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3 consigli per racimolare link verso i tuoi contenuti!

3 consigli per racimolare link verso i tuoi contenuti! | writing | Scoop.it
Vuoi fare SEO off page davvero efficace? Ecco 3 consigli per racimolare link verso i tuoi contenuti e aumentare l'autorevolezza del tuo sito web!

Via Alessandro Scuratti
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Per chi scrivono i blogger? Penna Blu

Per chi scrivono i blogger?  Penna Blu | writing | Scoop.it
Quando decidiamo di aprire un blog, difficilmente abbiamo in testa il nostro lettore ideale. Non dite il contrario, perché non ci credo. Io ho aperto Penna blu perché volevo parlar

Via Roberto Gerosa
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Contenuti verticali: possiamo scrivere per sempre? Penna Blu

Contenuti verticali: possiamo scrivere per sempre?  Penna Blu | writing | Scoop.it
Lo scorso marzo è uscito un articolo sulla probabile morte dei contenuti verticali, che sinceramente non condivido. Anche se nel post si parla di un potenziale futuro, io continuo

Via Roberto Gerosa
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Scrivere per il web: 5 consigli alle PMI

Scrivere per il web: 5 consigli alle PMI | writing | Scoop.it
Come scrivere per il web in maniera efficace: ecco 5 consigli di web writing alle PMI per creare contenuti di qualità!

Via Alessandro Scuratti
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Social SEO: dalle keyword alle entity | Landa Comunicanda

Social SEO: dalle keyword alle entity | Landa Comunicanda | writing | Scoop.it
Social SEO e il passaggio dalle keyword alle entity: la pratica della social seo aiuta la costruzione dell'entità di un sito? Reputazione e autorevolezza

Via Guglielmo Cornelli, Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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Marco Favero's curator insight, November 5, 2014 1:35 PM

aggiungi la tua intuizione ...

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Il digital marketing come chiave per l’innovazione in azienda

Il digital marketing come chiave per l’innovazione in azienda | writing | Scoop.it
Il #DigitalMarketing come chiave per l’#innovazione in azienda

Via Nicoletta Gay, Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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Nicoletta Gay's curator insight, October 17, 2014 5:10 AM

Il digital marketing può svolgere un ruolo trainante all'interno delle politiche aziendali, ma solo se il management sarà in grado di interpretarlo per quello che è: un formidabile elemento di dialogo e di costante sperimentazione quotidiana con il mercato.

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Come sfruttare al massimo gli hashtag di Google+

Come sfruttare al massimo gli hashtag di Google+ | writing | Scoop.it
Fare web marketing con Google+ e con gli hashtag: aumenta le visite sul tuo sito, trova nuovi clienti, coinvolgi più persone: clicca e scopri come fare.

Via Sergio Prior, Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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Why handwriting is powerful to your brain

Why handwriting is powerful to your brain | writing | Scoop.it

Brain is for thinking and not for storage.

Since I heard this sentence, I cannot stop thinking about it. Because it's so right. Don't you think?

Many times we waste our time and our energy looking for the information allocated in some drawers of our brain. Missing the possibility of focusing on the process of creating.

The brain is a big archive of sensations, information, experiences, words (old and new). The keys to this archive (commonly called "mnemonics") are often very hard to manage. And most of us don't even know they exist.

We actually work with a minimal part of our brain and normally we use it mostly for remembering and not for processing.

So we need to streghten our creativity. And that's where the handwriting can act hard for our brain.

 

Are you having a creative or planning idea? Stop now and write it down

You don't actually need sophisticated technologies.

You don't have to turn on and off your tech supports.

All you need is a pen and a post it (or a piece of paper). Maybe a binder, a planning book, a sketchbook. Handwriting is organic food for your brain.

This is the plus of the handwriting. You only have to stop and write it down. Nothing else.

It doesn't have to be

beautifulorganizedimmediatecategorized


You have to write your thougths, your ideas, your insight. In a raw way. Your brain just have to completely splash in the paper. Literally.

This is what it's called "brain dump". Someone (like me) has a specific section in his binder for emptying the brain. The first thing in the morning is sitting, watching the sunrise, having a cup of coffee and making a brain dump.

