If you want to hook readers and reel them in, use brain science. Successful writers know how to use stories to trigger an emotional response.
Via Sarah McElrath
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Rescooped by Jim Lerman from Feed the Writer onto Scriveners' Trappings |
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Via Sarah McElrath
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Your memory changes every time you tell a story. By Nate Kornell, Ph.D....
"A recent New York Times series revealed a lot about Apple's manufacturing process in China. Although the articles were fascinating, they weren't full of drama or poignant moments. They weren't stories. This American Life ran the opposite sort of story. Mike Daisey, a storyteller adopting the guise of a journalist, told about his own investigation of Apple. His story was chock full of dramatic moments. It was also full of lies. To their credit, This American Life put together an amazing show chronicling in graphic detail what went wrong." Via Gina Stepp Delete the scoop?
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