Writing about Life in the digital age
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'Changing nature of teaching' - teaching is changing because of the Internet

'Changing nature of teaching' - teaching is changing because of the Internet | Writing about Life in the digital age | Scoop.it
Labour education spokesperson Chris Hipkins says technology will fundamentally change the nature of schooling.

Via Tom D'Amico (@TDOttawa)
rodrick rajive lal's insight:
Education has undergone a tremendous change because of the resources provided by the internet!
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Inge Grobbelaar's curator insight, September 11, 2013 2:59 PM

The new developments in teaching and the growing use of technology for education is exciting. People are living in a world that is exposed to unlimited amounts of information and making use of this available information is a step in the right direction. I agree that it is possible that the traditional ways of teaching are outdated and might not be the best way to get through to students of today. Chidlren and students of today have grown up in the technological and internet era and most likely enjoy learning through this medium, instead of the traditional ways. Traditional teachers could possibly not agree with these changes. Even though the use of the internet and technology for education is gaining more support and is encouraged, many people tend to think that students making use of books less and less is a bad thing. The internet, media and technology is the future and I believe education has many great things coming its way. 

Courtney Dodge's curator insight, September 12, 2013 7:23 AM

The following article highlights the belief that teachers are no longer experts in the classroom, but are rather facilitators. Students have access to a wide range of information through the use of the internet and it is increasingly becoming the job of the teacher to filter this information down into relevant information.

The question of safety and reliability is also questioned as it is pointed out that the information avaliable on the internet is only useful if it comes from a viable source. The right people need to be involved in the e-learning so as to refrain from shutting out useful sources of information but also be prevent unneccesary behaivour on such sites. 

Ultimately it is the student decision as to weather they use the internet or the teacher as a education source. 

rodrick rajive lal's comment, September 27, 2013 5:07 AM
Education has become more of a challenge today for teachers who can expect to be questioned and grilled by their students who have today more access to information thanks to the internet than their teachers had in their student years!
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Elon Musk Says We Need to Regulate AI Before 'It's Too Late'

Elon Musk Says We Need to Regulate AI Before 'It's Too Late' | Writing about Life in the digital age | Scoop.it
Elon Musk just warned governors that artificial intelligence is a "fundamental risk to the existence of human civilization".

Via TechinBiz
rodrick rajive lal's insight:
We need to regulate AI before it is too late and AI turns against human beings if not directly, then in other ways!
 
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There’s a big problem with AI: even its creators can’t explain how it works

There’s a big problem with AI: even its creators can’t explain how it works | Writing about Life in the digital age | Scoop.it
No one really knows how the most advanced algorithms do what they do. That could be a problem.

Via EDTECH@UTRGV
rodrick rajive lal's insight:
Metacognition in Artifical Intelligence might take some time to understand. How we think and why we think in a particular way might still be mysteries for most of us. I Guess, there might be some amount of unpredictability even in AI. How do we know that AI might not at some point of time not turn against its creators? This is a worrisome scenario described by many Science Fiction writers. How do we prevent AI from going rogue? Do we really know enough about Metacognition, or for that effect, the essence of thinking? What is there to prevent a self-driven car from crashing into a tree?  
 
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Scientifically Speaking, Your PowerPoint Sucks

Scientifically Speaking, Your PowerPoint Sucks | Writing about Life in the digital age | Scoop.it

A study from Harvard’s Decision Science Laboratory uses brain science to explain why we prefer certain types of presentations over others.


Via Ana Cristina Pratas, Jeff Domansky
rodrick rajive lal's insight:
PowerPoint has seen better days! It shouldn't be wrong to assume that info graphics and Prezi are better options! Gone are the days when we loved to experiment with sound effects, and yes those animations. Fact is, we need to get the information across as effectively and quickly as possible. Animations and special sound effects can only be a distraction and nothing else!
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Jeff Domansky's curator insight, July 8, 10:15 AM

Science can guide you to better presentations.

