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7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper

7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper | Writing | Scoop.it

As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.


Here’s the problem:Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.


The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business....


Via Jeff Domansky
Denise Gabbard's insight:

It is so important to get people to stick around once they land on your page-- lots of good advice in this post. 

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Therese Torris's curator insight, April 10, 2014 6:43 AM

A classic, but... classics work!

I usually don't scoop articles that DON'T SHOW the DATE OF PUBLICATION. But I'd already stared scooping this one before I realized....

Denise Gabbard's curator insight, April 10, 2014 1:22 PM
Lots of insight and getting people to stick around for a while.
aanve's curator insight, April 10, 2014 10:58 PM

www.aanve.com

 

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How to Find Great Writing Clients that Value Your Skills!

How to Find Great Writing Clients that Value Your Skills! | Writing | Scoop.it
Yes, these people are out there-- but you will not find them by scouring Freelancer; many people there are looking for writers to put together masterpiece articles for a dollar or two apiece. There...
Denise Gabbard's insight:

Good writers are in extreme demand...but they need to put themselves "out there" to draw good clients! 

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Copy blogger SEO writing

Copy blogger SEO writing | Writing | Scoop.it
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21 Harsh But Eye-Opening Writing Tips From Great Authors

21 Harsh But Eye-Opening Writing Tips From Great Authors | Writing | Scoop.it
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
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The New Face of Content Marketing

The New Face of Content Marketing | Writing | Scoop.it
Heather Robson is here to tell you content marketing is already undergoing some powerful shifts you need to know about if you want to stay in the game.
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How to use Google Plus as a Blogger

How to use Google Plus as a Blogger | Writing | Scoop.it
How to use Google Plus as a Blogger
Denise Gabbard's insight:

Quick and easy tips for using Google+

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Blogging Community StageofLife.com Welcomes One Millionth Visitor and ... - PR Web (press release) (blog)

Blogging Community StageofLife.com Welcomes One Millionth Visitor and ... - PR Web (press release) (blog) | Writing | Scoop.it
Blogging Community StageofLife.com Welcomes One Millionth Visitor and ... PR Web (press release) (blog) The site now hosts over 20,000 stories, articles, and content pages, with hundreds of blog posts and pages being added monthly.
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Ten Brilliant Marketing Minds, One Mindset | Social Media Today

Ten Brilliant Marketing Minds, One Mindset | Social Media Today | Writing | Scoop.it
I present to you a group of content marketing leaders. Ten marketing minds you should tune into to learn from, gather valuable points of view and sharpen your skills.
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Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger

Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger | Writing | Scoop.it
What makes this headline -- "Can You Double Your Clicks with the Jeopardy Effect?" -- so irresistible?
Denise Gabbard's insight:

Great post from Copyblogger about headlines and the Jeopardy Effect. You DO know what that is, right? 

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How to Double Your Page Views in 2014 - Blogging on the Side

How to Double Your Page Views in 2014 - Blogging on the Side | Writing | Scoop.it
We’ve been talking about blogging goals for the new year, and one of the goals that has been asked about is doubling your page views and income. How do you make it happen?
Denise Gabbard's insight:

Do you have a blog? You should! If you are a writer, especially, it is important to have an online home where you can refer people. It also gives you a place to showcase some of your work, establish yourself as an expert and share reviews and testimonials. 

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Who pays writers?

Who pays writers? | Writing | Scoop.it
A place to list whether, and how much, magazines and websites pay their writers. We'll post 'em as...
Denise Gabbard's insight:

A good site that discusses the pay online publications offer writers. If you are a good writer, you owe it to yourself to quit being nickel and dimed by those with no respect for how much work goes into the craft. 

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Bad content is worse than no content: How to create stuff that doesn’t stink

Bad content is worse than no content: How to create stuff that doesn’t stink | Writing | Scoop.it
When was the last time you were enthralled by B2B “content?”

 

If you’re struggling to remember, or are having daymares about your own content, the first thing you need to do is stop thinking of content as just “filler,” like packing peanuts or bubble wrap.


Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

This is so true-- you must have something of value to say if you expect people to be interested in reading!

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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | Writing | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


Via Jeff Domansky
Denise Gabbard's insight:

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

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Clifford Petry's curator insight, January 18, 2014 2:34 PM

Writing ebook Web Basics.

IOANNIS APOSTOLOU's curator insight, January 19, 2014 3:36 AM

A little research has never been harmful!

Marie Clement's curator insight, January 20, 2014 8:30 AM

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

Rescooped by Denise Gabbard from Business Brainpower with the Human Touch
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What The Happiest People Know About Work

What The Happiest People Know About Work | Writing | Scoop.it

Study, work hard, and you will be successful.

 

This was the mantra repeated by educators throughout my youth. None of them added "be happy" to the success equation.

