Writing about Life in the digital age
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Chromebooks Go To School As Classrooms Seek Large Cost Savings -SVW

Chromebooks Go To School As Classrooms Seek Large Cost Savings -SVW | Writing about Life in the digital age | Scoop.it

iSilicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media


Via Marylene Delbourg-Delphis
rodrick rajive lal's insight:

When we introduced tablets in our school, we had some initial problems as students rushed up with their work so that they could play Hungry Birds, or enter into a chat session. The pointer here is that technology is good as long as it serves its purpose, and doesn't distract! The tablets were used for online tests and assessments, and so that had WiFi connectivity. If net books are being provided to students in large numbers, and they have WiFi then it would make good sense to control the students assess to the internet in the form of firewalls and other mechanisms.

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The Cyberpower Crushes Coup

The Cyberpower Crushes Coup | Writing about Life in the digital age | Scoop.it

Mere hours after the putsch in Turkey has failed, it is still too early to understand exactly what went on. Given those constraints, I still want to discuss something which has altered “the game” so much that the existing guidebook needs to be significantly revised.


I am not a military strategist, but I have lived through a couple coups in Thailand, so I have some first hand experience of what they look like. The guide book to running a coup is still Luttwak’s Coup d’État, but it needs to be revised to reflect the use of cyberpower. In the same vein, people who talk about cyberpower need to understand what it actually is (hint: it isn’t a stockpile of exploits, it’s the ability to create and maintain advantage.)


The Good Coup Guide


A coup is basically a sucker punch. The trick is to end the fight before it even begins. The members of the coup are in the minority and a long drawn out fight, even if they win, will not have the trappings of legitimacy or stability. The goal is to have a rapid attack against the existing leadership and replace them before anyone knows what happened. At the same time, the general population needs to be kept out of the way, because large groups of civilians complicate things to no end....


Via Jeff Domansky
rodrick rajive lal's insight:
I very strongly believe that Citizen Journalism along with Cyberpower ensure that the coup in Turkey failed to gain hold. The use of Cybertechnology by citizens all over the world has empowered citizens to function as journalists. Citizen journalism is a growing phenomena that leaders should take into account, as the fourth estate of all Democracies!
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Jeff Domansky's curator insight, July 18, 11:23 AM

Rewriting the rulebook on coups, time to add cyberpower. Also think presumptive POTUS nominees and Twitter. Must-read. 9/10

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Extend Your Reach: 6 Ideas for an Influencer Marketing Campaign That Works

Extend Your Reach: 6 Ideas for an Influencer Marketing Campaign That Works | Writing about Life in the digital age | Scoop.it

Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign.


Or maybe you’re just new to this marketing method and you want to know how to make it work for you.


There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience.


Let’s first take a look at how exactly brands useinfluencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer marketing. Seventy-five percent use the channel to generate new leads, while 76 percent consider it an effective way to earn customer loyalty....


Via Jeff Domansky
rodrick rajive lal's insight:
From content marketing we move on to influencer marking, as we move on with times. Influencer marketing targets important people who matter, industry giants whom we can tap as a target audience.
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Jeff Domansky's curator insight, July 15, 3:29 AM

93% of marketers report increased visibility from influencer marketing. Using these ideas can help boost your business ROI.

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Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Do Non-Members, Accenture Research Finds | Accenture Newsroom

Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Do Non-Members, Accenture Research Finds | Accenture Newsroom | Writing about Life in the digital age | Scoop.it

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive.
 
This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture research sought to identify key trends and challenges of retailers’ loyalty programs.
 
“Today’s customer loyalty programs are an increasingly expensive, complex and expansive business that extend beyond the marketing team into the entire organization,” said Farrell Hudzik, managing director of Accenture Interactive’s Global Loyalty and Rewards practice. “Given that loyalty program members generate significant incremental revenue compared with non-members, retail loyalty program leaders must anticipate future growth trends and capture the opportunity to differentiate in an increasingly fragmented marketplace.”...


