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10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | Scriveners' Trappings | Scoop.it

How is your new year’s resolution to read more and write better holding up? After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most legendary writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:"Never write more than two pages on any subject."

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Scriveners' Trappings
Aids and resources for creators and teachers of writing, interactive fiction, digital stories, and transmedia
Curated by Jim Lerman
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Year-End Roundup, 2014-15 | Language Arts, Journalism and the Arts * NY Times Learning Network

Year-End Roundup, 2014-15 | Language Arts, Journalism and the Arts * NY Times Learning Network | Scriveners' Trappings | Scoop.it
As we do after Memorial Day each year, this week we are looking back and collecting the year’s teaching materials for each subject area, so teachers can find them all in one place.

On Wednesday, we posted a list of all of our social studies, history, geography and civics ideas. Below, all our E.L.A. and arts-related posts. On Friday, you’ll find our science, health, math and technology collection. Finally, on June 11 we’ll publish a list of all of the Student Opinion questions we have asked this year.

And if you’d like to go further, here are five more years’ worth of lesson plan collections for English language arts, from 2010, 2011, 2012, 2013 and 2014.

To find all our roundup posts in every subject area and going back to 2010, click here.

Happy summer, and if we’re missing topics, skills, authors or ideas you wish we’d covered, please tell us below.
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Free Technology for Teachers: Create Animated Videos and Presentations at the Same Time on Wideo * by Richard Byrne

Free Technology for Teachers: Create Animated Videos and Presentations at the Same Time on Wideo * by Richard Byrne | Scriveners' Trappings | Scoop.it
Wideo is a neat service for creating animated, Common Craft style videos in your web browser. I've been using and talking about the service for a couple of years now. Recently, Wideo added a new feature that allows you to generate presentations from your videos.
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Favorite moments from Feral Vector

Favorite moments from Feral Vector | Scriveners' Trappings | Scoop.it
Feral Vector is “a festival about making games and gamelike things” that ran this Friday and Saturday in Hebden Bridge, Yorkshire. It was staged in a wonderful building with pew-like benches for watching the talks, and a big open space that was often taken up with beanbags and players of JS Joust.

Some favorite talks:
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Strand and deliver: Amie Mills on the rise of transmedia storytelling

Strand and deliver: Amie Mills on the rise of transmedia storytelling | Scriveners' Trappings | Scoop.it

"People have always loved participating in stories. Charles Dickens was one of the first to serialise his novels and take input from readers before the next chapter was released. But, increasingly, the audience wants to be part of the story and, for the rabid fans, to be given a more detailed back story, not just consume it passively. Accenture recently showed that 87 percent of individuals watch TV with their devices within arm's reach. And Mills says Australian murder mystery Secrets and Lies tapped into this very cleverly by offering those who downloaded a mobile app additional insight into the show, like letting them listen to a phone conversation that couldn't be heard on the live broadcast. Those who didn't have the app didn't miss out on anything, but those who did had their experience enhanced. And she says it's one of the best examples of dual-screen meshing she's ever seen. "


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The Digital Rocking Chair's curator insight, May 17, 2:18 AM


Amie Mills:  "When we’re talking about transmedia, we’re starting to use terms like story world, where you have many stories told using multiple media forms, across many different channels and platforms … and how that content lives and breathes is uniquely tailored to the platform you’re viewing it on."  via Ben Fahy of StopPress

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Free Technology for Teachers: Analyze My Writing - Way More Than Word Clouds ~ by Richard Byrne

Free Technology for Teachers: Analyze My Writing - Way More Than Word Clouds ~ by Richard Byrne | Scriveners' Trappings | Scoop.it
Paste your text into Analyze My Writing and it will generate a ton of information about your writing. Analyze My Writing will give you a break-down of the readability of your writing on five indices. The analysis will include listings of the most common words and most common word pairs in your writing. A listing of how frequently you use punctuation and punctuation types is included in the analysis provided by Analyze My Writing. Finally, a word cloud is included at the end of the analysis of your writing.
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Charles Newton's curator insight, May 14, 4:02 PM

Tried this - very illuminating!