 

But a growing body of research in positive psychology and neuroscience is demonstrating that happiness is the secret ingredient to success. It turns out, our brains are more engaged, creative, productive, and resilient when in a positive state.

 

All this unhappiness comes with a high price tag to businesses, costing more than $550 billion a year in lost productivity. In his book, Donovan identifies 60 simple steps individuals can take to improve their happiness and get back on the path to success. Here are six of the top things happy workers do:

 


Via Vicki Kossoff @ The Learning Factor
Denise Gabbard's insight:

Doing what you love can make you happy-- finding a way to make money while doing what you love is even better! 

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Jill Miller, SPHR's curator insight, April 10, 2014 11:23 AM

The secret sauce for success? Finding happiness in our work -- even simple things -- makes a difference.

Graeme Reid's curator insight, April 10, 2014 7:55 PM

If you don't enjoy what you do it is very difficult to be successful.  There are ways to re-frame the way that you look at things to help you focus on what is important to you.

Ivon Prefontaine's curator insight, April 22, 2014 11:01 PM

Avoiding energy sappers is what led me to retire from teaching. It was not the students and parents. It was the bureaucratic and technocratic nonsense that went on in school which passes itself off as education.

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What's The Secret To Quality Content? 5 Factors To Consider

What's The Secret To Quality Content? 5 Factors To Consider | Writing | Scoop.it
Denise Gabbard's insight:

You have probably heard that content marketing is "it" this year--- but how do you make sure you have good quality content? 

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Affiliate Marketing For Writers

Affiliate Marketing For Writers | Writing | Scoop.it
Thanks to Jon Rhodes for writing this blog post. Affiliate marketing is one way that writers can make significant income, and Jon is nice enough to share a small fraction of what he has learned abo...
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Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books: Frances Caballo: 9781480030824: Amazon.com: Books

Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

~ Frances Caballo (author) More about this product
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Price: $15.29
You Save: $1.70 (10%)
Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books [Frances Caballo] on Amazon.com. *FREE* shipping on qualifying offers. You wrote your book and sold copies to family members, friends, and colleagues.
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Work From Home E-Book Library

Work From Home E-Book Library | Writing | Scoop.it
There is an unbelievable amount of helpful information out there you can read on the subject of working from home! These e-books all link back to Amazon.com.
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7 Tips for Using Pinterest as an Author

7 Tips for Using Pinterest as an Author | Writing | Scoop.it
Blog post at Training Authors for Success : Are you looking for another way to market your work? Pinterest.com is a good place to find readers and strike up those all-important relatio[..]
Denise Gabbard's insight:

Great post about how to set up Pinterest to gain readers! 

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Self-Published Authors: Enter Our Self-Published Writing Competition! | WritersDigest.com

Self-Published Authors: Enter Our Self-Published Writing Competition! | WritersDigest.com | Writing | Scoop.it
Whether you’re a professional writer, a part-time freelancer or a self-starting student, enter the only competition for self-published books.
Denise Gabbard's insight:

If you have a self-published book, this contest can help get you massive exposure-- and you just might win a prize. Deadline is April 1st to enter. 

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The Other Side of the Story: Thirteen Secrets for Sizzling Dialogue

The Other Side of the Story: Thirteen Secrets for Sizzling Dialogue | Writing | Scoop.it
RT @oceandog: 13 Secrets for Sizzling Dialogue http://t.co/ImHiUPUjpK @RayneHall #writing
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Great Content and Writing Elements | Social Media Today

Great Content and Writing Elements | Social Media Today | Writing | Scoop.it
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.
Denise Gabbard's insight:

The latest buzzword for 2014 is "content marketing" -- those of us that began our online careers as writers understand that high quality content has always been at the center---and Google has finally honed in on it. 

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30 Tips to Freshen-up & Rock Your Blog in 2014 | The Marketing Nut

30 Tips to Freshen-up & Rock Your Blog in 2014 | The Marketing Nut | Writing | Scoop.it
Check out these 30 tips to freshen up and rock your website this week! Don't let the need for a refresh get ya' down!
Denise Gabbard's insight:

I LOVE what this NUT (her own self-description) writes! She has got an awesome handle on the online world.

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The Writer's Weekly Wrap-Up (Issue #27) | Your Writer Platform

The Writer's Weekly Wrap-Up (Issue #27) | Your Writer Platform | Writing | Scoop.it
This post is part of a weekly series for writers, featuring topics on book marketing and promotion, blogging, social media and self-publishing.
Denise Gabbard's insight:

Lots of great tools in this post for creating sharable visuals for your blog posts. 

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Customer Reviews As User-Generated Content In SEO

Customer Reviews As User-Generated Content In SEO | Writing | Scoop.it

The post talks about advantages of using customer feedback as user-generated content and how e-commerce websites and product catalog websites increase their rankings and ROI by implementing user-generated content.


Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

Customer reviews and testimonials are great content for readers...but now we know they also effect SEO. Win-win!!

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