Writing about Life in the digital age
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Psychology in Marketing: What Influences Our Decisions | SEJ

Psychology in Marketing: What Influences Our Decisions | SEJ | Writing about Life in the digital age | Scoop.it

A majority of marketing campaigns (or at least the most successful ones) are based on a thorough understanding of the principles of human behavior.

 

If you are looking for some information about what makes us choose one product over another, for instance, I have a real treat for you.In this post, I’ll show you what influences our decisions and how you can use it to improve the effectiveness of your online marketing activities....


Via Jeff Domansky
rodrick rajive lal's insight:

That psychology and marketing go hand in hand cannot be denied! What is it that makes you go to a restaurant that is ifull even if it means having to wait for some time? Why do you opt for a more expensive branded mobile phone than a cheaper mobile phone that has more features but is a new entry into the market?  Psychologists will talk about conditioning, triggers, cues, but I would term them as Propaganda Techniques, and emotional blackmail. Fact of the matter is that psychological research on. brand endorsements, herd mentality, conformism jumping  on to the bandwagon and fomo will determine how well the product will sell!

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Jeff Domansky's curator insight, November 13, 2015 3:08 AM

Olga Andrienko shows how psychology can provide the insight you need to better understand what makes your audience click, signup or buy. Recommended reading. 9/10

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A Guest Argument (from a Comment) for the Affordability of Flipped Courses 

A Guest Argument (from a Comment) for the Affordability of Flipped Courses  | Writing about Life in the digital age | Scoop.it
Some thoughts by Dr. Robert Talbert, who wrote the book Flipped learning, on the true costs of blended teaching.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
Flipped courses can be affordable and effective only if and when they have been planned for effectively, ahead of time!
 
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Socratic Questions and Experiential Learning

Socratic Questions and Experiential Learning | Writing about Life in the digital age | Scoop.it
(Originally posted 2003.Jun.30 Mon; links may have expired.) One way of teaching, developed 2500 years ago by Socrates, is to as
rodrick rajive lal's insight:
Socratic Questioning and Experiential learning complement each other. I have come across many instances in the class where students wanted an outright answer to a tricky question but I just could not give them the answer too easily as it would defeat the very purpose of Experiential learning. What I did next was to ask the students a series of questions that ultimately led them closer to the answer. Socrates made use of questions to explore the abstract. Students at the school level might however soon get irritated by a 'smug teacher who knows all the answers but won't give them up', so one should be tactful while asking questions that are meant to lead the students to the answer. 
 
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These Are The Job Skills Of The Future That Robots Can’t Master

These Are The Job Skills Of The Future That Robots Can’t Master | Writing about Life in the digital age | Scoop.it

We may live in a digital world, but soft skills like communication, problem solving, collaboration, and empathy are becoming more valued than technology, says Paul Roehrig, chief strategy officer for Cognizant Digital Business, a business and technology service provider.

 

“People skills are more and more important in an era where we have powerful and pervasive technology,” he says. “It sounds counterintuitive, but to beat the bot, you need to be more human.”

 

When evaluating their hiring plans for 2017, 62% of employers rate soft skills as very important, according to CareerBuilder. But a recent survey by the Wall Street Journal found that 89% of executives are having a difficult time finding people with these qualities.


Via The Learning Factor
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The Learning Factor's curator insight, September 12, 6:37 PM

“To beat the bot, you need to be more human.”

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22 Myths In Modern Academic Learning

22 Myths In Modern Academic Learning | Writing about Life in the digital age | Scoop.it

"Below are 22 myths in modern academic learning. No explanation, no analysis, just 22 commonly held misconceptions about learning in academia."


Via EDTECH@UTRGV
rodrick rajive lal's insight:
The twenty-two myths listed in this article bust delusions, myths, and fallacies that rule the minds of policy makers. One will be surprised to see how mistaken we are about differential learning and the use of technology in class. Further to this, is the fallacy that engagement means learning, and that collaboration in the learning process should be constant!
 