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How to Write An Article In 7 Minutes | Latest Updates

How to Write An Article In 7 Minutes | Latest Updates | Scriveners' Trappings | Scoop.it
If you want to learn how to write an article in seven (7) minutes, you do not need to know how to write well, only how to follow a formula well.


I found the ideas behind this piece interesting. It certainly gives we educators a moment's pause regarding the place of writing in the workplace. - JL

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Video: Appsmart | Spark Creative Thinking ~ New York Times ~ by Kit Eaton and Dallas Jensen

Video: Appsmart | Spark Creative Thinking ~ New York Times ~ by  Kit Eaton and Dallas Jensen | Scriveners' Trappings | Scoop.it

"A host of new apps are available to jump-start creative thinking and spark new ideas."


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Charles Fischer's curator insight, April 26, 10:31 AM

Some nice apps that can definitely help with creative thinking! In seminars, apps like these could be used in place of a turn-and-talk or other technique to get conversation going again.

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Speakers and sessions for Education on Air ~ Google for Education

Speakers and sessions for Education on Air ~ Google for Education | Scriveners' Trappings | Scoop.it
Last month we announced Education on Air — our free online conference taking place May 8-9, 2015 — and asked what you wanted to hear about. Today we released the schedule of sessions, based largely on what we heard from you. We’ll emphasize innovation — 44% of you voted for this — as well as how to empower students and use Google tools effectively. It was clear from our second poll that you also want practical examples, so our speakers will go beyond theory and share their specific advice for enacting change.
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Transmedia Storytelling: A Guide for Authors - Writerland ~ by Meghan Ward

Transmedia Storytelling: A Guide for Authors - Writerland ~ by Meghan Ward | Scriveners' Trappings | Scoop.it
Last month I attended a talk put on by the Book Promotion Forum on transmedia storytelling. As Reid Mihalk, a “sex and relationship role model,” put it, “Leaving a comment on a blog isn’t enough anymore.” Here are 15 ways you can use transmedia storytelling to expand your story’s audience, followed by a list of 25 different media you can use to tell stories.


15 Ways to Engage Your Audience

1. Design smart phone and tablet apps to engage younger readers in your story.
2. Turn a mystery book into an online scavenger hunt.
3. Create YouTube videos about your characters.
4. Be a curator of content. People will follow you to stay up-to-date on a topic.
5. Get news coverage by helping others.
6. Serialize your fiction. Serial fiction is making a comeback.
7. Join Facebook and Google+ groups related to your topic.
8. Help your community find you (Reid wears Sex Geek T-shirts).
9. Give stuff away for free. People will then pay to have all that information in one handy dandy place.
10. Get readers invested in your project through a Kickstarter campaign.
11. Give a percentage of your proceeds to a charity.
12. Read Trust Me, I’m Lying by Ryan Holiday.
13. Ask questions. Get people to participate.
14. Treat people who email you like gold. They may become that true fan who tells everyone about your book.
15. Remember that transmedia isn’t about being goofy. It’s about being aspirational and inspirational.
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Fausto Cantu's curator insight, April 7, 5:21 PM

Una Guía para Autores deTransmedia

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Argument Writing Across the Content Areas ~ Educational Leadership ~ by Heather Wolpert-Gawron

Argument Writing Across the Content Areas ~ Educational Leadership ~ by Heather Wolpert-Gawron | Scriveners' Trappings | Scoop.it
Argument is inescapable. It's at the heart of all career-based writing. I'm talking about the professional debate, the cover letter pitch, the interview, the grant application, the executive summary. Because argument appears in so many situations in life beyond school, students need to experience it not just as a separate skill in writing class but as a skill that's crucial to all content areas.
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Four Audiences That Add Meaning to Writing Assignments ~ ASCD ~ by Pooja Patel

Four Audiences That Add Meaning to Writing Assignments ~ ASCD ~ by Pooja Patel | Scriveners' Trappings | Scoop.it
How do we help students connect writing to their lives outside of school? How do we motivate students to write and share their thoughts? How do we bolster their perception of writing while helping them continue to strengthen their skills so that they can communicate their ideas and visions to make the world a better place? Graham and Perin (2007) believe that students' motivation, affect, and effort in writing will increase when students engage in assignments with an authentic or meaningful purpose.