GwynethJones's curator insight, July 9, 6:35 PM

It's not the powerpoint, it's you. OR Rather, your graphic design skillz.

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Leaders really are made and not born

Leaders really are made and not born | Writing about Life in the digital age | Scoop.it

Do you remember that executive who was such a natural? She never seemed stressed, always knew the right thing to say, delivered good results consistently. A born leader, right? Just had the right genes for leadership from the start.

Remember that other boss you had? He was rubbish. Not much point trying to fix him. He just wasn’t a leader.

 

That’s how it looked. But it wasn’t true.

My company’s research from multiple fields, as diverse as neuroplasticity (the ability of the brain to form and reorganise synaptic connections, especially in response to learning experience or following injury) and musicology, shows that skills are not as innate as we naturally believe.

And that applies to leadership just as much as any other capability.


Via The Learning Factor
rodrick rajive lal's insight:
Leadership skills are apparently not as innate as we thought them to be. They myth of leaders being born is debunked as behaviorists talk about the neuroplasticity and the ability of the brain to learn.
 
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Pandit Arun Kumar's curator insight, July 3, 1:38 AM

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This Is The Key To Finding A Mentor At Every Stage Of Your Career

This Is The Key To Finding A Mentor At Every Stage Of Your Career | Writing about Life in the digital age | Scoop.it

We get it, finding a mentor can be difficult and time-consuming. But when you do find one (or two), they can save you from making costly mistakes that can set you back in your career. Simply put, having a mentor will improve the quality of your decisions and provide opportunities that won’t be available to you otherwise.

 

There’s this idea that that mentors are older people with established careers and well-honed skill sets who provide guidance to younger mentees, but this isn’t always the case. The key to success is selecting the mentor who best suits your needs at any given stage of your career: entry level, middle management level, or executive level. If you’re an entrepreneur or creative person, you can think of these stages as early career, mid-career, and advanced career.


Via The Learning Factor
rodrick rajive lal's insight:
They say that behind every successful entrepreneur there is a Guru, and behind every successful man, there is a 'Woman.' The fact is, we all need mentors at every stage of our professional lives.
 
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The Learning Factor's curator insight, June 28, 7:48 PM

Your career needs change with your job title.

Merry James's curator insight, June 29, 2:09 AM
Bryan Worn's curator insight, June 29, 3:25 AM

An effective mentoring relationship will save you frustration, speed up learning and help you avoid wasting time and money, whether it is in your career or business. Use different mentors for different stages and specific challenges or opportunities. They will be an investment not an overhead.

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5 questions that reveal if a company has a healthy Workplace Culture

5 questions that reveal if a company has a healthy Workplace Culture | Writing about Life in the digital age | Scoop.it
Last week, a friend who’s looking for a new job asked me this. She’d been doing a few interviews, and was trying to figure out what questions to ask during her interviews to discern if a potential…

Via TechinBiz
rodrick rajive lal's insight:
What sets most successful companies apart from others is having a healthy workplace culture and this includes having a sound work-life balance. Some organizations will outsource this will outsource a survey to a third party like for example checking out on "Good Place to Work" scores. However, it would be a good idea for team leaders to prepare a ready reckoner, a checklist to see if they have allowed for opportunities for healthy debates, or if they have ensured accessibility to employees. Celebrating success and acknowledging accomplishment, and coaching would be team leaders will go a long way in ensuring that the company maintains a healthy workplace culture!
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prgnewshawaii's curator insight, June 19, 4:12 PM

Study these questions carefully...your job future depends on answering these questions correctly.

Russell Roberts

Hawaii Intelligence Digest

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How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel

How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel | Writing about Life in the digital age | Scoop.it

A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.


This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark.


Now, I’ve fine-tuned a system that allows me to create powerful content in record time.


Trust me, you can do it too, and I’ll show you exactly how.


In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel is simply the best when it comes to content marketing and content writing. Crazy Egg apart, he has provided a lot of insight to struggling content writers and content marketers. Blogging is not finished as yet and it is still one of the leading mediums for content marketing and content writing. An effectively written blog post will be more persuasive than the pitch of a salesman doing a cold call!
 