Via Doug Hall, Jeff Domansky
rodrick rajive lal's insight:
Customer loyalty programs not only  build up a customer base but also ensure loyalty, that is as long as the program continues to be run effectivley. Business houses, retailers and manufacturers will find it advantageious to spend time developing customer loyalty programs that go beyond the one or two years limit!
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Doug Hall's curator insight, June 30, 11:39 PM
Accenture research shows loyalty program members generate more retail revenue than nonmembers.
Jeff Domansky's curator insight, June 30, 11:45 PM

Members of customer loyalty programs generate more revenue for retailers than non=members.

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Brian Eno Talks About Using Artificial Intelligence To Create Music And Art

Brian Eno Talks About Using Artificial Intelligence To Create Music And Art | Writing about Life in the digital age | Scoop.it

On June 28, Brian Eno will launch a new video experience for the title track of his latest album The Ship, which was released in April. What's different about this music video is, according to Eno, it isn't really a music video at all, but rather a visual experience informed by and created with artificial intelligence.

"Just as I'm excited about the possibilities of artificial intelligence and new technologies, I'm so incredibly and numbingly bored with videos and the traditional music videos, that I just couldn't imagine wanting to do that," said Eno, on stage at Cannes Lions. "So really, this is an attempt to say, is there some other way we can do this thing?"...


Via Jeff Domansky
rodrick rajive lal's insight:
I guess we need to accept that AI is in! We have begun using Artificial Intelligence in almost every aspect of life, whether it is transport, (driverless trains, driverless cars, or even planes that can fly themselves) or medicine, or even industry, so why not music?
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Jeff Domansky's curator insight, June 22, 10:24 PM

The legendary producer and artist took to the Cannes Lions stage to talk about art, technology, and his new project, The Ship.

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4 Surprisingly Simple Ways to Keep Your Blog Updated

4 Surprisingly Simple Ways to Keep Your Blog Updated | Writing about Life in the digital age | Scoop.it

What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers


Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?


Let’s get started....


Via Jeff Domansky
rodrick rajive lal's insight:
I am a blogger and I need to keep upto date. As blogging becomes even more technical and complicated, what with new templates coming in and terms like SEO, Keywords popping in, Blogging has become much more than just the content. What matters is increasing reach, packaging to make the content look attractive, and yes, consistency!
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Jeff Domansky's curator insight, June 17, 3:20 AM

Learn how to write blog posts faster, publish as often as you wish and keep every article incredibly useful? This post has you covered.

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People and skills make Ireland the 7th most competitive economy in the world

People and skills make Ireland the 7th most competitive economy in the world | Writing about Life in the digital age | Scoop.it
People, culture and skills were the key reasons that Ireland jumped from 16th to 7th place as the world's most competitive economy.

Via TechinBiz
rodrick rajive lal's insight:
Training in soft skills, 21st Century skills, Social skills and the ability to motivate people to work to the best of their abilities does make a difference!
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Writing about Life in the digital age | Scoop.it

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...


Via Jeff Domansky
rodrick rajive lal's insight:
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!
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Jeff Domansky's curator insight, June 7, 10:24 PM

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

donhornsby's curator insight, June 8, 10:30 AM
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
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Who (dis)likes advertising the most?

Who (dis)likes advertising the most? | Writing about Life in the digital age | Scoop.it

American adults are more apt to generally dislike (61%) than like (34%) advertising, according to arecent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising’s likability than others.


The study breaks down its results by demographic group. Some key highlights from those results follow.


Via Jeff Domansky
rodrick rajive lal's insight:
Advertisements tend to be disruptive in many instances, It is not just advertisements of beauty products that interrupt your viewing of a favourite serial or movie , but also those nasty pop ups that refuse to go while surfing the net for important information. While it is true that we can not do without advertisemets because they provide financial support however, we need to find ways to incorporate them in such a way so as to make them less disruptive! The number of American adults who dislike advertisemets is greater than those who tolerate them according to this write up!
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Jeff Domansky's curator insight, May 31, 10:42 AM

Statista tells us who dislikes ads the most.

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SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe

SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe | Writing about Life in the digital age | Scoop.it
New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.

Via Cendrine Marrouat - cendrinemarrouat.com
rodrick rajive lal's insight:
An important guide that helps you promote your content and boost viewership. This is a must read for those who are into blogging and websites!
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 19, 11:35 AM

What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.