But you can do it several times a day. Anytime you want to empty your brain and dedicate yourself to the process of creating with your ideas.

 

Handwriting generates calm

After writing down your lighting thoughts, you will feel a sense of quiet.

Because you are sure that what's written is written. Scripta manent. You will not see your brilliant idea fading in the wind. You will have it there, stable, in the paper.

Then, you can decide to put it in your device. Any device you want. But first, write it down.

Ideas are like snapshots: you have to capture them in the moment they come into existence. Or they will fade away.

So, now you maybe have an idea for a blog post debating with what I just wrote. Take a note in your paper or it will be gone soon. (By the way, remember the post it in the pocket and watch out not to let it be eaten by the washing machine).

 


Feed your creativity

As I said, handwriting is organic food for your brain.

Not only because it empties your mind from instantaneous ideas - or insight, as they are called. Also because visual elements are fixed better in your mind.

Do you remember when you sat down studying and writing a resume or the most important text passages? Handwriting fixed the words in your mind. And you were able to see them when you needed them. Yes: you could SEE them. Did you ever notice it?

So, when you have a sudden idea, don't hesitate: stop there and write it down. And you can be completely in the process of creating.

 

 

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How to Speak Like a Human with Your Customers (and Why It Matters)

How to Speak Like a Human with Your Customers (and Why It Matters) | writing | Scoop.it

Excerpt from the guest article by Melanie Davis on Convince & Convert Blog by Jay Baer:
"We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer.

The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects.


Given our information overload, it’s more important than ever to connect with customers and prospects in a real way. To think of them like humans, and to speak to them like humans.
Speaking in human makes people listen, gets you leads, and builds loyalty.

 

Here’s a couple ways you can start speaking in human.
1. Write the way you talk.
You’re intimately familiar with your company’s offerings. This makes it extremely difficult for you to explain your product to a non-expert—i.e., your customers and potential customers.
This phenomenon is called the "Curse of Knowledge", and studies have found that it’s a real, knotty obstacle to good communication.
So to speak in human, you have to consciously examine your marketing materials for your knowledge bias.


I find it’s helpful to imagine myself having a chat with one of my favoritest clients, mentally explaining our new product and then jot down the “transcript” of the conversation that’s playing in my head.

 

2. Let people respond naturally.
If you let people respond in a way that’s more natural, they’ll be more excited about talking to you.
Communicate with your audience like you talk to real, live people, and let them talk human back to you. And try to speak in human in everything that you do, which includes login screens, autoresponder emails, contracts, everything.


Everything is marketing, and every touchpoint is a chance to connect with your audience on a real Homo sapiens to Homo sapiens level..."

 

Read full original article:
http://www.convinceandconvert.com/content-marketing/how-to-speak-like-a-human-and-why-it-matters/ ;

 


Via Giuseppe Mauriello
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Thorsten Strauss's curator insight, May 15, 2014 2:16 AM

I liked this article. Many companies should rethink their customer touch point communication. 

4twenty2's curator insight, May 15, 2014 5:02 AM

Pretty basic really, all based on real engagement with your customer or clients as people rather than just numbers.  Write as you would speak, keep it simple and to the point, and keep verbal communication the main focus and your clients and customers are more likely to want to do business with you.

Jesse Soininen's curator insight, May 15, 2014 6:29 PM

For those of you that have humans as customers

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Brainstorming tools: cinque strumenti che possono esserti d'aiuto

Brainstorming tools: cinque strumenti che possono esserti d'aiuto | writing | Scoop.it
Brainstorming tools: 5 strumenti per mappe mentali e concettuali.

Via Claudia Beggiato
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Claudia Beggiato's curator insight, April 15, 2014 5:56 AM

Di seguito 5 tools che possono essere d’aiuto al tuo processo creativo nella fase di #brainstorming

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Le 21 regole del content marketing (prima parte)

Le 21 regole del content marketing (prima parte) | writing | Scoop.it
Ecco 21 regole di content marketing per fare marketing attraverso i contenuti di qualità ottenendo grandi risultati!
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Three Ways to Generate Great Ideas for Brand Blog Content

Three Ways to Generate Great Ideas for Brand Blog Content | writing | Scoop.it
One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?
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Intervista ad Alessandro Scuratti content specialist e blogger

Intervista ad Alessandro Scuratti content specialist e blogger | writing | Scoop.it
Cosa significa lavorare con i contenuti sul web? Alessandro Scuratti spiega il lavoro di content specialist e blogger di successo di Comunicare sul web. Già autore di "Scrivere per il web 2.0" dopo un anno ancora best seller su Amazon.

