Write It Right, Right?
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What Are Your Copywriting Ethics?

What Are Your Copywriting Ethics? | Write It Right, Right? | Scoop.it
Copywriting and the responsibilities of both the writer and the writer's employer to the end reader-customer - and to each other - is the basis for any successful collaboration. A lot has been writ...
Dennis Smith's insight:

Can writing honestly for Internet marketing be the right way to go?

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Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ... - Huffington Post

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ... - Huffington Post | Write It Right, Right? | Scoop.it
Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ...
Dennis Smith's insight:

Problem is that they often don't have a clear target audience or close-rate goal.

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