Jeff Domansky's curator insight, May 19, 4:21 PM

Practical tips for better SEO results.

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 32 Actionable and Proven Copywriting Secrets

 32 Actionable and Proven Copywriting Secrets | Writing about Life in the digital age | Scoop.it
You don’t have to be a professional to write powerful and strong copy. You just need to know your audience and add a few stylistic firecrackers.

Via Daniel Watson
rodrick rajive lal's insight:
These are important tips for drafting sellable content. Some of the helpful tips include writing epic content, allowign the readers to get an idea in 15 seconds, using a font that is readable, and so on. Content providers will learn a lot from this writeup!
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Daniel Watson's curator insight, May 15, 10:23 PM

 

Copy-writing is a skill not all business owners possess, and poor copy on a website or in an email newsletter, can have a dramatic effect on audience response rates. If the objective of your website or newsletters, is to encourage viewers or readers to take some form of immediate action, then your copy needs to be compelling. Copy-writing skills can be developed by most business owners, and the secrets to successful copy-writing as outlined in this article, should be of tremendous assistance to any business owner looking to improve their response rates.

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How Decision-Making Is Different Between Men And Women And Why It Matters In Business - Forbes

How Decision-Making Is Different Between Men And Women And Why It Matters In Business - Forbes | Writing about Life in the digital age | Scoop.it

In my work as a leadership trainer and a career success coach for women over 11 years, it’s become abundantly clear that the quality of one’s decision-making is not only a critical factor in her professional success and impact, but also reflects a wide range of influences that we’re typically unaware of, including core values, internal preferences, societal influences, social abilities, cultural training, neurobiology, comfort with authority and power, and much more.

To learn more about decision-making in general, and key differences between the way men and women make decisions in particular, I asked Dr. Therese Huston to share her insights. Therese was the founding director of what is now the Center for Faculty Development at Seattle University and has spent the past fifteen years helping smart people make better decisions. She has written for the New York Times and Harvard Business Review, and her first book, Teaching What You Don't Know, was published by Harvard University Press. Her current book How Women Decide: What's True, What's Not, and What Strategies Spark the Best Choices “pries open” stereotypes about women’s decision-making and serves as an authoritative guide to help women navigate the workplace and their everyday life with greater success and impact.


Via The Learning Factor
rodrick rajive lal's insight:
Women make for good leaders, and it is high time we accepted this as an emerging reality. In the education sector, especially school education, women are more successful as principals and managers. The reason is perhaps that they are less likey to make wrong decisions under duress.
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The Learning Factor's curator insight, May 12, 7:16 PM

A common perception is that when women are stressed, they become emotional and fall apart , but when men are stressed, they remain calm and clear-headed. Dr. Therese Huston sets us straight.

Walter Gassenferth's curator insight, May 15, 4:11 PM
Decision-making is a very important topic and often overlooked by companies. For those who speak the Spanish or Portuguese, more about decision-making can be read in http://www.quanticaconsultoria.com
S3 Inc's curator insight, May 26, 1:53 PM

S3 Inc is a women owned technical services company. Learn about the differences between men and women in decision-making and its importance in business in this article from Forbes.

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The four building blocks of change | McKinsey & Company

The four building blocks of change | McKinsey & Company | Writing about Life in the digital age | Scoop.it

Large-scale organizational change has always been difficult, and there’s no shortage of research showing that a majority of transformations continue to fail. Today’s dynamic environment adds an extra level of urgency and complexity. Companies must increasingly react to sudden shifts in the marketplace, to other external shocks, and to the imperatives of new business models. The stakes are higher than ever.

So what’s to be done? In both research and practice, we find that transformations stand the best chance of success when they focus on four key actions to change mind-sets and behavior: fostering understanding and conviction, reinforcing changes through formal mechanisms, developing talent and skills, and role modeling. Collectively labeled the “influence model,” these ideas were introduced more than a dozen years ago in a McKinsey Quarterly article, “The psychology of change management.” They were based on academic research and practical experience—what we saw worked and what didn’t.