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Monica S Mcfeeters's curator insight, September 5, 1:52 PM
I like the last of the myth list best... This doesn't go in depth on this list but provides and opening for thought and discussion...

excerpt:
15. District “non-negotiables” are an appropriate response to instructional alignment. 
 16. Teachers are “the problem.” 
 17. A pre-test for the test to predict the performance on the test that itself is meant to predict understanding is an efficient way to process learning. 
 18. Engagement means learning. 
 19. Adoption of trendy learning tools will automatically improve learning. 
 20. Ignoring trendy learning tools helps keep the focus on “what’s important.” 
 21. Depth of knowledge doesn’t matter. 
 22. Curiosity is for cats.
Bobbi Dunham's curator insight, September 6, 9:28 AM
Fun to read, and true.
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Experiential Learning Whitepaper

Experiential Learning Whitepaper | Writing about Life in the digital age | Scoop.it
Do you want to better understand experiential learning and its impact for organizations in achieving business growth? Register with us using the on page form and you’ll receive a few white paper explaining experiential learning
rodrick rajive lal's insight:
Do you want to know more about Experiential Learning strategies? This website offers a  few white papers explaining Experiential learning strategies.
 
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Why Students Should Study Social Media

Why Students Should Study Social Media | Writing about Life in the digital age | Scoop.it
Students today think of the word 'private' differently. Social networks and their navigation are increasingly crucial to living well.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
You simply cannot, as a teacher ignore the role of Social Media in the lives of students. Upcoming schools in India have started using Facebook to post surveys, home tasks, research topics and also to collaborate with others. In times of collaborative learning, learners from all over the world can work together on specific topics and Social Media sites like Facebook provide a platform for learning.
 
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How to Make Every Blog Article You Write Rank High in Google Search

How to Make Every Blog Article You Write Rank High in Google Search | Writing about Life in the digital age | Scoop.it

So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But I have some bad news.

 

Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your website presence stand out. To accomplish that, you need to implement some proven tactics to boost your ranking in Google.

 

This is your guide to getting your content ranked higher....


Via Jeff Domansky
rodrick rajive lal's insight:
I have followed Neil Patel for quite some time and have seen a noticeable jump in traffic to my blog. Ideally, rankings are dependent on SEO, use of appropriate keywords and the ability to produce interesting and varied content consistently.
 
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Jeff Domansky's curator insight, August 27, 12:23 PM

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.

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Audrey's curator insight, September 7, 5:15 PM

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.

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What Is Experiential Learning and How Does It Work?

What Is Experiential Learning and How Does It Work? | Writing about Life in the digital age | Scoop.it
How experiential learning enhances a curriculum to enrich the student learning experience and results in more student engagement and independent learning.
rodrick rajive lal's insight:
A lot of schools have jumped the bandwagon of Experiential Learning without really knowing the difference between Experimental and Experiential. In the old days, we would term experiential learning as learning by doing! Experiential learning seeks to make learning more student centred and it allows enough leeway for multiple strategies for learning. Experiential learning talks about learning from the students' point of view, therefore the learning objectives are referred to as learning targets and they start with "I can..." statements. Experiential learning has a lot in common with Expeditionary Learning.
 
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Keeping K-12 Students Safe When Using EdTech

Keeping K-12 Students Safe When Using EdTech | Writing about Life in the digital age | Scoop.it

"While technology is certainly a necessary – and beneficial – tool in educating 21st century students, it also comes with its own inherent set of dangers and risks.  Schools need to work harder than ever at keeping their students safe."


Via EDTECH@UTRGV
rodrick rajive lal's insight:
The Blue Whale challenge is one reason why we need to ensure the safety of students when using EdTech. The CBSE has sent guidelines to schools affiliated to it regarding the installation of firewalls to ensure students don't access such sites, at least not in school!
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Why You Need This One Trait to Build a Successful Company Culture

Why You Need This One Trait to Build a Successful Company Culture | Writing about Life in the digital age | Scoop.it

How would you describe a superpower in the workplace? Words such as “inspirational,” “influential” and “powerful” would come to mind, but you would rarely think of “empathetic.”

 

Empathy is a skill which is often overlooked in the workplace. Determined by Frans de Waal as the “social glue that holds human society together,” empathy refers to the awareness of one’s own and other people’s feelings, needs and concerns. Having the ability to be empathetic has been proven to prevent poor morale, misunderstandings and conflicts, consequently enabling a person to build significant and long-lasting relationships with others. Empathy therefore is the underrated key ingredient for both personal and professional success.


Via The Learning Factor
rodrick rajive lal's insight:
Empathy is perhaps the single most important trait that goes into a successful company! The expression of empathy, eagerness to know more about how your employees feel, the ability to find time for employees are all things that make your company a great place to work in. Unfortunately, the culture of empathy is the most overlooked one because of the need to compete and produce results. We have become mechanical in our dealings with subordinates and even colleagues! 
 
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The Learning Factor's curator insight, August 17, 7:22 PM

Having this skill is like having a workplace superpower.

