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Types of Promotion Objectives

Types of Promotion Objectives | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more.
Angela Watkins's insight:

Tips/Ideas on types on marketing... Great ideas on how to market a hobby, venture, biz, and or ministry.... Remember no two individuals/groups/biz/ministry are the same and think the same.

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Wu Meng's curator insight, August 20, 2013 7:12 AM

 

 

The article introduces five types of promotion objective for a firm to successfully promote its product: to build awareness, to create interest, to provide information, to stimulate demand, and to reinforce the brand. All these five objectives should be employed when a firm is making its marketing plan and be adchieved in the process of implementing the plan. The objectives need to be measurable, such as increase in sales and market share.

In general, marketers need first make customers be aware of the product, especially in unknown markets, by focusing on building products market share. Marketer also need to understnad consumer interest in the products and their consumer behavior, and then provide a lot of information of new products to help customers make purchase decision, through various advertising media to stimulate customers to buy product, such as newspapers, TV, and the Internet. Last but not least, marketers need to build a strong relationship with customers sot that purchaser become loyal customers. For example, some retailers use emails to remind customers new product information and at the same time, strengthen its relationship with customers.

 

Huiqing Chen's comment, August 21, 2013 1:12 AM
These 5 types of objectives mentioned in the article is more like a process which makes the promotion work to attract consumers. All these objectives is targeting at encouraging consumers to buy their products and engaging with them. I agree that a company could work out their plan if they follow these objectives and carry out the promotion acitivities step by step.
Renee Huang's comment, August 21, 2013 4:53 AM
There are five objective points for marketing promotions in this article. Each article has clearly illustrate what is the possible objectives may include any company doing the promotions. Whatever what kind of promotions the company going to choses or use that company cannot avoid the five points had been provided in the article. I agree that the company cannot only doing the promotions, the marketers are also need considering marketing consumers what they really wants and needs and lead those consumers become loyally customers for the company.
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How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

How to Create Effective Content to Help SEO & Sales: 3 Top Ideas | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
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http://searchenginewatch.com/article/2264560/How-to-Create-Effective-Content-to-Help-SEO-Sales-3-Top-Ideas

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