Digital technologies and the changing nature of the workforce have created new opportunities and challenges for the influence model (for more on the relationship between those trends and the model, see this article’s companion, “Winning hearts and minds in the 21st century”). But it still works overall, a decade and a half later (exhibit). In a recent McKinsey Global Survey, we examined successful transformations and found that they were nearly eight times more likely to use all four actions as opposed to just one.1 Building both on classic and new academic research, the present article supplies a primer on the model and its four building blocks: what they are, how they work, and why they matter.


Via The Learning Factor
rodrick rajive lal's insight:
I like this article for being straightforward and to the point. A majority of transformations continue to fail, and fixed patterns might not help enough!
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The Learning Factor's curator insight, May 5, 7:37 PM

Four key actions influence employee mind-sets and behavior. Here’s why they matter.

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5 Creativity Tips From Prince's Stellar Career

5 Creativity Tips From Prince's Stellar Career | Writing about Life in the digital age | Scoop.it

Tributes to the work of Prince continue to appear, more than a week after the legendary songwriter and performer passed away at age 57.

A recent story showcased Prince's strengths in the realms of creativity and talent development--and revealed how his passion for music was the key to his prolific career. Here are five highlights: 

1. Prince had a work ethic born of passion. Even after he was a famous and rich superstar, Prince's work ethic never waned. "He'd come to rehearsal, work us, go work his band, then he'd go to his studio all night and record," is what James "Jimmy Jam" Harris, Prince's high school classmate and producer, tells EW. "Then the next night he'd come to rehearsal with a tape in his hand and he'd say, 'This is what I did last night.' And it'd be something like '1999,' and you're just like, 'Who does this?'"

2. Prince was a molder of young talent--a superboss. His proteges included Scottish singer Sheena Easton, dancer Carmen Electra, and his former drummer, Sheila E. "He loved working with women and helping them and encouraging them and saying, 'Hey, I think this would be a good song for you,'" Sheila E. tells EW. Like Miles Davis and other "superboss" artists, Prince prided himself on being the foundation of a talent tree, and watching his branches find their own paths. 


Via The Learning Factor
rodrick rajive lal's insight:
There there is so much to learn from Prince's stellar career, such as having a sound work ethic born of passion, moulding young minds,and the use of technology thrown in!
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The Learning Factor's curator insight, May 2, 12:40 AM

Prince was a superboss--and a passionate developer of others' talents.

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Forget the School Bus—The Most Magical Field Trip Is in VR

Forget the School Bus—The Most Magical Field Trip Is in VR | Writing about Life in the digital age | Scoop.it
This is the field trip of the future, as imagined by Google’s Expeditions Pioneer Program.

Via TechinBiz
rodrick rajive lal's insight:
Forget expeditionary learning, forget field trips, Virtual Reality is in, and it doesn't require tiring bus trips. The fact is that virtual reality, and augmented virtual reality have brought expeditionary learning right into the classroom! The introduction of virtual reality into class room teaching is perhaps the next big thing to happen in education, after, of course the invention of the internet!
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Chandana2406's curator insight, July 19, 6:48 AM
The world in your hand!
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Cybersecurity: A Small Business Guide

Cybersecurity: A Small Business Guide | Writing about Life in the digital age | Scoop.it

Small businesses are more at risk than ever for data breaches and fraud. Here's everything you need to know to protect yourself.


Via Daniel Watson
rodrick rajive lal's insight:
The internet is a far more dangerous area than owners of IT businesses will realise, and thus, according to this article, Cybersecurity needs to be addressed seriously! The virtual world has backdoors to a more dangerous and murky grey area where virtual cyber trolls are on the prowl!
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Daniel Watson's curator insight, July 15, 2:22 AM

 

The internet is a far more dangerous environment than most small business owners realise, and it is becoming more so, by the day. Obviously, most small business people are not IT experts, and many have limited understanding of the dangers they face from cyber attacks and other forms of online threats. This excellent guide should prove valuable to you if you fall within this category.

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5 Things the Most Respected Leaders Do Every Day

5 Things the Most Respected Leaders Do Every Day | Writing about Life in the digital age | Scoop.it

There are a number of qualities that confident, servant leaders share. 