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Jeff Domansky's curator insight, June 2, 9:49 AM

Neil Patel's blogging blueprint will help get your blog back on track.

CCI VAL D'OISE's curator insight, June 3, 9:53 AM

Neil Patel's blogging blueprint will help get your blog back on track.

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COVFEFE Act would make social media a presidential record

COVFEFE Act would make social media a presidential record | Writing about Life in the digital age | Scoop.it

Rep. Mike Quigley (D-Ill.) introduced legislation Monday to classify presidential social media posts — including President Trump's much-discussed tweets — as presidential records. 


The Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act, which has the same acronym as an infamous Trump Twitter typo last month, would amend the Presidential Records Act to include "social media."


Presidential records must be preserved, according to the Presidential Records Act, which would make it potentially illegal for the president to delete tweets. ...


Via Jeff Domansky
rodrick rajive lal's insight:
With more and more heads of state posting messages on social networking sites like Twitter , it is suggested that these "tweets" or "posts" should be documented. While this is a good idea, one will have to be careful about one's tweets especially if they are going to be preserved for posterity. Also, the term  COVFEFE is an acronym for, Communication over various feeds electronically for engagement was a term a western host asked an Indian Origin Spell Bee winner to spell recently!
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Jeff Domansky's curator insight, June 13, 11:15 AM

Pass the COVFEFE! In January, National Archives spokesperson Miriam Kleiman told the AP that social media posts would qualify as presidential records, but that statement is as of yet not explicitly spelled out in the law.

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How to Rebrand Yourself as Creative When You’re Not Perceived That Way

How to Rebrand Yourself as Creative When You’re Not Perceived That Way | Writing about Life in the digital age | Scoop.it

The contemporary business world lauds those who are seen as creative. Innovators such as Elon Musk and Jony Ive have become household names. Yet, for many of us, despite our best efforts to be recognized as creative thinkers, our suggestions in meetings are ignored and our pitches to bosses get rebuffed.

If your colleagues have already formed an opinion of you as technically competent but a little staid, it’s going to take a lot to change their minds and get them to listen — a situation that’s especially true for women, who, research suggests, are often unfairly viewed as less creative than men.


Via The Learning Factor
rodrick rajive lal's insight:
The constant pressure on being creative can dry up the stream of ideas. One might have to rebrand one'self in order to appear at one's creative best!
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The Learning Factor's curator insight, May 28, 7:45 PM

You won’t get anywhere with subtlety.

helplinemozillathunderbird's curator insight, May 29, 2:54 AM

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How Artificial Intelligence will impact professional writing

How Artificial Intelligence will impact professional writing | Writing about Life in the digital age | Scoop.it

Professional writing isn’t easy. As a blogger, journalist or reporter, you have to meet several challenges to stay at the top of your trade. You have to stay up to date with the latest developments and at the same time write timely, compelling and unique content.


The same goes for scientists, researchers and analysts and other professionals whose job involves a lot of writing.


With the deluge of information being published on the web every day, things aren’t getting easier. You have to juggle speed, style, quality and content simultaneously if you want to succeed in reaching your audience.


Fortunately, Artificial Intelligence, which is fast permeating every aspect of human life, has a few tricks up its sleeve to boost the efforts of professional writers....


Via Jeff Domansky
rodrick rajive lal's insight:
That A.I. will step into professional writing is a foregone conclusion. A lot of us use Grammarly, MS.Word autocorrect, and a few other apps. Grammarly uses A.I. Unfortunately, the autocorrect function appended to most word-processing software can be 'pesky' and over-zealous in their efforts to identify mistakes. I switch off any of these while working on a blog. Sometimes these autocorrection apps might even change the tone and even the meaning of a sentence. In the meantime, I would state quite equivocally that some of the Artificial Intelligence assisted Apps are getter better and better, wonder if I should hire the services of A.I. to run my blog!
 
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Jeff Domansky's curator insight, May 22, 10:06 AM

All AI, all the time... coming soon.

