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Rescooped by Jim Lerman from Into the Driver's Seat onto Scriveners' Trappings
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Apple's iBooks 2, iBooks Author: Bids to own publishing's future | LA Times

Apple's iBooks 2, iBooks Author: Bids to own publishing's future | LA Times | Scriveners' Trappings | Scoop.it

Alongside Apple stating that iBooks 2 and textbooks on the iPad would reinvent the textbook as we know it, the iPad-maker announced Thursday that it would also attempt to reinvent book-making by way of an app called iBooks Author.


The Apple-made app, available as a free download from the Mac App Store, (ideally) makes it easy to make books for the iPad. But together, iBooks 2 and iBooks Author are moves to capture the future of education and self-publishing, and to continue to build on the success Apple had under the late Steve Jobs.


"iBooks Author is also available today as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple's iBookstore," Apple said.

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Rescooped by Jim Lerman from Into the Driver's Seat
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The Key to Media's Hidden Codes

Wow.  Somebody or some team worked very hard to create this effective video for helping students learn the importance of how to decode media messages.

KM

Colors, camera angles and logos in the media can all prompt immediate associations with emotions, activities and memories. 


Via Ken Morrison, Jim Lerman
Ken Morrison's comment, June 19, 2012 5:20 PM
Thank you for the rescoop. I really like this message.
Ken