying and writing a resume or the most important text passages? Handwriting fixed the words in your mind. And you were able to see them when you needed them. Yes: you could SEE them. Did you ever notice it?
So, when you have a sudden idea, don't hesitate: stop there and write it down. And you can be completely in the process of creating.
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Excerpt from the guest article by Melanie Davis on Convince & Convert Blog by Jay Baer: "We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer.
The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects.
Given our information overload, it’s more important than ever to connect with customers and prospects in a real way. To think of them like humans, and to speak to them like humans. Speaking in human makes people listen, gets you leads, and builds loyalty.
Here’s a couple ways you can start speaking in human. 1. Write the way you talk. You’re intimately familiar with your company’s offerings. This makes it extremely difficult for you to explain your product to a non-expert—i.e., your customers and potential customers. This phenomenon is called the "Curse of Knowledge", and studies have found that it’s a real, knotty obstacle to good communication. So to speak in human, you have to consciously examine your marketing materials for your knowledge bias.
I find it’s helpful to imagine myself having a chat with one of my favoritest clients, mentally explaining our new product and then jot down the “transcript” of the conversation that’s playing in my head.
2. Let people respond naturally. If you let people respond in a way that’s more natural, they’ll be more excited about talking to you. Communicate with your audience like you talk to real, live people, and let them talk human back to you. And try to speak in human in everything that you do, which includes login screens, autoresponder emails, contracts, everything.
Everything is marketing, and every touchpoint is a chance to connect with your audience on a real Homo sapiens to Homo sapiens level..."
Cosa significa lavorare con i contenuti sul web? Alessandro Scuratti spiega il lavoro di content specialist e blogger di successo di Comunicare sul web. Già autore di "Scrivere per il web 2.0" dopo un anno ancora best seller su Amazon.
La web agency Pennamontata torna a deliziare copywriter, social media manager e appassionati di comunicazione con i corsi Yummy Writing Class. Si tratta di workshop formativi super intensivi, pieni di pratica, pensati per ...
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