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15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3]

15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3] | Writing about Life in the digital age | Scoop.it

Beware if you are still creating slides full of bullet points!


Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.” Already you will find them moan in pain as soon as they see a bullet-ridden slide. That’s not surprising. The audiences are intelligent enough to know what will follow that boring slide on screen: a far boring talk with presenter reading the slides and audience figuring out whether to listen to the presenter or read the slides.


Such is the bullet-point terror in the presentation world that cognitive psychologist Chris Atherton writes, “Bullets don't kill, bullet points do.”


What are you supposed to do as a presenter then? All presentation experts will advise you to keep 1 message per slide. So if you have 6 bullet points on a slide, you can simply make 6 slides and save the audience a headache. But what if you do not want to follow this advice. What if you wish to keep those 6 bullet points on your slide.


Perhaps you are not presenting your slides on a stage. You want to send the presentation as an attachment to one of your prospective clients. You would therefore need descriptive slides in such instances. Or maybe you have a slide full of steps and you do not wish the break the process into multiple slides that’ll make it complicated for you as well as the reader. What to do then?...


Via Jeff Domansky
rodrick rajive lal's insight:
People who make presentations often will appreciate the suggestions made by the author. Text heavy presentations with the typical bullet points could become boring and somehow difficult to stay awake with. 
 
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Ines Bieler's curator insight, May 13, 2:33 AM

Here's how bullet points are killers to effective presentations.

CCI VAL D'OISE's curator insight, May 13, 12:58 PM

Here's how bullet points are killers to effective presentations.

Gianluca Pirraglia's curator insight, May 19, 3:09 PM

Here's how bullet points are killers to effective presentations.

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How smart cities are leading the charge for transportation and tech infrastructure

How smart cities are leading the charge for transportation and tech infrastructure | Writing about Life in the digital age | Scoop.it
When it comes to building the high-tech infrastructure for data and transportation, urban planners are thinking globally and acting locally.

Via ESD Cloud Media, Andrew Chilvers
rodrick rajive lal's insight:
There is a lot more to smart cities than just the tag! Planners of smart cities need to take into consideration the use of technology, and the internet to make smart cities better connected. Besides, the use of smart vehicles, smart public utilities, public transport, there must also be a conscious acceptance of civic sense in all the people residing in the smart city.
 
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This is what scares people most about AI. It might surprise you

This is what scares people most about AI. It might surprise you | Writing about Life in the digital age | Scoop.it
A new report on artificial intelligence shows the types of AI that people feel most threatened by.

Via TechinBiz
rodrick rajive lal's insight:
I would say that the scariest thing about AI is its taking over mankind. We have read so many comics, and watched so many movies about robots taking over a whole city! Remember Robocop? Well he was an android, wasn't he?
 
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prgnewshawaii's curator insight, May 7, 11:44 AM

The fear is that robots and artificial intelligence could do us harm through our digital IoT (Internet of Things) devices.  We fear loss of control over everyday technology that monitors our lives, businesses, and education.

Russell Roberts

Hawaii Intelligence Digest

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Students are Better Off without a Laptop in the Classroom

Students are Better Off without a Laptop in the Classroom | Writing about Life in the digital age | Scoop.it
What do you think they’ll actually use it for?

Via EDTECH@UTRGV
rodrick rajive lal's insight:
This article comes as a great surprise just as we are considering BOYD in school. Research according to the article suggests that laptops might be more of a distraction than a tool to augment learning. Grades drop as a result of social networking. Students are zoned out because of being constantly connected. We once blamed television for deteriorating concentration spans, laptops have reduced concentration spans even more. Let us not jump on to the bandwagon, let us research further whether we should really allow school students to bring their own devices to school.
 
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Why Case Studies Are Great Marketing Tools

Why Case Studies Are Great Marketing Tools | Writing about Life in the digital age | Scoop.it
Unlike more sales-oriented strategies, content marketing is a great way to educate existing and future customers about your industry in relevant ways. While eBooks and guides are useful long-form content marketing types, case studies are unique in the way they combine storytelling with providing information relevant to your business.