 

1. They Admit Being Wrong

 

The conceited leader that proclaims his position and disregards differing points of view is a leader that will have few followers, mostly out of fear and intimidation. Typically, they know they're right, and they need you to know it too.

 

But truly respected servant leaders are quite secure in admitting when they're wrong and made a mistake, or don't have all the answers. 

 

And they will back down graciously when being proven wrong. To them, it's more important to find out what is right than being right.

 


Via The Learning Factor
rodrick rajive lal's insight:
We just had a workshop on leadership and the article on leadership caught my eyes, and it is not just empathy, and vision that matter, but also admitting mistakes that matter!
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The Learning Factor's curator insight, June 28, 6:33 PM

Controlling micro-managers will fear these the most.

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Communicating Under Pressure: How Leaders Can Be Calm And Effective No Matter What - Forbes

Communicating Under Pressure: How Leaders Can Be Calm And Effective No Matter What - Forbes | Writing about Life in the digital age | Scoop.it

Communicating under pressure is a critical leadership component learned very early on during Navy SEAL training.

Without having the ability to maintain composure, thinking clearly, gather information and make a call, you can’t succeed in combat. Which of course can lead to the worst possible outcome.

 

The same applies in business leadership situations, without death and dismemberment of course. We all know what it’s like to have the perfect response pop into our heads after an important situation or verbal exchange, too late to be of any use. And then there are those who can face all kinds of conflict and seem to know exactly what to do and say. And they do so in a calm and tactful manner. Faced with an angry customer, an uncooperative co-worker or tense negotiation, they don’t stammer or get upset. They keep their cool and glide through the situation getting what they want without breaking a sweat. These are the people who typically rise rapidly through the ranks. But great communicators are made, not born. It’s simply about having the right tools and knowledge.


Via The Learning Factor
rodrick rajive lal's insight:
One of the important tasks that a leader has to perform is being able to communicate under pressure! To stay calm in the face of difficulties is an essential skill. All leaders should undergo some kind of training which will help them stay calm, maintain composure, and think clearly in the midst of chaos.
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Walter Gassenferth's curator insight, June 22, 7:19 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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Artificial Intelligence 'Outsmarts Cancer' - Drug developed using artificial intelligence can slow the growth of Cancer

Artificial Intelligence 'Outsmarts Cancer' - Drug developed using artificial intelligence can slow the growth of Cancer | Writing about Life in the digital age | Scoop.it

Early trial data shows a drug developed using artificial intelligence can slow the growth of cancer in clinical trials.


Via TechinBiz
rodrick rajive lal's insight:
High time we used AI to cure Cancer!
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Microsoft buys LinkedIn for $26.2 billion

Microsoft buys LinkedIn for $26.2 billion | Writing about Life in the digital age | Scoop.it
It's the biggest move yet for Microsoft CEO Satya Nadella

Via TechinBiz
rodrick rajive lal's insight:
I just hope, this change of ownership will not affect the authenticity of Linkdin!
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Virginie Sitter's curator insight, June 14, 4:20 AM
Microsoft rachète Linkedin, c'est le plus gros rachat de Microsoft. Ce rachat donne accès à Microsoft aux réseaux sociaux. Les deux acteurs ciblent le marché des professionnels. En rachetant Linkedin, Microsoft accèdent à une multitude de données sur les entreprises et leurs salariés.
Treathyl Fox's curator insight, June 14, 9:48 AM
Wow! Major partnership!
Russell R. Roberts, Jr.'s curator insight, June 15, 12:20 AM
Interesting move by Microsoft as it enters the social media fray. Let's see how Microsoft stands up to facebook, Pinterest, Tumblr, and the rest of social media.
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Writing about Life in the digital age | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Jeff Domansky's curator insight, June 4, 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

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How to Raise Emotionally Intelligent Kids: 7 Important Things to Teach Them

How to Raise Emotionally Intelligent Kids: 7 Important Things to Teach Them | Writing about Life in the digital age | Scoop.it

Emotional intelligence is the prerequisite to great relationships. Here's how to teach kids to develop them.

 

Step 1: To be happy and successful, they need to develop great relationships.

Step 2: To develop those relationships, they need adequate emotional intelligence.