JASON CAVNESS's curator insight, August 18, 2:29 PM
Empathy is a very important skill to build your company culture around.
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How Should School Districts Measure Ed Tech’s Return on Investment?

How Should School Districts Measure Ed Tech’s Return on Investment? | Writing about Life in the digital age | Scoop.it

"In education, ROI (Return On Investment) is a big deal. Resources are finite, and whenever they’re spent those holding the purse strings want to know if the investment is justified. When it comes to new technologies and innovative approaches, ROI can be difficult to calculate; which can put edtech in an awkward position when it comes to justifying the expenditure."


Via EDTECH@UTRGV
rodrick rajive lal's insight:
We need to have a viable system for assessing Ed Tech's return on investment. For Ed Tech to be effective in schools, there should be a visible jump in learning and the quality of teaching needs to shoot up exponentially! One wonders if spending more on in-service teacher training and infrastructure might not be a better option, especially when Ed.Tech does not prove to be worth all that expense. One major downside to Ed.Tech. is that it becomes obsolete very quickly and then you enter into a vicious cycle of upgrades!
 
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Teach, don’t sell: Why educational content marketing matters | Castleford

Teach, don’t sell: Why educational content marketing matters | Castleford | Writing about Life in the digital age | Scoop.it
Why teaching your audience instead of selling to them will result in more customers and better long term relationships.
rodrick rajive lal's insight:
Educational content marketing matters when you 'Teach, don't sell'! Teaching your audience is more effective than selling a brand to them! This is a sharp reminder to Brand conscious institutes that sometimes offering free online educational content might go a longer way than trying to sell them a plan!
 
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In Just 1 Tweet Elon Musk Captured the Brutal Truth About Life as an Entrepreneur

In Just 1 Tweet Elon Musk Captured the Brutal Truth About Life as an Entrepreneur | Writing about Life in the digital age | Scoop.it
140 characters is enough to explain what it's really like to run a wildly successful company.

Via Marylene Delbourg-Delphis
rodrick rajive lal's insight:
It is tough out there, and that is a reality! The life of an entrepreneur is indeed tough and difficult. Very few are going to make it to the level of Steve Jobs or even Elon Musk. This, however, doesn't mean that one should not be an entrepreneur! 
 
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Professor who teaches Harvard's largest class says students should show up

Professor who teaches Harvard's largest class says students should show up | Writing about Life in the digital age | Scoop.it
A year after instructor of the university’s largest course said it was fine for students to watch videos instead of coming to class, he changes his mind.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
Harvard professor of the largest class goes back on his previous decision to allow students to stay back and not come to class. The decision highlights the need for students to be physically present in class. While it is OK according to him to watch videos, it is more important for students to actually attend classes. This deals a blow to the flipping of classes as an effective method for teaching students.
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Nevermore Sithole's curator insight, September 15, 9:01 AM
Professor who teaches Harvard's largest class says students should show up
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How The World Is Changing & How Education Can Respond

How The World Is Changing & How Education Can Respond | Writing about Life in the digital age | Scoop.it
How is the world changing? Technology is amplifying previously less visibile disparities between people & social 'systems.' This is how we can respond.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
The picture tells it all! In a world that is becoming a "more connected world" (irony accepted), it has become an accepted fact that education also has to evolve. Move over Chalk and Green Board, move away pen and paper, enter the I-Pad, smartphone and laptop for online tests. Also, you might use Facebook to post your home tasks, or you might use Socratic to create online polls and surveys.
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Without Emotional Intelligence, Mindfulness Doesn’t Work

Without Emotional Intelligence, Mindfulness Doesn’t Work | Writing about Life in the digital age | Scoop.it

Mindfulness has become the corporate fad du jour, a practice widely touted as a fast-track to better leadership. But we suspect that not all the benefits laid at its feet actually belong there. Our research and analysis has revealed a complicated relationship between mindfulness and executive performance—one that is important for leaders to understand as they seek to develop in their careers.

 

Mindfulness is a method of shifting your attention inward to observe your thoughts, feelings, and actions without interpretation or judgment. A mindfulness practice often begins simply by focusing on your breath, noticing when your mind wanders, and then bringing it back to your breath. As you strengthen your ability to concentrate, you can then shift to simply noting your inner experience without getting lost in it at any point in your day. The benefits attributed to this kind of practice range from stronger relationships with others to higher levels of leadership performance.


