Writing about Life in the digital age
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Writing about Life in the digital age | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.

 

A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.

 

Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
rodrick rajive lal's insight:

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

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Jeff Domansky's curator insight, April 18, 2014 11:57 AM

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.

aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits

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You're Probably Not Brainstorming Long Enough

You're Probably Not Brainstorming Long Enough | Writing about Life in the digital age | Scoop.it
There are lots of problems with brainstorms, but the main one is they don’t go on for long enough. They usually stop when people have run out of ideas and you get those embarrassing silences. But those embarrassing silences are when your unconscious starts engaging on the problem and is a vital part to coming up with great ideas.

The way brainstorms are practiced in most companies today is still almost exactly the same way that was recommended by their inventor, advertising executive Alex Osborn, over 60 years ago. Business and our understanding of how the brain works have both moved on so much in that time, and yet we’re still hanging onto this old technique for so many of our idea-gathering sessions.

 

Here’s how to rethink your brainstorm so it goes for longer than you're used to, but proves much more productive once it’s over.


Via The Learning Factor
rodrick rajive lal's insight:
One of the favourite tools of Pedagogy is Brainstorming. Brainstorming can be a very effective tool for understanding abstruse concepts and when conducted with tact and prior planning it can lead to the desired learning outcomes. A teacher's supervision will also ensure the efficacy of a Brainstorming session. In many cases, the danger of a brainstorming session could be digression, fisticuffs between over enthusiastic participants, and of course the hijacking of the whole session by motormouths. It would be pertinent for the pedagogist to keep in reserve extra questions and pointers to use during times when the session on the verge of digressing from the expected path!
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The Learning Factor's curator insight, September 25, 6:49 PM

That point where everyone runs out of ideas and gets stuck is when the really creative ideas start to happen, says one expert.

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Airbus reveals Ambitious plan for Autonomous Flying Taxis

Airbus reveals Ambitious plan for Autonomous Flying Taxis | Writing about Life in the digital age | Scoop.it
If a self-flying taxi scheme didn't come from the world's second largest aeronautical company, we might think it was a prank. However, Airbus appears to b

Via TechinBiz
rodrick rajive lal's insight:
While the idea of having autonomous Flying Taxis is a welcome step, especially as it would help decongest traffic on roads, it might on the other hand lead to congestion in the skies! We would also have to ensure that the Flying Taxis don't pose a threat to planes taking off and landing at airports.
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Twitter's new, longer tweets are coming September 19

Twitter's new, longer tweets are coming September 19 | Writing about Life in the digital age | Scoop.it

Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages.


Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change.


Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....


Via Jeff Domansky
rodrick rajive lal's insight:
Twitter's consideration of allowing longer tweets will be a development that everyone looks forward to!
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Jeff Domansky's curator insight, September 13, 10:36 AM

More filling - great news!

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8 Brilliant Content Marketing Innovations from the World’s Best Brands

8 Brilliant Content Marketing Innovations from the World’s Best Brands | Writing about Life in the digital age | Scoop.it
Discover how eight familiar brands innovate their content marketing in eight unique ways – Content Marketing Institute

Via TechinBiz
rodrick rajive lal's insight:
Neil has based his writeup on eight very powerful elements. While not being too serious might surprise the reader, (seriousness might negate good cheer) being able to update and evolve is a given in today's times. In the same way, the ability to educate and empower the customer with expert tips (even if he doesn't buy your product) will go a long way to win customer trust and loyalty. It all boils down to being able to  create a universal yet unique experience for the customer. The customer believes that you have created a specific product just for him, tailormade, custom made and unique (although this is bought by many).
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Augmented reality could soon be in the mainstream

Augmented reality could soon be in the mainstream | Writing about Life in the digital age | Scoop.it
Jeffrey Ferguson, lecturer in Pervasive and Mobile Computing at the University of Westminster says Apple is using dual cameras to position itself for the augmented reality world.

Via TechinBiz
rodrick rajive lal's insight:
Move out virtual reality step in augmented reality! I have seen a few sample lessons for high school students which made very good use of augmented reality! One very good example of augmented reality is ... you guessed it - Pokemon Go!
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TechsTrends's curator insight, September 10, 5:58 AM
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What the Most Resilient People Have in Common

What the Most Resilient People Have in Common | Writing about Life in the digital age | Scoop.it

The truth is that life can be tough, business can be hard-hitting and success comes with challenges. What separates those who can hold their own and keep going in times of adversity is a cluster of habits that center on resilience.

