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Rescooped by cylon2404 from Street Musician
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Once Composer Glen Hansard Revisits His Street Busking Days and His Inspiration for the Tony-Winning Show | Broadway Buzz | Broadway in Seattle

Once Composer Glen Hansard Revisits His Street Busking Days and His Inspiration for the Tony-Winning Show | Broadway Buzz | Broadway in Seattle | writer | Scoop.it

Street musician Glen Hansard skyrocketed to fame with the success of his indie film turned Tony-winning musical Once. In a lengthy interview on CBS’ Sunday Morning, Hansard went into full detail about his former life as a street musician and the impact Once had on his career. He also revealed his initial trepidation about turning the gentle flick into a mega Broadway hit. Watch the jam-packed interview below for everything you need to know about this Oscar-winning songwriter.


Via jean lievens, Street I Am
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Rescooped by cylon2404 from The MarTech Digest
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CMOs: Build Digital Relationships or Die

CMOs: Build Digital Relationships or Die | writer | Scoop.it
Digital marketing is not a database full of emails and titles.

 

Digest...

 

But instead of thinking about reinventing the customer relationship, the CMO has been busy trying to make CMO a credible and necessary role in the C-suite. Many CMOs have worked hard to establish themselves as serious contributors to the business. They control costs, they oversee the social media team, they've built a fiefdom of IT systems to build the customer relationship, and, most of all, they obsess about the brand.

 

If brand isn't enough, what's a CMO to do? Simple: Insist on building a direct relationship with the customer. It's not enough to have a name and an email in the database. Thanks to digital tools that your customer has invested in, you have 24/7 access to that customer. But only if you can make it worth their while to engage with you digitally.

 

The cost to build [a] digital bridge or relationship with customers is at an all-time low and will only keep falling. It is exactly this bridge that smart CMOs will use to capture more data about the customer while simultaneously pushing the company to deliver enhanced experiences. It will require thinking beyond the marketing box, of course, because the people responsible for product innovation and IT operations will have to add their expertise or the digital bridge will crumble under the weight of the customer's increasing expectations. But it's the CMO who should have the vision of what the customer relationship could mean for all involved.


Via marketingIO
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marketingIO's curator insight, June 6, 2013 9:31 AM

What could your digital bridge be to engage with all your customers anytime/anywhere so that you can surprise and delight them while through usage gain insight into what they do and how they do it? There's a solution out there for you: get outside the box to find it is right!


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Rescooped by cylon2404 from Street Musician
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Street musician accordeon hero

Our local Romanian accordeon player. A nice guy with a real talent.

Via Street I Am
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