Via The Learning Factor
rodrick rajive lal's insight:
How could we have forgotten that Mindfulness does not work without Emotional Intelligence, according to this Harvard article! We bandy the word Mindfulness as if it is a magic word which will help boost flagging employee energy levels without realising that we did not consider Emotional Intelligence as an important factor.
 
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The Learning Factor's curator insight, September 10, 9:34 PM

The good and the bad of the latest corporate trend.

CCM Consultancy's curator insight, September 14, 1:31 AM

"Mindfulness practice helped an executive become more aware of his own high levels of anxiety. He realized that he had harshly high standards for himself at work, and held everyone else to these same rigid, perfectionistic expectations. By becoming aware of these tendencies, he also saw that while his workaholic ethic had gotten him his position, as a leadership strategy it no longer worked for him."

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Here's everything that happens in one minute on the internet

Here's everything that happens in one minute on the internet | Writing about Life in the digital age | Scoop.it
The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.

Via John Evans, Jeff Domansky
rodrick rajive lal's insight:
The information in the infographic is simply mind-boggling! It is clear that we are not running the internet, rather it is the other way round, the internet is running our lives!
 
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Nevermore Sithole's curator insight, September 7, 3:09 AM
internet
Nevermore Sithole's curator insight, September 7, 3:11 AM
Here's everything that happens in one minute on the internet
Philippe Coll's curator insight, September 12, 12:14 PM
C'est toujours intéressant à regarder, ce genre d'infographies...
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Teachers talk: 12 makerspace must-haves for back-to-school

Teachers talk: 12 makerspace must-haves for back-to-school | Writing about Life in the digital age | Scoop.it
Four experienced “makers” and K-12 educators dish their top tools and advice to build a meaningful classroom makerspace from the ground up.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
Apropos Makerspace, schools cannot ignore the rule of technology, and thereof not provide their students with opportunities to design and play with technology. I am always fascinated by the robots and machines that students bring with them for the Robotics classes. Students carry with them kits that can have programmable chips. The Aeromodelling club is another interesting activity in school. To make makerspace more effective, existing teachers, even of other subjects should be encouraged to take up responsibility for different technology related learning clubs in school.
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Do Laptops Help Learning? A Look At The Only Statewide School Laptop Program

Do Laptops Help Learning? A Look At The Only Statewide School Laptop Program | Writing about Life in the digital age | Scoop.it
It was the year 2000 and Maine's governor at the time, Angus King, was excited about the Internet. The World Wide Web was still relatively young but

Via EDTECH@UTRGV
rodrick rajive lal's insight:
It is difficult to answer how well laptops help learning. This is an honest article that makes it very clear that using laptops might not after all, be such a good idea for all the subjects since an essay that is word processed might not be 'fluid enough' and thus a better option would be to put pen to paper! Moreover, the effective use of a laptop will also be dependent on the student's familiarity with the machine and the software. Economic status is also a limiting factor because, students have used laptops from birth (pun intended) will be more proficient in its use than those who have started relatively late and probably have even shared a laptop with others. We have gone beyond power point and Microsoft word. Fortunately enough, we need not be worried enough that we are the only ones facing problems with the integration of technology in teaching since similar issues since they have been observed in the United States too! So, before we rush to encourage the BYOD culture, we need to put in processes, and systems for the integration of EDTECH in schools.
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EDTECH@UTRGV's curator insight, August 29, 12:32 PM

Thanks Tommy for sharing this article.

GwynethJones's curator insight, August 29, 9:16 PM

Early days of the Interwebs!

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This Is The Link Between Employee Motivation And Their Manager’s Mental State

This Is The Link Between Employee Motivation And Their Manager’s Mental State | Writing about Life in the digital age | Scoop.it

To effectively lead and motivate employees, you don’t need charisma and a grand vision. Research from Michigan State University (MSU) found that being a successful boss was more about mind over matter.

 

The study, published in the journal Organizational Behavior and Human Decision Processes, found that a leader’s focus, or mind-set, affects his or her own behavior, which in turn affects employees’ motivation. And the good news is that your mind-set can be changed to produce certain outcomes from workers, from creativity to loss prevention.

 

“Effective leadership may be based in part on a leader’s ability to recognize when a particular mental state is needed in their employees and to adapt their own mental state and their behaviors to elicit that mind-set,” says Brent Scott, MSU professor of management and study coauthor. “Part of the story here is that you don’t have to be Steve Jobs to be an effective leader. There is no one-size-fits-all approach to managing.”

