by Matt Asay
"I work for an engineering-driven Big Data startup, so I understand the importance of engineering and I don't for one minute doubt that Silicon Valley's war over engineering talent is justified and will only increase.
"Small wonder, then, that ananalysis of the salaries of University of Virginia graduates found that systems engineering and computer science graduates stand to make more than twice as much as their peers studying the liberal arts.
"A strong developer is worth her weight in gold, but engineering is only half the picture in any tech company, and certainly in any startup. For every company that can develop an incredible hardware or software product, there are more companies who fail in the attempt to get someone interested in buying that product.
"This is why former Twitter and Google executive Santosh Jayaram told The Wall Street Journal that "English majors are exactly the people I'm looking for" in building up his startup, Daemonic Labs.
"English majors, according to Jayaram, can "tell stories," which is increasingly the difference between success and failure in a startup:"