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Rescooped by Jan Verhoeff from Referendum 2014
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Independence referendum - Yes in lead on Facebook and Twitter activity

While the polls may point to a 'no' vote in Scottish independence referendum, research on Facebook and Twitter show the Yes campaign leads on social media

Via Peter A Bell
Jan Verhoeff's insight:

Social Media Marketing is the most effective means of marketing your business online, use it carefully and completely. 

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Andrew McRobert's curator insight, August 19, 2014 8:47 AM

13. This article shows the results of research of activity on social media of the Scottish referendum regarding their independence. A good example using social media to measure the public’s interaction on national issues. The use of facebook to be heard.

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Using Social Media to Promote your Article | The Recruitment Agencies Guru - Corporate Headhunter,Singapore based

Using Social Media to Promote your Article | The Recruitment Agencies Guru - Corporate Headhunter,Singapore based | Writers | Scoop.it
Using Social Media to Promote your Article http://t.co/8cz6JsfzRM #twitter #twittertips #marketing #writing #article
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Rescooped by Jan Verhoeff from IT Books Free Share
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Writing for Interaction - Free eBook Share

Writing for Interaction - Free eBook Share | Writers | Scoop.it
eBook Free Download: Writing for Interaction | PDF, EPUB | ISBN: 0123948134 | 2013-04-19 | English | PutLocker

Via Fox eBook
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Fox eBook's curator insight, November 1, 2013 1:33 AM
Table of Contents

Section 1: Introducing the Information Experience
Chapter 1. What is the information experience?
Chapter 2. Design and development models

Section 2: Understanding your users and their information needs
Chapter 3. Getting to know your users
Chapter 4. Gathering data about your users
Chapter 5. Creating Your Personas

Section 3: Designing your IX Strategy
Chapter 6. Understanding User Reading Patterns
Chapter 7. Applying Usability Principles
Chapter 8. Creating Style Guidelines

Section 4: Creating the information experience
Chapter 9. Designing your Information Strategy
Chapter 10. Writing the User Interface Text
Chapter 11. Writing for Diverse Audiences

Section 5: Evaluation
Chapter 12. Evaluating the IX Experience

Rescooped by Jan Verhoeff from Digital-News on Scoop.it today
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Follow This Great Article About Facebook Marketing To Help You

Follow This Great Article About Facebook Marketing To Help You | Writers | Scoop.it
Nothing helps a business more than a fantastic marketing campaign, and there isn’t a better place to do it than Facebook! This unique platform can be of great benefit to your business.

Via Thomas Faltin
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Rescooped by Jan Verhoeff from IT Books Free Share
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Writing Effective Business Rules - Free eBook Share

Writing Effective Business Rules - Free eBook Share | Writers | Scoop.it
eBook Free Download: Writing Effective Business Rules | PDF, EPUB | ISBN: 0123850517 | 2012-02-10 | English | PutLocker

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Fox eBook's curator insight, November 1, 2013 1:35 AM
Table of Contents

Chapter 1 – The world of rules
Chapter 2 – How rules work
Chapter 3 – A brief history of rules
Chapter 4 – Types of rules
Chapter 5 – The building blocks of natural language rule statements
Chapter 6 – Fact Models
Chapter 7 – How to write quality natural language rule statements
Chapter 8 – An end-to-end rule management methodology
Chapter 9 – Rule statement templates and subtemplates

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How to Write a Rockstar Twitter Bio - Mashable

How to Write a Rockstar Twitter Bio - Mashable | Writers | Scoop.it
How to Write a Rockstar Twitter Bio
Mashable
When you write your bio, actually compose in the window Twitter allows. ...
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Rescooped by Jan Verhoeff from Referendum 2014
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Peter Geoghegan: Media-bashing ignores press role

Peter Geoghegan: Media-bashing ignores press role | Writers | Scoop.it
As newspapers shrink, says Peter Geoghegan, the media loses its capacity to act as a democratic watchdog

Via Peter A Bell
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Peter A Bell's curator insight, November 8, 2013 12:15 PM

Somebody once said to me that political campaigns shouldn't criticise the media lest they sound like losers moaning ineffectually about the referee. My response was to point out that the media are not the impartial umpires that Peter Geoghegan seeks to portray here. They are active players in the game and, as such, are as valid targets for criticism as any declared activist.