Via Alessandro Scuratti
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Can You Boost Your Creativity?

How attention and focus affects creative thinking. SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE Talking psychology, neuroscience & why we act the way we do. Follow BrainCraft...
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The science of improving your brain’s creativity | Nick Skillicorn | TEDxDurhamUniversity

This talk was given at a local TEDx event, produced independently of the TED Conferences. Nick spoke about the real definition of creativity, in which consis...
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Il freelance writing diventa donna - Blasting News

Il freelance writing diventa donna - Blasting News | writing | Scoop.it
Il freelance writing ha visto in questi anni un sensibile aumento di giovani che intraprendono questo mestiere e in modo particolare le donne: l'intervista.
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Personal branding Process in 5 step

Come impostare un processo di personal branding in 4 step: 1. Guarda dentro te stesso, quali sono le tue passioni, come vorresti apparire agli altri. 2. Analiz…

Via Guglielmo Cornelli, Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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SMS Marketing: i 7 step per realizzare una campagna efficace

SMS Marketing: i 7 step per realizzare una campagna efficace | writing | Scoop.it
Le strategie e gli strumenti per ottimizzare la tua campagna di sms marketing e ottenere una comunicazione via mobile di successo.

Via Stefano Principato, Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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Marco Favero's curator insight, October 18, 2014 5:29 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, October 18, 2014 8:20 AM

aggiungi la tua intuizione ...

Rescooped by Irene Ferri from Web Marketing, strategie SEO-SEM e tecniche di Web Writing
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I social network sono il nuovo CV: 5 consigli per la tua web reputation

Le aziende selezionano sempre più attraverso i profili social (non solo Linkedin) e sempre meno tramite curriculum e lettere di presentazione. Cinque consigli per migliorare la...

Via Jacopo Coccia - Web Marketing Specialist, Social Media Strategist e Web Writer
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Top 5 lead generation tactics used by businesses - exploreB2B

Top 5 lead generation tactics used by businesses - exploreB2B | writing | Scoop.it
 As you can see the 5 most important b2b sales tactics are Email marketing, Search Engine optimization(SEO), Social Media, Website optimization management or design and Content ...
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4 Simple Steps to Content Marketing Success

4 Simple Steps to Content Marketing Success | writing | Scoop.it
I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on Whatsapp, Facebook, a text or an email? Eventuall…

Via Stefano Principato
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Facebook punta ad avere una propria moneta virtuale

Facebook punta ad avere una propria moneta virtuale | writing | Scoop.it
Secondo indiscrezioni nel mondo finanziario, Facebook punta a diventare una banca con il rilascio di una propria moneta virtuale

Via Claudia Beggiato
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Claudia Beggiato's curator insight, April 14, 2014 3:26 PM
Facebook  punta ad avere la sua #MonetaVirtuale.L’azienda per ora si cela dietro ad un secco no comment, anche se negli Usa ha già un’autorizzazione per  forme di trasferimento di denaro all’interno del social network, per l’acquisto delle app interne e giochi.
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Fare storytelling, del narrare storie e di altre facezie

Fare storytelling, del narrare storie e di altre facezie | writing | Scoop.it
Lo storytelling è l'arte del raccontare storie applicata al marketing. Da dove nasce? Dove sta andando? Come poterla sviluppare nella vita quotidiana?
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Yummy Writing Class: i workshop buoni buoni su content marketing ...

Yummy Writing Class: i workshop buoni buoni su content marketing ... | writing | Scoop.it
La web agency Pennamontata torna a deliziare copywriter, social media manager e appassionati di comunicazione con i corsi Yummy Writing Class. Si tratta di workshop formativi super intensivi, pieni di pratica, pensati per ...
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