Step 3: To develop emotional intelligence, it helps if their mentors (especially their parents) model good behavior in love and partnerships.

1. Teach them to "turn toward."

Relationships are dynamic. They're made up of an uncountable number of small interactions. Julie and John Gottman, a husband and wife team of psychologists who are experts in this area, describe these interactions as "micro-behaviors" and "bids for attention."


Via The Learning Factor
rodrick rajive lal's insight:
There some important things we need to keep in mind while raising emotionally intelligent kids. These things include, helping them treat success without freaking out, making them see that it is not good to tell mean jokes, and helping them understand how appreciating others plays an important role in building trusting relationships. These pointers are as important to parents as they are to teachers!
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The Learning Factor's curator insight, May 22, 9:41 PM

We all want our kids to be happy and successful, so it makes sense to work backward and figure out how to make that happen.

Walter Gassenferth's curator insight, May 23, 6:52 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in continuing education, please visit http://www.quanticaconsultoria.com
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How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million

How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million | Writing about Life in the digital age | Scoop.it

A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.

At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.

But in less than three years, Bezos has completely changed the outlook of the 140-year-old newspaper. Its readership has exploded, and its content has become more suitable for the digital world.

Here's a look back at how Bezos revitalized The Washington Post since taking over less than three years ago....


Via Jeff Domansky
rodrick rajive lal's insight:
I guess print is still in, and a lot can be done to re-invent traditional media!
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Jeff Domansky's curator insight, May 16, 1:35 PM

So maybe we shouldn't write off traditional/legacy media so quickly after all?

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Are You a Likely CEO?

Are You a Likely CEO? | Writing about Life in the digital age | Scoop.it

For the past 16 years, we've studied the background of incoming CEOs at the world's largest 2,500 public companies as part of the annual Strategy& CEO Success study. Take this quiz to assess your immediate chances, based on the data we've collected, of becoming a chief executive in your chosen industry.


Via The Learning Factor
rodrick rajive lal's insight:
I guess most of us have gone through a wide variety of psychometric tests, Calliper, Mills  Briggs MBTI, et al, but then the ultimate test is on the field, nevertheless, I wouldn't mind going  the quiz, and I suggest you could too!
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The Learning Factor's curator insight, May 15, 8:53 PM

Track your chances of becoming a chief executive at one of the world’s largest companies, based on a study of incoming leaders.

Walter Gassenferth's curator insight, May 16, 8:37 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
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A simple guide to promote your content in 2016: part 4 of the content marketing lifecycle

A simple guide to promote your content in 2016: part 4 of the content marketing lifecycle | Writing about Life in the digital age | Scoop.it
Creating content is important, yet it's not enough to succeed on its own. Learn how to promote your content in phase 4 of the content marketing lifecycle.
rodrick rajive lal's insight:
Content doesn't market itself, you need to market it! This is the fact about content marketing, and especially for those who are into writing, and blogging full time. The same might be said for those who have their own websites. Even good content becomes stale after sometime, therefore one needs to not only market content, but also re-invent it, or, for that effect re-package content so that it is relevant and viable!
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What Leadership Looks Like in Different Cultures

What Leadership Looks Like in Different Cultures | Writing about Life in the digital age | Scoop.it

What makes a great leader? Although the core ingredients of leadership are universal (good judgment, integrity, and people skills), the full recipe for successful leadership requires culture-specific condiments. The main reason for this is that cultures differ in their implicit theories of leadership, the lay beliefs about the qualities that individuals need to display to be considered leaders. Depending on the cultural context, your typical style and behavioral tendencies may be an asset or a weakness. In other words, good leadership is largely personality in the right place.

Research has shown that leaders’ decision making, communication style, and dark-side tendencies are influenced by the geographical region in which they operate. Below we review six major leadership types that illustrate some of these findings.


Via The Learning Factor
rodrick rajive lal's insight:
Core leadership skills will remain the same through a plethora of cultures, however culture specific skills will vary according to this article. Behavioural tendencies, and trends do have an impact!
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The Learning Factor's curator insight, May 9, 6:52 PM

How decision making, communication, and dark-side tendencies vary.

muneer ben nour's curator insight, May 10, 9:34 AM

its looks like a bueatful drawing