I do not, however, make the mistake of attributing to malice that which can be explained by some combination of indolence and ineptitude. There is undoubtedly maliciousness in much of the commentary that appears in the predominantly unionist media. One need only look to "contributions" from the likes of Michael Kelly, Alan Cochrane, Brian Wilson, Euan McColm and Simon Johnson, among many more, to find examples of undisguised prejudice and bilious animosity that leaves one in no doubt as to the writer's feelings about Scotland's independence movement.

More generally, however, I would say that coverage of the referendum debate in the Scottish media - to whatever extent there can be said to be such thing - is characterised, not by open hostility to the nationalist cause, but by what I have called a "cosy consensus" among journalists and commentators which accepts the No campaign's position as the default perspective and treats pro-independence arguments with casual and thoughtless disdain.

Almost without exception, the propaganda offerings of Better Together or the UK government or the British political parties are afforded the priority due to established fact, while the counter-arguments are given a peremptory and dismissive treatment which suggests they are attempts to refute something which is really beyond dispute. The occasional exceptions when Project Fear goes seriously overboard, as with mobile roaming charges, only serve to highlight the general rule.

In part this is undoubtedly the product of posturing journalists adopting an air of world-weary cynicism in the hope that it will be mistaken for worldly sophistication. But there is also an evident failure of analytical thinking which may be of much more concern.

I would not dispute the claim that "independent journalism at its best holds big business, parliaments and politicians to account". Nor would I have much argument with the claim that we need "aggressive reporters and diligent editors" to conduct this process of holding conventional power to account. My complaint relates to a lack of aggression and diligence.

When it comes to the constitutional question and the referendum debate the media in Scotland are failing us by their unwillingness to aggressively challenge conventional power. The real problem, as I see it, is not the anti-SNP and anti-independence ranting of the Brian Wilsons and the Alan Cochranes. It is the generalised reluctance to depart from that cosy consensus and seriously challenge the assertions of the No campaign that is leaving the debate arid and one-sided.

Peter Geoghegan may be right about the role of the media in this campaign. But in contending that they are adequately fulfilling that role he is being at best unforgivably complacent.

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What Can We Expect From The Next Decade Of Marketing? - Forbes

What Can We Expect From The Next Decade Of Marketing? - Forbes | Writers | Scoop.it
What Can We Expect From The Next Decade Of Marketing?
Forbes
It's been nearly half a century since Philip Kotler first published his Principles of Marketing, which has defined the practice of millions of professionals worldwide ever since.
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Unique Article Wizard Review - SEO - Article Marketing - UAW

Unique Article Wizard - Article Marketing - SEO (30 days risk free): http://uniquearticlewizards.org/article-marketing This Unique Article Wizard review take...
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Rescooped by Jan Verhoeff from Digital-News on Scoop.it today
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Article Marketing - 10 Powerful Reasons Articles Are Top Marketing Strategies

Article Marketing - 10 Powerful Reasons  Articles Are Top Marketing Strategies | Writers | Scoop.it
Article marketing.Writing Articles is a great way to promote your business and site and easy to do. You write related articles to your business and submit them to article directories

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Rescooped by Jan Verhoeff from Digital-News on Scoop.it today
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5 Benefits Of Internet Marketing With Article Marketing

5 Benefits Of Internet Marketing With Article Marketing | Writers | Scoop.it
5 Benefits Of Internet Marketing With Article Marketing
If you are serious about internet marketing, and increasing traffic to your website by any means necessary, one of the avenues well worth considering is that of article marketing.

Via Thomas Faltin
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Rescooped by Jan Verhoeff from Digital-News on Scoop.it today
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Follow This Great Article About Facebook Marketing To Help You

Follow This Great Article About Facebook Marketing To Help You | Writers | Scoop.it
Many people have an interest in marketing through Facebook, as it is such a popular site. If you’re interested in marketing with Facebook, there are some things you should know. Read these tips for more information.

Via Thomas Faltin
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