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Scooped by Angela Watkins

Types of Promotion Objectives

Types of Promotion Objectives | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more.
Angela Watkins's insight:

Tips/Ideas on types on marketing... Great ideas on how to market a hobby, venture, biz, and or ministry.... Remember no two individuals/groups/biz/ministry are the same and think the same.

Wu Meng's curator insight, August 20, 2013 10:12 AM



The article introduces five types of promotion objective for a firm to successfully promote its product: to build awareness, to create interest, to provide information, to stimulate demand, and to reinforce the brand. All these five objectives should be employed when a firm is making its marketing plan and be adchieved in the process of implementing the plan. The objectives need to be measurable, such as increase in sales and market share.

In general, marketers need first make customers be aware of the product, especially in unknown markets, by focusing on building products market share. Marketer also need to understnad consumer interest in the products and their consumer behavior, and then provide a lot of information of new products to help customers make purchase decision, through various advertising media to stimulate customers to buy product, such as newspapers, TV, and the Internet. Last but not least, marketers need to build a strong relationship with customers sot that purchaser become loyal customers. For example, some retailers use emails to remind customers new product information and at the same time, strengthen its relationship with customers.


Huiqing Chen's comment, August 21, 2013 4:12 AM
These 5 types of objectives mentioned in the article is more like a process which makes the promotion work to attract consumers. All these objectives is targeting at encouraging consumers to buy their products and engaging with them. I agree that a company could work out their plan if they follow these objectives and carry out the promotion acitivities step by step.
Renee Huang's comment, August 21, 2013 7:53 AM
There are five objective points for marketing promotions in this article. Each article has clearly illustrate what is the possible objectives may include any company doing the promotions. Whatever what kind of promotions the company going to choses or use that company cannot avoid the five points had been provided in the article. I agree that the company cannot only doing the promotions, the marketers are also need considering marketing consumers what they really wants and needs and lead those consumers become loyally customers for the company.
Rescooped by Angela Watkins from Public Relations & Social Media Insight

Key Social Media Trends to Watch in the Coming Year | Contently

Key Social Media Trends to Watch in the Coming Year | Contently | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it
Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.


...Social  needs content and  content needs social — that interplay is essential to success.


“Facebook has changed how people consume content, and it is now becoming more apparent that brands will have to pay to get their messages to more people,” Warren said. “At Onboardly, we include social media as part of our methodology as we couldn’t properly execute on PR or content marketing without it. We need to use social media channels to promote our content, find contact people, develop relationships, and create influencer lists.”

It’s crucial to establish a balance between quality of information and scope of distribution.

Final Thoughts: Put in the Work

“Overnight success is a dream, just like unicorns and rainbows,” said Warren.


It’s time to get real by developing a thorough strategy....

Via Jeff Domansky
Angela Watkins's insight:

Stop gaining information .. printing off the Internet .. putting it into a file .. You must take action .. information is useful if you do not utlilize it.  

Jeff Domansky's comment, February 25, 2013 5:28 PM
Totally agree Angela, along with the key action of integration.
Alison D. Gilbert's curator insight, February 25, 2013 7:33 PM

All I know is that verbal and visual seem to have become the perfect social media content marriage.

Angela Watkins's comment, February 28, 2013 9:53 AM
You are correct Mr. Domansky.
Rescooped by Angela Watkins from Public Relations & Social Media Insight

Social Media for Business: Get Social or Get Lost | Social Media Today

Social Media for Business: Get Social or Get Lost | Social Media Today | Writer, Book Reviewer, Researcher, Sunday School Teacher | Scoop.it

Looking back upon my middle school years of Xanga and Myspace, it’s mind blowing to examine how greatly social media has evolved in the past ten years. The rapid evolution of the social web has brought new brand leaders and businesses to the forefront, while leaving some well-established Fortune 500 companies in the dust. Many successful companies wonder why they should adapt to new practices and use social media for business. Social media research conducted by the Harvard Business Review found that 79 percent of companies surveyed are using or plan to use social media in the future. So what happens to that other 21 percent? Are they affected by the changing dynamic of reputation management and online business practices?


The answer is yes.


My advice? Get social or get lost....

Via Jeff Domansky
Angela Watkins's insight:

Digital age/Social Media has changed the way people market.. but the problem is some do not like change and some do not like when they are no longer in control ... 


Jeff Domansky's curator insight, March 3, 2013 11:28 PM

Erik Qualman shares another excellent video on Socialnomics.

Angela Watkins's comment, March 4, 2013 9:42 AM
What I think the problem is some don';t like change ... and some don't like things that they can not contol