In my middle school classroom, a slight shift in how I plan activities within a unit helps me create purposeful assignments that students complete enthusiastically. Although the skills and concepts are the same, the assignment expands the audience for students' work. My students are more motivated and more readily connect to the true purpose of writing—to communicate—when they have a larger audience than just their teacher. Here are four ways I've reframed activities to help students write for a purpose."

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The top 50 apps for creative minds ~ The Guardian ~ by Stuart Dredge

The top 50 apps for creative minds ~ The Guardian ~ by Stuart Dredge | Scriveners' Trappings | Scoop.it
There’s an ongoing argument in the technology world about whether tablets and smartphones are more focused on consumption than creativity. As time has gone on, though, the number of apps helping us do more than passively read, watch and listen has grown. Many also fall into a longer heritage of technology that democratises activities like film-making, photography and music-making. Video and photography apps now contain editing features based on those used in professional software, but made accessible enough for anyone to use in a couple of taps, and music-making apps are reducing the barrier to making listenable sounds. In all cases, this isn’t about you suddenly becoming a professional just because an app is holding your hand – instead, it’s about opening up the experience of artistic creation to a wider audience.
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Play is the Work of Writers--Gaming the Process ~ by Angela Stockman

Play is the Work of Writers--Gaming the Process ~ by Angela Stockman | Scriveners' Trappings | Scoop.it
I contend that play is also the work of many writers. Much has been written about the traits or craft of writing, best instructional practices, and specific methodologies that serve so many important purposes. Paying serious attention to serious play taught me something more, though: these traditional approaches, while powerful in their own right, often alienate those who need to move, make, and game in order to write well. We’re losing these writers in schools and in our communities. They have important things to say and critical contributions to make.
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Free Technology for Teachers: Ten Great Tools for Telling Stories With Pictures - A PDF Handout * by Richard Byrne

Free Technology for Teachers: Ten Great Tools for Telling Stories With Pictures - A PDF Handout * by Richard Byrne | Scriveners' Trappings | Scoop.it
Composing a story from scratch comes naturally to some people. For the rest of us creating a story from scratch can be a struggle. Over the years I’ve found that using pictures helps a lot of students get started on crafting stories. In some cases I’ve had students create collages to represent elements of a story. In other cases I’ve had them choose five pictures and write two hundred words about each. Being asked to write two hundred words about five pictures feels a lot less daunting than being asked to write one thousand words in one shot.

The PDF embedded below (click here if you can't see the embedded document) outlines how to use ten of my favorite free tools to create image-based stories.
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Free Technology for Teachers: Dozens of Story Starters in One Free eBook * by Richard Byrne

Free Technology for Teachers: Dozens of Story Starters in One Free eBook * by Richard Byrne | Scriveners' Trappings | Scoop.it
Make Beliefs Comix is a great service that offers comic strip templates and writing prompts in seven languages. The templates and prompts can be completed online or you can print them out to give to your students.

The latest release from Make Beliefs Comix is a free ebook called Something to Write About (link opens a PDF). The free ebook contains dozens of writing prompts. Students can write in the ebook online and print their work. Alternatively, you can print all or part of the book to give to students.
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Free Technology for Teachers: Ten Sites and Apps to Inspire Creative Writing ~ by Richard Byrne

Free Technology for Teachers: Ten Sites and Apps to Inspire Creative Writing ~ by Richard Byrne | Scriveners' Trappings | Scoop.it
Last week at the Riding the Wave conference in Gimli, Manitoba someone asked me for suggestions on sites that her students could access to find story prompts. StoryToolz.com was the first thing that came to my mind then. I also suggested Make Beliefs Comix. Those are two of the ten options that are included in my slideshow of suggestions embedded below.
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Free Technology for Teachers: Inspire Young Writers With Write About ~ By Suzy Brooks

Free Technology for Teachers: Inspire Young Writers With Write About ~ By Suzy Brooks | Scriveners' Trappings | Scoop.it
Write About is a new social publishing platform designed for students to share creative responses to engaging images. Building background knowledge is essential when it comes to student learning, and children of all ages learn more about the world around them when they see and discuss interesting photographs. That said, Write About is chock-full of over 500 visual writing ideas, and students and teachers have the option of adding more!
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27 Ways to Inspire Students to Innovate ~ Mind/Shift ~ by Katrina Schwartz

27 Ways to Inspire Students to Innovate ~ Mind/Shift ~ by Katrina Schwartz | Scriveners' Trappings | Scoop.it
Educator Mia MacMeekin made this infographic about ways to inspire students to think more deeply about how innovation applies to them. It’s a helpful way to begin a conversation about what it means to innovate, a word that sometimes seems to belong in the adult domain of business and is estranged from how students think about living their lives.