 


Via The Learning Factor
rodrick rajive lal's insight:
According to Brent Scott, MSU Professor of Managment, " effective leadership may be based on a leader's ability to recognize when a particular mental state is needed in their employees and to adapt their own mental state and their behaviours to elicit that mindset." Ideal leadership needs to be a judicious combination of the "Conservative Mindset and Innovative mindset". I would compare these two mindsets with the "Fixed mindset and Growth mindset". Fortunately, according to the writer of the article, mindsets can be changed!
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The Learning Factor's curator insight, August 24, 7:24 PM

Effective leaders don’t have to be charismatic, but a certain mind-set is required.

Bryan Worn's curator insight, August 26, 6:16 PM

Business owners who maintain awareness of their own state have better flexibility to manage their employees' motivation.

CCM Consultancy's curator insight, August 27, 1:43 AM

The motivations of managers are contagious and ‘trickle down’ to their subordinates. The central phenomenon is what is called shadow of the leader.

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Guidelines for young children using edtech

Guidelines for young children using edtech | Writing about Life in the digital age | Scoop.it

"Technology is ever pervasive in children’s lives. At home, children watch TV, play video games, and spend their days on tablets and phones. Technology is even becoming prevalent in the education of children. However, the younger the child, the less screen time they should have according to the American Pediatrics Association."


Via EDTECH@UTRGV
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How to Find a Balance Between Teaching and Technology

How to Find a Balance Between Teaching and Technology | Writing about Life in the digital age | Scoop.it

"Not all educators are won over by the bells and whistles that come with edtech.  Many teachers feel threatened by technologies that aim to “replace them,” and cannot keep up with the training and the push that comes from within the schooling system."


Via EDTECH@UTRGV
rodrick rajive lal's insight:
Sometimes we get so enamoured by technology that we forget about the teaching part! Technology can only assist teacher and the process of teaching but not replace it. Technology is an extension of chalk an blackboard.
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abdoss's curator insight, August 21, 10:37 AM
Balance is everything, if you don't have it you will topple over!
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Is Digital Equity the Civil Rights Issue of the Day?

Is Digital Equity the Civil Rights Issue of the Day? | Writing about Life in the digital age | Scoop.it

"The civil rights movement has always been about ensuring that all people, regardless of race, sex, income, religion, or other factors, have equal access to opportunity. In today’s world, technology is increasingly needed to access many opportunities. But not everyone has equal access to technology."


Via EDTECH@UTRGV
rodrick rajive lal's insight:
Digital Equity is an elusive Civil Right even today, thus it is a major issue that can be put to the debate. People believe that technology should provide everyone opportunities for growth. However, the reality is that although we might thrust Digital Technology onto the entire population of a country, the fact remains that a large number are still Digital Technology Illiterate! Some don't even have access to Technology. It is clear that Digital Equity is a major issue that divides the society into the haves and the have nots! Those who have access to Digital Technology might get the best jobs or even get admission to some of the best colleges without being really intelligent or even accomplished professionals, while those who really deserve to get that seat because of their abilities are left out just because they don't have that internet connection or even a smart phone!
 
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Nevermore Sithole's curator insight, August 16, 9:45 AM
Digital Equity and Civil Rights
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Tesla Is Turning Kauai Into a Renewable Energy Paradise

Tesla Is Turning Kauai Into a Renewable Energy Paradise | Writing about Life in the digital age | Scoop.it
The power grid of the future will require sunny skies above and energy storage below. Thanks to Tesla, Kauai has both.

Via Marylene Delbourg-Delphis
rodrick rajive lal's insight:
It is high time we followed Tesla in turning our towns into 'Renewable Energy Paradise[s]'. The need to switch over from fossil fuels to green energy has become an urgent need!
 
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Chaos Free Classroom Technology Routines and Rules

Chaos Free Classroom Technology Routines and Rules | Writing about Life in the digital age | Scoop.it
It’s your first year with classroom technology. You just found out you are going to receive a class set of Chromebooks, iPads, or another device this school year! Maybe only half a set, but you’re excited anyway. You’ve been researching great activities to do with them, and you feel ready. It can be tempting to just jump right in with ... Read More

Via EDTECH@UTRGV
rodrick rajive lal's insight:
Technology in schools can be distracting unless of course, you have a strong system and a structure within which it can be used. Proper planning is required to make the use of technology successful in school. You need to have a plan B and a plan C to cater to unexpected glitches. Not having a proper plan in place can lead to chaos.
 
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tonya.janssen@gmail.com's curator insight, August 7, 9:51 AM

This article provides some excellent ideas for rules and procedures when dealing with devices in the classroom.