 

Resilience means developing a strong solid level of mental toughness. We aren't born with it--it's a habit you develop, a skill you learn. And it's absolutely essential.

 

Here are four core habits of the most resilient people:

 

1. They're connected to their emotions.
Resilient people understand their emotions and how to manage them. Some people say that suppressing what you feel is the best approach when you're going through tough times, but it's just the opposite--suppressing your emotions can backfire. People who are highly anxious or have a lot on their minds tend to struggle with unwanted thoughts. Resilient people are connected to their emotions and self-aware, which gives them more control.

 

2. They don't listen to negative voices in their heads.
Resilient people are able to get past the negativity and dig deeper to discover what's triggering it. Then instead of taking it to heart, they're able to turn it  into positive intentions. Resilient people are optimistic and believe in their own strength and ability to overcome any problems. In a crisis, a resilient person will be positive, open and willing to find the solution. They will not be dwelling on the problem but looking forward to the future solutions that should be considered.


Via The Learning Factor
rodrick rajive lal's insight:
The most resilient people have a few things in common. The first most common thing is that they are not control freaks, and so they might let go of things that they can't control, and they move on. The second most common thing shared by them is that they are at peace with their innner selves. To know more, read the article curated in this post!
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Alex's curator insight, September 1, 10:23 PM
Number two is easier said than done... but totally worth the effort.
Walter Gassenferth's curator insight, September 2, 7:37 AM
Resilience is a very important topic and often overlooked by companies. For those who speak the Spanish or Portuguese, more about resilience can be read in http://www.quanticaconsultoria.com
Adele Taylor's curator insight, September 5, 9:48 PM
Very interesting, I have number 1, 2 and 3 sorted, habit 4 is a fail for me.
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Do You Listen to Music While Working? Here's What It Does to Your Brain

Do You Listen to Music While Working? Here's What It Does to Your Brain | Writing about Life in the digital age | Scoop.it

When the office is almost too much to stomach, music can deliver much-needed relief on the job. Before you press Play, however, have a handle on when your tunes will be most beneficial for you and your brain.

 

Learning = Stop

Learning requires your brain to analyze and remember instructions and facts. When music is on, however, your brain has to process auditory data on top of processing the instructions and facts. Because of this multitasking, the brain can interpret the instructions and facts improperly, either associating them in odd ways or making mistakes about what's important enough to store. Thus, if you have to learn something at work, it's best to turn off your music, especially if you're learning verbally or through reading and the music has lyrics.

 

Noisy = Play

If your workspace is noisy, the brain will try to handle all the individual pieces of data in the noise. All that data processing takes energy you otherwise could use to focus on your job. It also increases levels of the stress-hormone cortisol and decreases levels of dopamine. Those hormonal changes negatively affect the prefrontal cortex, hindering executive function. Thus, productivity can go down, even if doing your required task doesn't require you to learn. In this scenario, listening to music can actually help, because it blocks out the other excessive input that could overwhelm you and keeps you calm.


Via The Learning Factor
rodrick rajive lal's insight:
Listening to music can help when you are doing repetitive work, and when you are in a noisy surrounding. However, music can hamper effective learning especially because then the brain has to process auditory signals, and instructions and information one is going through!
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The Learning Factor's curator insight, September 1, 6:44 PM

Music has enriched people's personal lives pretty much since the beginning of time, but scientists today have uncovered how best to make music enrich your professional life, too.

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Master the One-on-One Meeting

Master the One-on-One Meeting | Writing about Life in the digital age | Scoop.it

Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training and the promise of success—professionally and financially. But how we treat them as individuals can determine the way their DNA will impact the fabric of your organization. What are you doing, as their manager, to make sure they are satisfied and making the best contribution to your organization?

 

Whether it’s an hour a week or 30 minutes once a month, making time for an individual says you give a damn about them as a person.

The 1:1 is the only forum where you can have an honest, private, conversation with each other about what’s really going on—professionally and personally.