Excellent! - JL

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Sarah McElrath's curator insight, May 10, 12:41 PM

Learning to approach a topic from different directions/mindsets can produce new and different results.

Tony Guzman's curator insight, May 21, 8:59 AM

This infographic helps students see the value of innovation within their learning. Most of the ideas shared apply beyond the classroom as well.

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Free Technology for Teachers: A Handful of Tools That Help Students Analyze Their Own Writing ~ by Richard Byrne

Free Technology for Teachers: A Handful of Tools That Help Students Analyze Their Own Writing ~ by Richard Byrne | Scriveners' Trappings | Scoop.it
Last Saturday I reviewed Analyze My Writing. That post proved to be one of the most popular posts of the week. It also prompted a bunch of questions from readers looking for other tools like it. Here are some more good tools that students can use to analyze their own writing.
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Writing for Change: Student Winners From Our Second Annual Editorial Contest ~ NY Times

Writing for Change: Student Winners From Our Second Annual Editorial Contest ~ NY Times | Scriveners' Trappings | Scoop.it
Neither freezing weather nor a record number of snow days in some places could deter nearly 4,500 of you from entering this winter’s Second Annual Student Editorial Contest. And, just like last year, we were bowled over by the breadth of topics you chose and the passion with which you wrote about them.

Four hundred and 23 of you — about 10 percent — made our finalists list, then we reluctantly winnowed that down to the 56 winners, runners-up and honorable mentions you can find below.
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4 Tips for Writing in the Math Classroom ~ Edutopia ~ by Heather Wolpert-Gawron

4 Tips for Writing in the Math Classroom ~ Edutopia ~ by Heather Wolpert-Gawron | Scriveners' Trappings | Scoop.it
So how can math teachers who haven't worked their own writing muscles lately smoothly and authentically incorporate writing into their classrooms? I asked MfA master teacher and author Gary Rubinstein that very question. He came up with four tips that, frankly, can be used by any writing-tentative teacher:
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Assignments Matter ~ video by Eleanor Dougherty

Assignments Matter ~ video by Eleanor Dougherty | Scriveners' Trappings | Scoop.it

description by ASCD Express

(click on headline or image above, scroll to bottom of page for video)


"Eleanor Dougherty, author of the ASCD book Assignments Matter (2012), explains how students become better writers when given opportunities to write frequently, investigate structure, write from a prompt, deconstruct models of good writing, and read to build academic vocabulary and learn narrative technique."

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Purpose and Control Gets Young Writers "Running to the Table" ~ ASCD ~ by Marlene Kimble

Purpose and Control Gets Young Writers "Running to the Table" ~ ASCD ~ by Marlene Kimble | Scriveners' Trappings | Scoop.it
I needed to find a way to reach every writer in the room. It wasn't enough to simply deliver instruction like a bag of take-out dropped at their feet. I needed to make them part of the production from the ground up. To do this, I enlisted the help of a colleague who was willing to take on a project neither of us had tried before. We would combine our classrooms to create a "publishing house" that would publish magazines for a real audience. What better way to motivate our students than to actually create a product for real consumers
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15 Digital Storytelling Tools for Educators - Social Learning ~ by David James

15 Digital Storytelling Tools for Educators - Social Learning ~ by David James | Scriveners' Trappings | Scoop.it

"Engaging, multimedia-rich digital stories can capture the attention of students and increase their interest in exploring new ideas. Combining storytelling with powerful digital creates a truly authentic learning experience that helps students develop a wide range of intellectual skills."


Very nice selection of tools. -JL

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Anu Ojaranta's curator insight, March 26, 5:12 AM

Näitä ohjelmia ja appseja on jo ihan hirveästi, mutta tässä on jokaisesta kerrottuu vähän pääkohtia.