Via Daniel Watson
rodrick rajive lal's insight:
Case studies, project stories, and research narratives are great tools for marketing! However, we should not limit these tools to marketing. In fact, case studies, project stories and research narratives are very powerful and compelling tools in teaching. The moment you introduce narrative or story telling into your marketing pitch, or your topic for teaching, you kind of, grab the attention of wandering minds!
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Daniel Watson's curator insight, July 8, 9:44 AM

 

Every business has great stories it can tell. If you have a story of how your business has solved a problem for a customer, then you should convert this story into a case study, and use it in your marketing. Should you need to be convinced that this is a good idea, this article explains why case studies are a great way to attract new customers to your business.

Bryan Worn's curator insight, July 9, 5:13 PM

If you want to get structure on your stories for work read Gabrielle Dolan's book "Stories for Work"

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay | Writing about Life in the digital age | Scoop.it
Celebrating the top 10 most powerful, impactful, and positive moments in social media history that we've had the pleasure of witnessing over 20 great years!

Via TechinBiz
rodrick rajive lal's insight:
Remember the Ice Bucket Challenge? No, it was not too many years back! It surprising to know about the top ten powerful moments that shaped Social Media over the last twenty years! The forced landing on the Hudson, and Ellen Degeneres' selfie at the International awards function, all of them, were important moments, undoubtedly! ' 
 
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Work Flexibility Is No Longer Just A Corporate Issue

Work Flexibility Is No Longer Just A Corporate Issue | Writing about Life in the digital age | Scoop.it

Flexible jobs, or jobs that can be done remotely, are very common today. A recent Gallup survey found that 43% of American employees spend at least some time working remotely.

 

The nearly half of jobs that can be done remote is no surprise to anyone who has been paying attention, as technology has paved the way for workers to unplug or become location independent. It’s the same reason why millennials are keen to become digital nomads and travel while they work.

 

Employers benefit by having remote employees because their productivity spikes without distractions provided by an office environment. Further, a FlexJobs report found that 82% of millennials said they are more loyal to their employer if they have flexible work options.


Via The Learning Factor
rodrick rajive lal's insight:
Work from home and Flexi-timings are some of the cliched terms that some of the more upcoming and progressive corporates are coming up with. The fact is that the typical ten to five shift might not, after all, be most productive timings. Schools too need to explore the concept of Flexi-timings in order to boost productivity. The ultimate goal of every corporate organization should be productivity, and as long as goals are being met, it should be OK if the employee works from home three or four times in a week.
 
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The Learning Factor's curator insight, June 14, 6:37 PM

82% of millennials said they are more loyal to their employer if they have flexible work options.

Peter Miller's comment, June 16, 12:47 AM
I consider Work from home the best... Because I follow Just one Rue " PRODUCTIVITY OVER PRESENCE"
Jerry Busone's curator insight, June 30, 7:46 AM

Pay attention... want to engage and  impact your new workforce ... have flexibility in the work environment  

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How to Publish 100 High-Impact Blog Posts This Year

How to Publish 100 High-Impact Blog Posts This Year | Writing about Life in the digital age | Scoop.it

Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year.


If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process.  


There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....


Via Jeff Domansky
rodrick rajive lal's insight:
Maintaining a publication schedule, preparing an annual calendar and planning topics for the whole year will help publish a significant number of blog posts in a year. I guess we could also use artificial intelligence to narrow down on topics that are most likely to be of significance in the coming year!
 
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Jeff Domansky's curator insight, June 16, 9:47 AM

The story of how one HubSpot user built a strategy of publishing high-quality articles to increase their website traffic by 300%.

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5 Leadership Mistakes Even the Best Bosses Make

If you think your boss is some freak of nature and you're the luckiest person alive, I'll break it to you gently: He or she is human and will make mistakes.

 

The great ones rise up from their errors by A) acknowledging they made a mistake and correcting a behavior (think humility), or B) acknowledging a blind spot that needs to be addressed, then doing something about it.