This is a routine opportunity for you, as a manager, to assess the parts (your employees) that lead to the productive whole (your team)—which we all know is more powerful than the sum of said parts.
Via The Learning Factor
rodrick rajive lal's insight:
The one on one meetings usually take place before annual assessments of employee performance. Appraisal reports are often preceded by a one on one meeting with the employee. In many cases, misunderstandings are removed when these 1-1 meetings take place.
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The Learning Factor's curator insight, August 25, 6:37 PM

The one-on-one meeting between supervisor and staff is an invauable tool for managing, but requires much attention to detail. 

Walter Gassenferth's curator insight, August 26, 7:41 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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8 Reasons Why Your Business Should Use Video Marketing 

8 Reasons Why Your Business Should Use Video Marketing  | Writing about Life in the digital age | Scoop.it

Video marketing is now easy. Technology has made automated video creation possible. The usage of video on the web offers advantages. Find out how!


Via Daniel Watson
rodrick rajive lal's insight:
Research has shown how video and vlogging is fast overtaking other forms of marketing.
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Daniel Watson's curator insight, August 19, 12:38 AM

 

Given that you probably already own a hand held device capable of recording short videos, it is probably time that you start to use video, as a key component of your online marketing efforts. Video is now assuming greater importance in the struggle to get your message out to jaded customers, and you ignore their preferences for video over other marketing medium, at your peril. This article provides 8 good reasons why you should embrace video marketing and they are all compelling.

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100 Persuasive Email Subject Lines (According to the Experts)

100 Persuasive Email Subject Lines (According to the Experts) | Writing about Life in the digital age | Scoop.it
Ever wonder why people won't open your emails?

Via TechinBiz
rodrick rajive lal's insight:
Strangely enough, being tech savvy has not translated into effective communication skills. E-Mails are just another form of letters thus like all effective formal letters, E-Mails too need to have an effective subject line. It is not surprising that in today's hectic times, people scarcely move beyond the statement of the subject. The subject line is perhaps the most important part of the E-Mail because it is a window into the letter/ e-mail.
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The Hidden Curriculum of Work

The Hidden Curriculum of Work | Writing about Life in the digital age | Scoop.it

What do you do for work? Not, what is your job title, or what’s written in your official job description? But what do you actually do?

 

It’s potentially the most important question you can ask yourself if you care about standing out, staying ahead of the change curve, and continuously elevating your performance to gain access to choice assignments and opportunities to advance.

 

This is because the value you deliver, the results you produce, and the impact you have on others come more often from the execution of unspoken intangibles that are not reflected in your title, job description, or the daily tasks and activities you’re responsible for. This severe mismatch is based on a fundamental misunderstanding of the true demands of work.

 


Via The Learning Factor
rodrick rajive lal's insight:
The hidden curriculum of work, is about what goes beyond your job profile. When you apply for a perticular post, you are accepting two jobs, one is the what you applied for, and the other is the interpersonal work, the hidden curriulum that goes with the post. The post of teaching includes your knowledge of the subject, pedagogical skills and most immportant of all are your inter-personal skills, your life skills, your attitude towards the learners, approachablility...etc.
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The Learning Factor's curator insight, August 9, 6:46 PM

Official job descriptions don’t include the most valuable contributions you make or the complicated challenges you face.

Walter Gassenferth's curator insight, August 10, 8:11 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Ron McIntyre's curator insight, August 10, 11:19 AM

Excellent discussion of something that I believe is often ignored and really forms the core of career management.

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Your Competitors Are Going Mobile—Here’s Why You Should Too

Your Competitors Are Going Mobile—Here’s Why You Should Too | Writing about Life in the digital age | Scoop.it
As more and more consumers rely on their mobile devices for personal and business use, the need for a mobile app is rapidly growing.

Via TechinBiz
rodrick rajive lal's insight:
The mobile phone, the so called smart phone is the most important workstation that is fast replacing the tablet and the laptop, forget the desktop computer. It is therefore very important for content to be mobile friendly!
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A glimpse inside Tesla’s super secretive Gigafactory

A glimpse inside Tesla’s super secretive Gigafactory | Writing about Life in the digital age | Scoop.it
Even having grown up in California, I’m realizing I’m not built for this heat. We’re 30 minutes or so outside of Reno, but it feels like I’m on the..

