Write Yo Heart OUT!
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Rescooped by Robin Harper from Public Relations & Social Media Insight
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Using the Inverted Pyramid Style of Writing for Ad Agency New Business

Using the Inverted Pyramid Style of Writing for Ad Agency New Business | Write Yo Heart OUT! | Scoop.it

The inverted pyramid style of writing works well to produce the kind of content that generates significant targeted traffic to your agency’s blog for new business leads.

 

I recommend using the inverted pyramid style of writing used by journalists where you place the most important information first with a text. It is a common method for writing news stories but works extremely well when writing for online versus writing for print. Journalism on the Web is definitely different from print journalism. How most people read online? They don’t, they scan....


Via Jeff Domansky
Robin Harper's insight:

This is definitely a 'writing for the web' insight on how to construct information. User need a reason to come back to your site. Make it insightful, useful and accessible for users to come back.

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Jeff Domansky's curator insight, April 8, 2013 1:30 PM

Old journalism tool works for PR and advertising too.

Rescooped by Robin Harper from Metaglossia: The Translation World
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The Web makes writing for machines just as important as writing for humans

The Web makes writing for machines just as important as writing for humans | Write Yo Heart OUT! | Scoop.it
It's becoming increasingly difficult to divorce Web content from the tools used to create it. Writing for the Web in particular has started to rely more on a basic knowledge of HTML, the mark-up la...

Via Charles Tiayon
Robin Harper's insight:

True!

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Rescooped by Robin Harper from International Literacy Management
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Check Out Some Wonderful Online Writing Resources! « Central ...

Check Out Some Wonderful Online Writing Resources! « Central ... | Write Yo Heart OUT! | Scoop.it
For extra practice with writing content, MLA, and sentence structure, use the following websites to get some extra interactive help. If you have some time to kill before seeing a tutor, go to the following websites and access ...

Via Daniel Spielmann
Robin Harper's insight:

Need help? Practice makes you more prepared and focused! I can even use these tips.

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Rescooped by Robin Harper from APA and Academic Writing
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Part 1: Self-Editing | Blue Monkey Writing

Part 1: Self-Editing | Blue Monkey Writing | Write Yo Heart OUT! | Scoop.it
So what is editing? No, I'm not going to say deleting again. But it is fixing everything you did write. It is fixing the following: Awkward wording; Punctuation errors (missing, incorrect, extra etc); Grammar issues; Tense changes ...

Via Anita Webb
Robin Harper's insight:

Do you have grammar issues? We may not think so. It wouldn't hur to check the verb tense. Normally, Microsoft Word 2010 or above will check this for correction. It underlines the portion in question. Let's try not to make this mistake.

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Resume Houston by Preston Mars | 281-743-8573 | Houston, Texas

Resumes by Preston Mars | prestonmars AT gmail.com This is an example what I do when I perform a free critique for a client. He paid a good amount of money t...
Robin Harper's insight:

Professional writing is notable for it's ability to get your paid for doing it. Check out Preston Mars' resumes at gmail.com or call the number listed above for assistance. Awesome!

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Rescooped by Robin Harper from Public Relations & Social Media Insight
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If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review

If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review | Write Yo Heart OUT! | Scoop.it
Writing is still the best medium for demonstrating expertise on the web.

 

These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn't mean they're the most useful social media tools for all companies. Sure, some businesses excel on those photo-based networks (Benjamin Moore's Director of Digital Marketing told me Pinterest worked so well for them, "it's almost like it was made for Benjamin Moore.") But for organizations and individuals that want to be known for their ideas, the clearest — yet most underrated — path is through blogging. It hasn't been buzzed about in years, but it's more essential than ever, as organizations like the World Bank(which recently invited me to speak to their global staff about blogging) recognize.

 

Indeed, if you want to shape public opinion, you need to be the one creating the narrative.A fascinating study last year by Yahoo Research showed that only 20,000 Twitter users (a mere .05% of the user base at the time) generated 50% of all tweets consumed. A small number of "elite users" sets the conversational tenor, just as in the general world of blogging....


Via Jeff Domansky
Robin Harper's insight:

"Writing for the Web" This is very useful. These tips have definitely provided me with insight. Care to read?

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Jeff Domansky's curator insight, December 30, 2012 6:41 PM

A good reminder of the importance of blogging in shaping public opinion. it's not the only tool, but it's a critical ingredient in your social media channel selection.

Rescooped by Robin Harper from digitalNow
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The How To's Of Writing Content For Your Blog vs. Social Media vs. The Web

The How To's Of Writing Content For Your Blog vs. Social Media vs. The Web | Write Yo Heart OUT! | Scoop.it
Small businesses must vary their style of writing and content across their website, social media and blogs; this infographic gives guidelines to internet copywriting.

Via Don Dea
Robin Harper's insight:

Actually, I wouldn't call it a cheat sheet. The work still has to be done. This is more of a 'HEADS UP' and/or refresher review of needed information in the initial approach of each type of writing.

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G Meredith Betz's curator insight, August 16, 2015 9:45 AM
The challenge in tailoring your social media communications is how to ensure that your brand remains consistent.
Rescooped by Robin Harper from APA and Academic Writing
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Test Yourself | Editing Practice, March 15, 2013 - NYTimes.com

Test Yourself | Editing Practice, March 15, 2013 - NYTimes.com | Write Yo Heart OUT! | Scoop.it
How many commas should there be in this sentence? Where should they go?

Via Anita Webb
Robin Harper's insight:

Now, this can be tricky at times. Be sure to make notations of this. TEST yourself.

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Rescooped by Robin Harper from APA and Academic Writing
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The Adverb Is Not Your Friend: Stephen King on Simplicity of Style ...

The Adverb Is Not Your Friend: Stephen King on Simplicity of Style ... | Write Yo Heart OUT! | Scoop.it
“I'm convinced that fear is at the root of most bad writing.” “Employ a simple and straightforward style,” Mark Twain instructed in the 18th of his 18 famous literary admonitions. And what greater enemy of simplicity and ...

Via Anita Webb
Robin Harper's insight:

Simplicity says the most!

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Creative Writing Warm Up Tips How To Improve writing skills~.mp4

Friend us!! http://www.Facebook.com/psychetruth Creative Writing Warm Up Tips | How To Improve Your Writing Writebynight Austin http://www.writebynight.net/ ...
Robin Harper's insight:

Get your Write UP! with these creative writing warm up tips. Warming up is key to any exercise. Creative writing, that is.

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