"In 2012 Pixar Story Artist Emma Coats tweeted 22 storytelling tips using the hashtag #storybasics. The list circulated the internet for months gaining the popular title ‘Pixar’s 22 Rules of Storytelling’. We reposted this list two weeks ago and the response has been phenomenal with thousands of likes, shares, comments and emails.
"Since posting the story, a number of people have contacted us regarding rule number 4 on the list, also know as ‘The Story Spine’:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___."