Via Marylene Delbourg-Delphis
rodrick rajive lal's insight:
The technological advancement offered by Tesla is sure to make it the next big name in the field of civilian transport. With issues like Global Warming and declining oil reserves, hauntiing us it makes sense to adopt electricity as an energy source of the future. With glitches in the storage of electricity being removed, it is certain that cars will be able to travel longer distances on a single charge! 
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Four Ways To Improve Creative Collaboration Within Teams

Four Ways To Improve Creative Collaboration Within Teams | Writing about Life in the digital age | Scoop.it

Innovation is a team sport. Although creativity is a characteristic that is often used to describe individuals, the idea of the lone genius is a myth. Even famous inventors such as Thomas Edison where in reality representing the ‘work of many men’. Francis Jehl, a longtime assistant of Thomas Edison , used this phrase to describe the group of engineers who worked with Edison at his Menlo Park lab.

 

On the journey from ideation to a successful product launch, innovation necessitates the interaction of multiple actors, across many departments, with different expertise and knowledge. In writing about the illustrious history of Bell Labs, James Gertner notes that, ‘…almost by definition, a single person or even a single group, could not alone create an innovation. The task [is] too variegated and involved’.

 

Multidisciplinary collaboration is the stew in which creativity and innovation thrive. Such collaboration creates insights by exposing people to ideas from other disciplines besides their own area of specialization. This creates tremendous opportunities for serendipity. However, even in cross-functional teams, work is ultimately performed by individuals. Each person has to play their part. So how can we get the combined outputs of our teams to be more creative?


Via The Learning Factor
rodrick rajive lal's insight:
We do this in some of the upcoming experiential schools in India. An important step to promote collaborative work is to make crews or group of people who can sit in teams. Collaborative work improves the creativity of the intire team, and not just the individual. The success of a collaborative team will depend on how responsibilities are shared amongst the members. One major problem with collaborative work is that if work and responsibilities are not well-defined and shared, then the team's output ends up as the work of the single most motivated and creative member. Creative collaboration within teams might not work for all kinds of tasks.
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The Learning Factor's curator insight, September 25, 6:53 PM

Multidisciplinary collaboration is the stew in which creativity and innovation thrive. This article provides insights into the four interrelated activities that can help turn a collection of creatives into a creative collective.

Walter Gassenferth's curator insight, September 26, 6:37 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
Bryan Worn's curator insight, September 26, 6:57 PM

I like the Reflective Reframing idea.

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How To Be Less Creative At Work--And Why You Sometimes Should

How To Be Less Creative At Work--And Why You Sometimes Should | Writing about Life in the digital age | Scoop.it

Creativity is undoubtedly an asset in the workplace, not only just for individuals but also for organizations. It's positively correlated with job performance, leadership potential, career satisfaction, and well-being. In fact, creative people, on average, have even been found to get a leg up in the dating pool.

 

Still, no human quality is universally beneficial, and even a trait as appealing as creativity can have its downsides, particularly in certain work contexts. Here are a few reasons why being lesscreative at work might sometimes be a smart move.


Via The Learning Factor
rodrick rajive lal's insight:
Sometimes it is better to let others be creative, this is because excess creativity might turn out to be a disadvantage for some! In fact it should be more about the group's creativity instead of the individual's creativity. When an individual becomes creative than others, then he is expected to handle all kinds of problems. This might add to the quantum of stress that he undergoes.
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The Learning Factor's curator insight, September 11, 6:48 PM

Most of the time, the best solution to a problem isn't the most original one.

AchhiKhabre's comment, September 12, 4:11 AM
Please visit us at https://twitter.com/Achhikhabre
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Write Better Headlines: Free Headline Analyzer from CoSchedule

Write Better Headlines: Free Headline Analyzer from CoSchedule | Writing about Life in the digital age | Scoop.it

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.


List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....


