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Building a brand using the web

Building a brand using the web | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
When building a brand, most organisations start with print. However, the web is the perfect place for building a brand and testing different approaches.
Angela Watkins's insight:

My Thoughts:  Digital Avenues are the only Avenues that I used because it is free & frugal & Global (My mentors taught me this)...... March/April 2005 I reviewed a Book on How to Build Your Brand & Attract More for Less...... People/Groups/Biz/Ministries network/follow you for you/your thoughts/your content .....  

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Free ebook this week only – Community Wins: 21 Thoughts on Building a Thriving Online Tribe

Free ebook this week only – Community Wins: 21 Thoughts on Building a Thriving Online Tribe | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Free on Kindle this week only – ending Sunday 5 May – Bryan Allain’s excellent book Community Wins: 21 Thoughts on Building a Thriving Online Tribe. For more on the book, read our original review. Bryan blogs here.
Angela Watkins's insight:

http://networkedblogs.com/KPGUO

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Reliance Comms, Twitter team up for prepaid SIM push | ZDNet

Reliance Comms, Twitter team up for prepaid SIM push | ZDNet | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
The Indian telco and Twitter are collaborating to offer Indian prepaid SIM users free access to the microblogging service, which is the first such partnership in the country.
Angela Watkins's insight:

My Thoughts:  You need to understand what the Scripture say about India ... Esther 1:1; 8:9 ..................... 

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20 Free eBooks About Social Media

It's interesting what you can find when you look around a bit on Google. I thought I'd look for a few new ebooks to read. I found 20 different ones that might be interesting to you. It never hurts ...
Angela Watkins's insight:

Tips/Ideas ... My Thoughts:  useful info for marketing a venture/hobby/biz/ministry .... but no two individuals are the same nor do they think the same..........................http://www.chrisbrogan.com/20-free-ebooks-about-social-media/#

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Types of Promotion Objectives

Types of Promotion Objectives | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more.
Angela Watkins's insight:

Tips/Ideas on types on marketing... Great ideas on how to market a hobby, venture, biz, and or ministry.... Remember no two individuals/groups/biz/ministry are the same and think the same.

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Wu Meng's curator insight, August 20, 2013 10:12 AM

 

 

The article introduces five types of promotion objective for a firm to successfully promote its product: to build awareness, to create interest, to provide information, to stimulate demand, and to reinforce the brand. All these five objectives should be employed when a firm is making its marketing plan and be adchieved in the process of implementing the plan. The objectives need to be measurable, such as increase in sales and market share.

In general, marketers need first make customers be aware of the product, especially in unknown markets, by focusing on building products market share. Marketer also need to understnad consumer interest in the products and their consumer behavior, and then provide a lot of information of new products to help customers make purchase decision, through various advertising media to stimulate customers to buy product, such as newspapers, TV, and the Internet. Last but not least, marketers need to build a strong relationship with customers sot that purchaser become loyal customers. For example, some retailers use emails to remind customers new product information and at the same time, strengthen its relationship with customers.

 

Huiqing Chen's comment, August 21, 2013 4:12 AM
These 5 types of objectives mentioned in the article is more like a process which makes the promotion work to attract consumers. All these objectives is targeting at encouraging consumers to buy their products and engaging with them. I agree that a company could work out their plan if they follow these objectives and carry out the promotion acitivities step by step.
Renee Huang's comment, August 21, 2013 7:53 AM
There are five objective points for marketing promotions in this article. Each article has clearly illustrate what is the possible objectives may include any company doing the promotions. Whatever what kind of promotions the company going to choses or use that company cannot avoid the five points had been provided in the article. I agree that the company cannot only doing the promotions, the marketers are also need considering marketing consumers what they really wants and needs and lead those consumers become loyally customers for the company.
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7 Best eBooks Websites To Download Free Ebooks Without User Registration

7 Best eBooks Websites To Download Free Ebooks Without User Registration | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Reading is a good habit. Everyday we read newspaper, magazines, blogs, ebooks, reference books to gain extra knowledge. There are variety of benefit for reading a good and quality books.
Angela Watkins's insight:

My preference is hard copy/paper back books,but I will read ebooks as well... Knowledge is power ..... learn to read... The book of Hosea tells us that a Man is destroyed for lack of knowledge...... 

 

http://www.money4invest.com/7-best-ebooks-websites-to-download-free-ebooks-without-user-registration/

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