Looking back upon my middle school years of Xanga and Myspace, it’s mind blowing to examine how greatly social media has evolved in the past ten years. The rapid evolution of the social web has brought new brand leaders and businesses to the forefront, while leaving some well-established Fortune 500 companies in the dust. Many successful companies wonder why they should adapt to new practices and use social media for business. Social media research conducted by the Harvard Business Review found that 79 percent of companies surveyed are using or plan to use social media in the future. So what happens to that other 21 percent? Are they affected by the changing dynamic of reputation management and online business practices?
The answer is yes.
My advice? Get social or get lost....
Via Jeff Domansky