by Craig Wilson
"Its not easy being a brand storyteller in a transmedia world. Between constantly changing technology, tight budgets, and interaction from consumers in new and unprecedented ways; brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.
"According to Getty Image’s latest infographic, effective transmedia storytelling offers consumers: more new experiences; longer extendable campaign lives; stronger emotional connections to brands; and, the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience. For this reason, becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.
"The good news is you don’t need to analyse the science behind effective brand storytelling as this new transmedia storytelling infographic has done it for you in five easy steps."