Via Jeff Domansky
rodrick rajive lal's insight:
I keep telling them that the longer the headline, the weaker the traction! It goes withought saying that headlines should be short, simple, crisp and yet hard hitting!
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Jeff Domansky's curator insight, September 14, 2:35 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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How To Rescue Your Attention Span From Information Overload

How To Rescue Your Attention Span From Information Overload | Writing about Life in the digital age | Scoop.it
 

We like to know what’s going on. Eighty-seven percent of respondents to a December 2014 Pew Internet and American Life survey said that the internet and mobile phones help them learn new things, and 72% like having access to so much information.

 

But the information onslaught comes at a price, experts say. Information overload—trying to take in and respond to too much information—can cause forgetfulness, fatigue, and difficulty with focus, says psychologist and attention expert Lucy Jo Palladino, PhD, author of Find Your Focus Zone: An Effective New Plan to Defeat Distraction and Overload.

 

"We can listen to all of these motivational gurus who tell us we have unlimited potential, but the brain is a physical structure. It runs on biochemicals called neurotransmitters," she says. When those neurotransmitters are depleted because we overextend them, we run out of fuel.

 


Via The Learning Factor
rodrick rajive lal's insight:
Have been feeling rather fatigued and tired these days in spite of not doing much physical work? Have noticed being rather irritable these days? Have been forgetting things more often these days? Have been having difficulty in sleeping  these days? If yes, the it might be because you are suffering from information overload! Yes you heard right!  The vast amount of information that we are accessing on our internet enabled devices is affecting our minds in a big way!
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The Learning Factor's curator insight, September 8, 6:42 PM

The average person's attention span is now less than that of a goldfish's. Stop the onslaught and regain your focus.

Adele Taylor's curator insight, September 11, 6:14 PM
Maybe easier said then done?
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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Writing about Life in the digital age | Scoop.it

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram, per July 2016 research from SheSpeaks, a female-focused engagement network, which polled 347 US influencers who have an active blog, and are active on social media.

It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited Pinterest, a content sharing service that’s all about images and videos. In fact, more respondents considered Twitter to be the best social media platform, and they can only use up to 140 characters within that platform to promote a brand. What’s more, Pinterest even has more users than Twitter in the US as of this year....


Via Jeff Domansky, rodrick rajive lal
rodrick rajive lal's insight:
Facebook and Instagram are Content Marketers favourite marketing platforms. They are increasing in popularity especially as secondary pplatforms for the dissemination of content, the primary bieng the web page on which your actual content has been posted.
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Jeff Domansky's curator insight, August 21, 11:59 PM

What social media does your influencer use?

rodrick rajive lal's curator insight, August 22, 6:02 AM
Facebook and Instagram continue to be influencers' favourite social platforms. These social platforms help showcase from blogs and websites.
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The Costs of Self-Publishing Your Book - MediaShift

The Costs of Self-Publishing Your Book - MediaShift | Writing about Life in the digital age | Scoop.it

The average prices and ballpark ranges displayed in the infographic have been calculated using raw, unmodified data from over 2,000 quotes exchanged on the Reedsy platform. Not all of these quotes have been accepted, obviously.


Editing quotes have been broken down by type of editing (editorial assessment, developmental editing, copy-editing, proofreading) and by word count. We then applied a linear regression on the thousands of data points to determine a “price per word count” for these different services.


For cover design, we considered both quotes for a simple ebook cover (front only) and for a paperback cover (front, spine and back). The way most of our book cover designers work is that they charge a mark-up to do the paperback cover, but some do both for the same price. We therefore didn’t make the distinction in this infographic.


For interior design, all quotes have been considered, from simple ebook formatting on a straightforward novel, to the complex design and typesetting of cookbooks and coffee table books. This explains the strong variation in pricing....


Via Jeff Domansky
rodrick rajive lal's insight:
Copy editing can prove costly while self-publishing. I have already self published four books with Partridge Publishing. Fortunately, I save on copy editing because I do my own editing, tedious and time consuming though it might be!
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Jeff Domansky's curator insight, August 30, 11:59 PM

Here's a useful reference for the costs of self publishing a book.

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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Writing about Life in the digital age | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
rodrick rajive lal's insight:
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
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Jeff Domansky's curator insight, August 24, 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 12:14 AM
Great
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3 Secrets to Business Insider's Success on LinkedIn - MediaShift

3 Secrets to Business Insider's Success on LinkedIn - MediaShift | Writing about Life in the digital age | Scoop.it

As LinkedIn regulars know, LinkedIn isn’t just for job searches – it’s for news.


