Apple held an event at the Guggenheim Museum in New York today. The company’s number one initiative: “Reinventing the textbook,” said SVP of Worldwide Marketing, Phil Schiller.
Apple announced iBooks 2, a free app for the iPad and iPhone that will replace the first version, which was announced alongside the original iPad in early 2010. The newest version of iBooks features iPad-specific textbooks from publishers McGraw-Hill and Pearson; titles from Houghton Mifflin Harcourt “are coming soon,” says Apple.
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