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Rescooped by Melanie van Kooten from SEO and Social Media Marketing
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | WriteMinds - Communication, Technology and Writing | Scoop.it

From The Article: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full Article Here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it


Via Antonino Militello
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Rescooped by Melanie van Kooten from Writing and reading fiction
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4 great infographics about self-publishing | Ebook Friendly

4 great infographics about self-publishing | Ebook Friendly | WriteMinds - Communication, Technology and Writing | Scoop.it
Infographics are a fantastic way to provide a lot of useful information in an attractive, attention-keeping form.

 


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Rescooped by Melanie van Kooten from SEO and Social Media Marketing
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | WriteMinds - Communication, Technology and Writing | Scoop.it

From The Article: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full Article Here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it


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Rescooped by Melanie van Kooten from Publishing Digital Book Apps for Kids
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New US study finds kids’ tablet use jumps 13%

New US study finds kids’ tablet use jumps 13% | WriteMinds - Communication, Technology and Writing | Scoop.it

Console and portable video game systems still get the most usage among kids ages four to 14, but a new study from market research company The NPD Group has revealed that tablet use by kids is catching up quickly.

 

According to Kids and Consumer Electronics: 2012 Edition, tablet usage increased by 13% in 2012 compared to 3% last year, and tablet usage is highest among younger children ...


Via Carisa Kluver
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Rescooped by Melanie van Kooten from SEO and Social Media Marketing
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How to Outrank Your Competition in Google

How to Outrank Your Competition in Google | WriteMinds - Communication, Technology and Writing | Scoop.it

Interview with Lee Odden, who is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.

 

In this interview, Lee talks about ranking high in Google, the best way to optimize your online presence, how SEO (search engine optimization) is changing, and more.

 

Read More: http://www.forbes.com/sites/danschawbel/2012/08/14/how-to-outrank-your-competition-in-google/


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Rescooped by Melanie van Kooten from Publishing Digital Book Apps for Kids
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UA study shows electronic books can help kids learn to read — if digital extras don’t distract - Local News

UA study shows electronic books can help kids learn to read — if digital extras don’t distract - Local News | WriteMinds - Communication, Technology and Writing | Scoop.it

Electronic books for preschoolers jazz up their stories with videos, animations and games that make Goodnight Moon look like something chiseled in the Stone Age. Such books can help children learn the early skills they need for reading, but not if the special features distract them from the story on the page.

 

That’s what University of Akron researchers discovered during a three-year, federally funded project at four local Head Start sites that ended this spring. The project, called Akron Ready Steps, tested whether focusing on early literacy skills throughout the preschool day would improve children’s readiness for kindergarten. Researchers also explored the learning potential of e-books, which can be read on mobile touchscreen devices such as iPads ...


Via Carisa Kluver
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Is your news article tweetworthy? Algorithm can predict that

Is your news article tweetworthy? Algorithm can predict that | WriteMinds - Communication, Technology and Writing | Scoop.it
Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

 

Bandari came up with the algorithm with two Hewlett Packard Lab researchers while she was working at HP as an intern. She shared the paper in June at the 2012 International Association for the Advancement of Artificial Intelligence Conference on Weblogs and Social Media.

 


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Rescooped by Melanie van Kooten from Publishing Digital Book Apps for Kids
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Why Self-Published Books Look Self-Published — The Book Designer

Why Self-Published Books Look Self-Published — The Book Designer | WriteMinds - Communication, Technology and Writing | Scoop.it

Recently I had the opportunity to act as a judge for the annual BAIPA Book Awards.

 

Many of the books in the competition were produced by independent pressses who have professional book people on staff or hire them for specific projects and, of course, those books look just the way they are supposed to look. There were also quite a few self-published books, and among those there was a lot of variation in how well they were put together. 

 

One thing that distinguishes the BAIPA awards is that the participants receive the actual judging forms that we filled out, with all the comments included. One of the authors whose book I judged wrote to me recently. She asked me to explain the remarks on her judging form. I wondered whether she knew that I was the author of the comments, which were submitted without identification. I don’t know, but I’d bet that she made an educated guess before she wrote to me. Authors are a pretty clever bunch, aren’t they?

 

I told her I would be happy to explain, and that it would help more authors if she would allow me to do this on my blog. With her agreement, here is her query and my responses ...

 


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