Over the last few years, it has become clear that people are posting – and reading – more news on the platform. In fact, according to a recent Pew Research survey, nearly 20 percent of LinkedIn’s audience uses it to access news.


At Business Insider, we’re seeing this translate into a growing audience, increased referral traffic and an opportunity to interact with users who are among our most loyal and engaged.


For us, LinkedIn is part of a multi-platform (distributed) approach to content. It is no surprise given the makeup of our readership – the “next generation of business leaders” – that LinkedIn is among our top sources of social referral traffic.


Furthermore, each of our three brands, Business Insider, Tech Insider and Insider, has developed a strong presence on the platform.


Here are a few of the key reasons why Business Insider performs so well on LinkedIn...


Via Jeff Domansky
rodrick rajive lal's insight:
Linkedin is apparently developing into a force to reckon with. With time we see more and more business leaders turning to it for information and news. But then, it is not just business leaders, but professionals too who are turning to Linkedin for news on latest developments in respective subject areas!
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Jeff Domansky's curator insight, August 19, 10:00 AM

How to find success publishing on LinkedIn like Business Insider.

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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Writing about Life in the digital age | Scoop.it

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram, per July 2016 research from SheSpeaks, a female-focused engagement network, which polled 347 US influencers who have an active blog, and are active on social media.

It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited Pinterest, a content sharing service that’s all about images and videos. In fact, more respondents considered Twitter to be the best social media platform, and they can only use up to 140 characters within that platform to promote a brand. What’s more, Pinterest even has more users than Twitter in the US as of this year....


Via Jeff Domansky
rodrick rajive lal's insight:
Facebook and Instagram continue to be influencers' favourite social platforms. These social platforms help showcase from blogs and websites.
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Jeff Domansky's curator insight, August 21, 11:59 PM

What social media does your influencer use?

rodrick rajive lal's curator insight, September 6, 5:49 AM
Facebook and Instagram are Content Marketers favourite marketing platforms. They are increasing in popularity especially as secondary pplatforms for the dissemination of content, the primary bieng the web page on which your actual content has been posted.
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Machines are Learning Business

Machines are Learning Business | Writing about Life in the digital age | Scoop.it
If you think it’s not worth your business bothering with machine learning, consider what rivals might be doing. Google now uses it as the third most important weighting factor for producing search …

Via TechinBiz
rodrick rajive lal's insight:
How great it would be to have machines tell us when to sell stock and when to buy the same. Machines are learning business, and sooon they will be able to guide us in business transactions!
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Converting Presentations into Videos in PowerPoint 2013

Converting Presentations into Videos in PowerPoint 2013 | Writing about Life in the digital age | Scoop.it
Converting PowerPoint presentations into video format is a great way to give your speech extra engaging power. Here’s a quick tutorial to get you started.

Via Baiba Svenca
rodrick rajive lal's insight:
Move over Power Points, and static pages, enter VLogging and Youtube! The world has come a long way since the times of power point presentations, and why not when you can have the advantage of video! Videos make for better engagement of the audience, they appear to be more human, and yes there is less of print matter! 
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Kathy Lynch's curator insight, June 27, 12:41 AM
Thanks Baiba Svenca
Jeff Domansky's curator insight, August 4, 10:47 AM

Dozens of valuable PowerPoint tips like these on converting PPT to video. Thanks to Baiba Svenca for sharing.

Mary Jo Davies's curator insight, August 5, 10:10 AM
You don't always need to use a video editor for professional presentations. 
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10 ways to increase your social media engagement like never before

10 ways to increase your social media engagement like never before | Writing about Life in the digital age | Scoop.it

It’s probably one of the most frustrating parts of social media marketing — no engagement.


You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.


Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you.


With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.Here are 10 of my favorite ways to rise above the noise on social media and engage your audience....


Via Jeff Domansky
rodrick rajive lal's insight:
To increase social media engagement, one needs to connect to the the audience, provide an opportunity for two way communication, introduce fresh content, think ahead of times, and use other social platforms/social networking sites to showcase content!
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Jeff Domansky's curator insight, August 2, 9:46 AM

Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.