 

Lets dive into a few prevalent leadership mistakes that even the best and smartest leaders tend to make.


Via The Learning Factor
rodrick rajive lal's insight:
Sometimes even good leaders will miss out on important aspects of leadership. Not coaching their subordinates, not lending an ear, and putting off important one on ones, even if these are informal will affect the quality of leadership. Having loads of work pressure is not an excuse for ignoring any of these five leadership qualities!
 
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The Learning Factor's curator insight, June 21, 7:12 PM

They may be great and smart, but they're also human and will make mistakes.

Begoña Pabón's curator insight, June 23, 2:45 AM
una noticia... Tu jefe es tambien una persona humana... y comete errores!
Diana Amaya's curator insight, June 26, 7:36 PM

leadership-business

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You Might Not Feel Tired, But Your Brain Needs More Sleep

You Might Not Feel Tired, But Your Brain Needs More Sleep | Writing about Life in the digital age | Scoop.it

Are you getting enough sleep? Before you answer, try this: Sometime during your workday, sit down (at your desk is fine) and close your eyes. For the next few minutes, just focus on your breathing, paying attention to each inhale and exhale. This is a standard mindfulness exercise. If you find yourself getting drowsy, then sorry, but you’re not sleeping enough.


Via The Learning Factor
rodrick rajive lal's insight:
It is a good idea for organizations to have rest areas for their workers. These times offs, apart from lunch breaks should be made mandatory. In my organization, we have silence time during the beginning of the day and at the end of the day, unfortunately, a three minute silence time is simply not enough!
 
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The Learning Factor's curator insight, June 8, 10:03 PM

You might not feel tired, but your sleep deficit is probably holding back your cognitive functioning.

wbicinfo's comment, June 12, 5:10 AM
http://www.apsense.com/article/how-to-install-samsung-printer-well.html
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'Being Yourself' Is The Key To Successful Leadership -- Why Is It So Hard?

'Being Yourself' Is The Key To Successful Leadership -- Why Is It So Hard? | Writing about Life in the digital age | Scoop.it

There might still be some professionals and executives out there who long for the "good, old days" of workplace management. The days when you told your employees what to do and expected them to just get on with it. Assuming they didn’t want to suddenly find themselves unemployed.

But obviously that’s not you is it? You understand that leadership in the modern world is about engagement, about winning hearts and minds across your team. Above all, about being "authentic."

Authenticity has become a favorite buzz-word in management circles and research suggests it is an important characteristic for leaders to have. In these days of galloping cynicism about leaders of all types in organizations big and small, in business or politics, being seen as someone who actually aligns the values they propound with their actions seems to be highly motivating. And this, in turn leads to better staff retention, closer team cohesion and improved performance.


Via The Learning Factor
rodrick rajive lal's insight:
One of the secrets to success in leadership is authenticity and originality. In an age of fakeism it is a rare but welcome moment to come across people who are not afraid of their originality, thus marking themselves as leaders of ideas and actions!
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The Learning Factor's curator insight, May 11, 7:08 PM

Behavioral integrity is effective, because it improves your communication. And you can develop it.

Guimaraes's curator insight, May 24, 7:04 AM
The power of YOU - your authenticity is what will make you a great leader!
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Fake News Isn't New; History Offers A Way To Fight It - MediaShift

Fake News Isn't New; History Offers A Way To Fight It - MediaShift | Writing about Life in the digital age | Scoop.it

Imagine opening your morning newspaper (itself a novelty these days) and finding a story about, not just life, but entire civilizations on another planet, attributed to one of the world’s foremost astronomers. Would you believe it, or might you suspect that some “alternative facts” had found their way to your doorstep?


Back in 1835, many readers in New York ended up believing just such a tale. The New York Sun, then one of the city’s leading newspapers, printed an elaborate six-part series about exotic animals living on the moon (including human-like creatures with wings), purportedly discovered through a gigantic newfangled telescope. The source of the information was Sir John Herschel, who was an actual real-life astronomer but had nothing whatsoever to do with the Sun’s scoop.


Rough image of lithograph of “ruby amphitheater” described in the New York Sun newspaper in August 1835.


Public domain image.Somebody at the Sun (just who remains something of a mystery) made the whole thing up, in an effort to goose its circulation. The hoax did eventually unravel, although the newspaper never retracted the story.


Today, of course, we are battling similarly fake news, found not only in dark corners of the Internet but in mainstream venues such as Facebook. Yet, even in our “post-truth” world, it is still virtually unthinkable that a major newspaper in a major U.S. city would publish information that it knew to be demonstrably false....


Via Jeff Domansky
rodrick rajive lal's insight:
Fake News is certainly not new! Joseph Goebells used fake news combined with propaganda techniques to spread deliberate miss-information. Socialist Governments in the Pre-Berlin wall era used fake news to keep the 'herd' together. 
 
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Jeff Domansky's curator insight, May 18, 9:04 AM

Fake news has a "storied" history in journalism and Rich Shumate shares a great example from the New York Sun in 1835. Recommended reading! 10/10

Lezen over media's curator insight, May 22, 8:11 AM
Leven op de maan - nepnieuws uit 1835.
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Does Branded Content Really Work?

Does Branded Content Really Work? | Writing about Life in the digital age | Scoop.it

Polar tested different ad formats including image-based content (graphics, image galleries, and slide shows), article-based content, and video-based content. It tested more than 30 pieces of content, with each type tested by a minimum of 1,000 people  via desktop, mobile, and both.


Among the findings of the study, conducted in March 2017:


--Consumer awareness of a brand increased to 69% after engaging with branded content, while purchase intent was 51%. The study also used a control group with no branding.


--Incorporating companion display ads next to branded content improved purchase intent by 17% and didn’t have a negative impact on brand perception


--Imagery (infographics, image galleries, and slide shows) performed the best among content formats. And notably, video isn’t always needed to tell the story. However, imagery outperformed articles by 11%.  


"We found that consumers responded a bit more favorably when there was less obvious branding,” Bella said....


Via Jeff Domansky
rodrick rajive lal's insight:
Somehow,  consumer awareness about brands has increased and people will always prefer to go for a branded product than any other one. 
 
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Jeff Domansky's curator insight, May 18, 12:30 AM

Does branded content really work? Research says yes and that's great news for marketing.

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A Brief History of Content Marketing, Back to the Future Edition

A Brief History of Content Marketing, Back to the Future Edition | Writing about Life in the digital age | Scoop.it

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.


So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.


In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?


This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....


Via Jeff Domansky
rodrick rajive lal's insight:
Amazing way to trace the history of content marketing. Surprisingly, the cave painters were amongst the first content marketers. 
 
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Jeff Domansky's curator insight, May 5, 10:04 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

Jeff Domansky's curator insight, May 5, 10:18 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

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3 dark trends that could Destroy the Web - Tim Berners-Lee

3 dark trends that could Destroy the Web - Tim Berners-Lee | Writing about Life in the digital age | Scoop.it
Today marks 28 years since I submitted my original proposal for the world wide web.

Via TechinBiz
rodrick rajive lal's insight:
Tim Berners Lee has mentioned the three most pertinent and evident downsides of the internet today. These weaknesses might destroy the web, or maybe even us! Today we feel more vulnerable than our parents because "We have lost control over our personal data"! To make matters worse, "it is so easy too easy for misinformation to spread" take for example how misinformation can foment communalism. The third weakness pertains to how "political advertising needs transparency". The recent leakage of UID card details could have had a worse impact if the owners of those cards had been younger working people with a sound bank balance!
 
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prgnewshawaii's curator insight, May 7, 11:55 AM

A cautionary tale from Tim Berners-Lee oh how we are losing control of the Web and what we can do to bring more security and privacy protection to our online activities.  A must read for all of us.

Russell Roberts

Hawaii Intelligence Digest